Crumbs Bake Shop
A New York Couple Who Saw Their Cupcake Empire Soar to a $66 Million Business Before Going Bust Say There's Never Been a Moment of Regret Selling the Business — and Wouldn't Write Off Doing it Again
When Jason and Mia Bauer sold Crumbs Bake Shop in 2011, they thought they were leaving it in good hands.
Aiming to Be More Than Just Cupcakes, Crumbs Ventures Into Breakfast
Marcus Lemonis is bringing a limited breakfast menu to select Crumbs locations.
Crumbs Dials Back on Cupcakes to Play Up New Products
With a new owner at the helm, the cupcake chain is continuing its post-bankruptcy comeback by introducing ice cream and more gluten-free products.
Dunkin' Debuts Croissant Doughnut That Totally Isn't a Cronut Knockoff. (Right.)
Dunkin' insists its new pastry mashup is no copycat.
Crumbs's Comeback Begins With Grand Reopening and Pastry Mashups
Crumbs is celebrating its reopening under new owners Marcus Lemonis and Fischer Enterprises with 'Crumbnuts' and 'Baissants.'
Crumbs Buyer's Bid Goes Unchallenged as Chain Prepares to Emerge From Bankruptcy
Lemonis Fischer's $6.5 million bid for the cupcake chain went unchallenged by the public, meaning the final sale of the company is less than a week away.
Crumbs Could Get Reprieve Thanks to Investor Group
The recently shuttered cupcake chain could stay open with financing help from an investor group.
Cupcake Chain Crumbs Closes All Stores
A week after being delisted from Nasdaq, Crumbs has abruptly closed all 65 locations nationwide.
Georgetown Cupcake Founders: We're Living Proof That the Cupcake Isn't Dead
Reports of its death have been greatly exaggerated, say the duo behind one of the nation's leading cupcakeries.
Cupcake Chain Crumbs Delisted From Nasdaq
The largest cupcake chain in the U.S. is set to delist, after failing to meet stockholder equity requirement.
A Roundup of Rivals in the Cupcake Craze
On the day Crumbs Bake Shop begins trading on Nasdaq, here's a look at some of its inventive competitors.