brand messaging
Marketing
How to Nail Your Product Messaging with This 8-Step Framework
Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.
Branding
Your Public Messaging Strategy Starts With Your Inner Circle
Entrepreneurs spend hours planning and developing key messaging strategies to broaden the reach of their business. Instead, start with an "inner circle" core of family, friends, colleagues, and most importantly an existing customer and vendor base.
Growing a Business
This $12 Billion Startup Nearly Imploded. When the Founders Revealed Their Wild Plan to Save It, Their Team Was Like, 'Whaaat?'
Brex made a corporate credit card that was a runaway success. But when they started making a bunch of other stuff, things went south. So they came up with an ambitious plan to reverse course.
Leadership
How Brands Can Go From Performative Allyship to Actual Allies
When you "talk the talk" without "walking the walk" you're inviting others to hold you accountable.