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Marketing

Influencer Marketing

4 Influencer Marketing Secrets Entrepreneurs Need to Know

It's not just about celebrity status and followers
Advertising

When Brands Advocate Social Causes, Authenticity Is Key

Remember the controversial Kendall Jenner Pepsi ad? Contrast that with the props Gillette received for its "The best men can be" ad.
Social Media

How to Build Your Business Brand From the Ground Up on Instagram

Look to your entire team to make this a success.
Marketing

5 Ways You Can Achieve 'Hands-Off' Marketing

Marketing can be a serious drain on an entrepreneur's time. But there are ways to progress without the heavy workload.
Starting a Business

Use These 5 Steps to Create a Marketing Plan

This five-step plan in will help you draw in and keep customers.
Social Media Marketing

5 Hacks to Boost Sales Via Snapchat

Sharing your product with the young crowd just got easier.
Entrepreneurship

18 Movies Every Entrepreneur Should Watch

Whatever stage you are at in your business venture, there's a lot you can learn from these money-minded flicks.
Branding

5 Startup Branding Trends to Watch for in 2019

Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy.
SEO

Stay on Top of Your Site's SEO Ranking for Less Than $30

SerpCloud SEO can hold its own against Google's ever-changing algorithm.
Rebranding

Remember Slice Soda? It's Back -- But Very Different.

Why these entrepreneurs bet on nostalgia for the old soda brand.
Ecommerce

4 Simple Ways to Use Social Media to Find 'Warm' Ecommerce Customers

These 'warm' customers are just like GoldiIocks -- interested in the porridge that's 'just right.' They're also exactly the people you want to target.
Growth Strategies

Don't Let Short-Term Thinking Undermine Long-Term Success

Your desire to save a few bucks today, may end up costing you a lot more down the road.
Distribution

Innovating Your Product Distribution Is As Important As Innovating Your Marketing

Discovering a new distribution channel can do wonders for you. Imagine if you'd been one of the first apps in the Apple Store!
Chatbots

How to Integrate Chatbots Into Your Conversion Strategy

Adding a chatbot to your website to guide shoppers through the buyer's journey is actually not difficult.
Marketing

No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business

Effective marketing begins with a good elevator pitch delivered to anybody interested in listening.