Crumbs Bake Shop

Franchise

Aiming to Be More Than Just Cupcakes, Crumbs Ventures Into Breakfast

Marcus Lemonis is bringing a limited breakfast menu to select Crumbs locations.

Branding

Crumbs Dials Back on Cupcakes to Play Up New Products

With a new owner at the helm, the cupcake chain is continuing its post-bankruptcy comeback by introducing ice cream and more gluten-free products.

Franchise

Dunkin' Debuts Croissant Doughnut That Totally Isn't a Cronut Knockoff. (Right.)

Dunkin' insists its new pastry mashup is no copycat.

Franchise

Crumbs's Comeback Begins With Grand Reopening and Pastry Mashups

Crumbs is celebrating its reopening under new owners Marcus Lemonis and Fischer Enterprises with 'Crumbnuts' and 'Baissants.'

Franchise

Crumbs Buyer's Bid Goes Unchallenged as Chain Prepares to Emerge From Bankruptcy

Lemonis Fischer's $6.5 million bid for the cupcake chain went unchallenged by the public, meaning the final sale of the company is less than a week away.

Business News

Crumbs Could Get Reprieve Thanks to Investor Group

The recently shuttered cupcake chain could stay open with financing help from an investor group.

Franchise

Cupcake Chain Crumbs Closes All Stores

A week after being delisted from Nasdaq, Crumbs has abruptly closed all 65 locations nationwide.

Thought Leaders

Georgetown Cupcake Founders: We're Living Proof That the Cupcake Isn't Dead

Reports of its death have been greatly exaggerated, say the duo behind one of the nation's leading cupcakeries.

Buying / Investing in Business

Cupcake Chain Crumbs Delisted From Nasdaq

The largest cupcake chain in the U.S. is set to delist, after failing to meet stockholder equity requirement.

Money & Finance

A Roundup of Rivals in the Cupcake Craze

On the day Crumbs Bake Shop begins trading on Nasdaq, here's a look at some of its inventive competitors.