Customer Relationship | Page 9

Marketing

How to Calculate the Lifetime Value of a Customer

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.

By Brad Sugars

Building a Business

Simple Sales Tips for Growing Your Customer Base

By Steve Blank and Bob Dorf

Marketing

How Rapportive Helps Businesses Manage Customer Relationships

By Jonathan Blum and Alex Dalenberg

Business Branding

How to Become Your Company’s Storyteller

By Jennifer Wang