Building a Business
4 ‘Magical’ Keys to Business From My Stint at Disney World
A former Mouse House member shares how the resort shaped his development as an entrepreneur.
Customer Relationship | Page 7
Building a Business
Build Great Customer Service Into Your Business With These 5 Tips
By Scott Moyer
Marketing
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs
One of the easiest ways to turn customers into loyal followers is to show them that you care.
Marketing
4 Unconventional Ways to Turn Customers Into Brand Advocates
With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Building a Business
The ROI Of Connection In A Social-Media Culture
You're not selling products. You are selling experiences. To make that work, connection is everything.
Building a Business
Evolve or Die in the Age of the Consumer
Listening to and truly engaging with customers wherever and however they choose to engage is the new secret to organizational success.
By Lonnie Mayne
Building a Business
This Software Company Can Boost Your Retention Rate
Gainsight, a customer-success management company, helps increase customer retention for small but quickly growing companies.
By Jeff Kauflin
Building a Business
4 Common Customer-Service Obstacles (And How to Fix Them)
Customer service can make or break a company. Don't fall into the trap of delivering sub-par service, which could result in your company's future going down the drain.
By Laura Fagan
Online Presence
Want to Gain Influence on Social Media? Get to Work.
There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.
By Ann Tran
Online Presence
Stop Talking About Yourself So Much on Social Media and Listen
Don't make every update all about you. Feature informative items about influentials. Do pay attention to your followers' posts.
Marketing
How to Sell to the Hyper-Aware Consumer
As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
Building a Business
3 Ways Owning Your Mistakes Will Make You Powerful
Nobody likes that person that always denies or casts blame.
Thought Leaders
Ever Had a Boss Who Seemingly Thrived on Endless Chaos?
Erratic leaders, who mandate frequent deadlines but constantly change course, net few results save for finger-pointing.
By Brent Misso
Building a Business
5 Lies That Come Out of Entrepreneurs’ Mouths
You may not think so, but falsehoods are a part of doing business.
By Gene Marks
Building a Business
How the Rules of Customer Satisfaction Have Changed
The web has shaken things up, giving more power to consumers. It's now even more important to keep people happy.
Building a Business
3 Ways to Grow Your Business By Focusing on the Customer
In the mobile age, we lose sight of the real connection businesses should have with their customers. Here are some ways to reach your customer to boost your sales.
Building a Business
Dove Pulls NJ ‘Armpit’ Billboard in Wake of Criticism
Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
By Nina Zipkin
Building a Business
Angry Client? Listen and Keep Your Cool.
Dealing with disgruntled clients is part of what it takes to run a business. But it can be draining. Here are a few ways to deal with these unhappy folks.
By Katie Borten
Building a Business
How Fitbit, Like Tylenol Before It, Handled a Recall the Right Way
The fitness tracker company is likely to see increased consumer demand after it took the step to removes its product from shelves.
Building a Business
Treat Them Well: 5 Keys to Lasting Customer Service
A valued customer is a happy one, which almost always leads to profits.
Building a Business
Soar Above, Rather Than Survive, a Product Recall
Fitbit is the latest company that instituted a recall. Did it do it right? Also, seven steps to implement a recall program in your business.
Building a Business
3 Ways to Treat Early Adopters Like Royalty
When first launching an endeavor, getting the first few customers on board can be extremely challenging. Yet, they provide a load of information. Here is how to make sure they are happy.
By AJ Agrawal
Online Presence
Spying 101: How to Figure Out Everything About Your Competition Online
Want to get an edge on your competition? Follow this guide on keeping tabs on your competitors in the digital realm.
Building a Business
Follow These Laws to Grab Customers’ Attention
Analysts and experts have tried for years to crack the customer conundrum. It really shouldn't be that difficult. Here are a few laws to follow.
By Andrew Sobel
Building a Business
Listen Up: How to Respond to Customer Complaints
Set up the proper processes to receive feedback in advance for sustained positive outcomes.
Building a Business
10 Tricks and Tips for Landing Your First Client
Launching your company is only the first step. Figuring out how to nab customers is the tricky part. Here are a few ways to get your first client on board.
By Josh Steimle
Business Branding
Trouble in Paradise? How to Reignite Customers’ Interest in Loyalty Programs.
Companies shouldn't take advantage of consumers who trust them with their personal information.
Building a Business
Customer Retention Begins on the Front Lines
Your existing customer base can still help you grow. Make sure your employees who deal with them are passionate.