Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.
This $12 Billion Startup Nearly Imploded. When the Founders Revealed Their Wild Plan to Save It, Their Team Was Like, 'Whaaat?'
Brex made a corporate credit card that was a runaway success. But when they started making a bunch of other stuff, things went south. So they came up with an ambitious plan to reverse course.