Marketing

6 Ways to Make Your Business Look Big While You're Still Growing It
Marketing Bootcamp

6 Ways to Make Your Business Look Big While You're Still Growing It

If customers are more comfortable thinking they are dealing with a larger business, make them comfortable.
Lucinda Watrous
FlockU if You Haven't Figured Out How to Market to Millennials
Marketing Bootcamp

FlockU if You Haven't Figured Out How to Market to Millennials

A site for college kids by college kids should be an advertisers dream come true.
Tracy Byrnes
Pokemon Go: You Don't Have to be a Gamer to Get into the Game
Marketing Bootcamp

Pokemon Go: You Don't Have to be a Gamer to Get into the Game

Marketing is a spectator sport and it's important to learn what other brands are doing in the marketplace.
Jim Joseph
5 Rules for Getting Global Customers
Marketing Bootcamp

5 Rules for Getting Global Customers

It's a big country, but it's a much bigger world. Transform your marketing strategy to lure customers everywhere.
Timothy Sykes
4 Things Online Business Owners Can Learn From Pokémon Go
Marketing Bootcamp

4 Things Online Business Owners Can Learn From Pokémon Go

Let your business take a lesson from this popular game: Forge a connection between the online and offline worlds.
Thomas Smale
How Big Brands Did World Emoji Day
Marketing Bootcamp

How Big Brands Did World Emoji Day

We give a thumbs up to these tweets from the global holiday.
Grace Reader
The 4 Laws of Content Marketing
Marketing Bootcamp

The 4 Laws of Content Marketing

Real estate investors and Entrepreneur Network partners Chris Haddon and Jason Balin share their advice on how to produce great content that attracts customers.
Entrepreneur Staff
9 Reasons Your Infographic Didn't Succeed
Marketing Bootcamp

9 Reasons Your Infographic Didn't Succeed

Infographics aren't a set-it-and-forget-it marketing strategy.
James Parsons
3 Direct Mail Methods to Target Your Best Prospects
Marketing Bootcamp

3 Direct Mail Methods to Target Your Best Prospects

Make sure your marketing reaches the right customers every time.
Craig Simpson
4 Ways to Get Your Blog Moving With Video
Marketing Bootcamp

4 Ways to Get Your Blog Moving With Video

Video is the new image that, happily, you can easily incorporate to increase traffic and sales.
James Tew
Companies Need Marketing Now More Than Ever
Marketing Bootcamp

Companies Need Marketing Now More Than Ever

Gary Slack, Chairman and Chief Experience Officer at Slack and Company, talks about why companies need marketing now more than ever.
Avoid Creeping Out Your Customers With Respectful Personalization
Marketing Bootcamp

Avoid Creeping Out Your Customers With Respectful Personalization

Taking customization too far will hurt your bottom line.
Richard Sharp
11 Domain-Name Debacles: TrumpPence2016.com and More
Marketing Bootcamp

11 Domain-Name Debacles: TrumpPence2016.com and More

Control your online presence or have it controlled for you.
Lindsay Friedman
The Formula That Will Help You Decide if You're Wasting Your Money Online
Marketing Bootcamp

The Formula That Will Help You Decide if You're Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Jacob Baadsgaard
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.