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One crucial thing this gung-ho young salesman neglected to consider about Florianopolis, Brazil: In the summer, it rains there -- a lot.
Ten years behind bars was an odyssey of dedication and perseverance, study and faith. Life afterward was just as challenging.
A relevant quote: 'It's supposed to be hard. If it wasn't hard, everyone would do it. The hard . . . is what makes it great.'
Learning through failure is an entrepreneurial rite of passage, but don't underestimate the value of avoiding dumb mistakes you could have anticipated.
Big corporate entities are spending tons of marketing dollars to get what you already possess: a story.