Marketing
Experience Your Brand From Your Customers’ Perspective
Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
By Jim Joseph
Customer Relationship | Page 8
Building a Business
9 in 10 Customers Will Switch to the Competition If You Don’t Treat Them Well (Infographic)
Here's a look at customer satisfaction rates across industries and why those rates matter.
Building a Business
Ecommerce Trend for 2014: Buying Into the Subscription Service Model
Companies like Birchbox and Bitters + Bottles illustrate the benefits of subscription services: recurring revenue and deep customer relationships.
By Matt Villano
Building a Business
5 Ways to Close The Sale With Indecisive Customers
Not all of your customers will be ready to buy the first time you meet them. Here's how to turn prospective buyers into loyal customers.
Building a Business
Why Ditching Silicon Valley for Paris Was the Best Decision for My Startup
Vayable co-founder Jamie Wong opens up about how leaving the Valley's "techno-chamber" helped her form deeper connections with customers.
By Jamie Wong
Marketing
How to Breed Positivity Among Customers and Clients
In business, first impressions only happen once. Here's how to make that moment both positive and lasting.
Human Resources
3 Things Entrepreneurs Get Wrong When Negotiating
A professional negotiation coach explains why every interaction with a potential client is a negotiation.
By Jim Camp
Marketing
What PayPal’s Rocky Beginnings Can Teach You About Startup Success
Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
Online Presence
6 Ways to Get Customers Hooked and Raving About Your Brand
Your customers are your most powerful, most affordable marketing tool. Here's how to develop and strengthen your relationship with them.
Marketing
5 Ways to Turn Customer Leads Into Cash (Infographic)
Use the summer slowdown to revamp your lead management system. Here are five tips to get you started.
Marketing
The Sales Rule Most Entrepreneurs Break
Finds ways to agree with your customers and you'll find yourself closing more sales.
Building a Business
10 Questions to Ask if You Want to Create a Winning Business Plan
Throw out everything you know about a business plan. These are the questions you need to ask to sell your idea to investors.
Marketing
The One Word That Will Help You Close More Sales
Being curious about why your customers are buying will help you earn more sales. Here's one easy way to get there.
Building a Business
7 Simple Numbers That Can Grow Your Business
Knowing what metrics to use to predict results for your business will set you on a path to success. Here are seven key metrics to start tracking now.
By Brad Sugars
Building a Business
How to Use Customer Recommendations to Grow Your Business
Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
Building a Business
The 10 Magic Phrases of Customer Service
There are certain words that every customer wants to hear. Here's what to say to win loyal customers.
Marketing
Simple Steps to Effective Marketing
These strategies can demystify your product and help your customers see the light.
By Ann Handley
Marketing
Lessons in Customer Engagement from the Detroit Auto Show
How to exceed expectations, inspire loyalty and make your customers feel valued.
Building a Business
Wining and Dining to Grow Your Business and Brand
How to create memorable events that entertain, impress and retain clients and customers.
Online Presence
Merry Christmas: Time to Snuggle Up with Facebook, Twitter
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
By Jim Joseph
Business Legal
When Bad Online Reviews Cost Business
A Washington, D.C., contractor sues a dissatisfied customer for $750,000 over a negative Yelp review.
Marketing
Gary Vaynerchuk on Keeping it Real With Customers
In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.
Marketing
How to Build Trust to Pave the Road to Wealth
Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
Building a Business
Resources to Help Launch Your Business
From processing payments to building a website, these resources will help you get your startup running in no time.
Marketing
7 Steps to Landing and Profiting from Celebrity Customers
What the team on Animal Planet's Tanked learned from working with Tracy Morgan
By Carol Tice
Marketing
How to Calculate the Lifetime Value of a Customer
Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
By Brad Sugars
Building a Business
Simple Sales Tips for Growing Your Customer Base
In this book excerpt, Steve Blank and Bob Dorf outline lean methods to get customers to spend more, and to send referrals your way.