Marketing

How to Use Content to Create Trust With Users
Marketing Bootcamp

How to Use Content to Create Trust With Users

It comes down to three things.
Sujan Patel
5 Tips for Getting Media to 'Swipe Right' on Your Press Release
Marketing Bootcamp

5 Tips for Getting Media to 'Swipe Right' on Your Press Release

In dating and media relations alike, small gestures can go a long way.
Craig Corbett
6 Wise Investments for Your Small Marketing Budget
Marketing Bootcamp

6 Wise Investments for Your Small Marketing Budget

Marketing is less expensive than you think. Start with a marketing manager.
Scott Langdon
6 Rules for Influencing How Customers Will Review Your Brand
Marketing Bootcamp

6 Rules for Influencing How Customers Will Review Your Brand

Just one bad review can have a devastating impact.
Tim Murphy
3 Ways Webinars Might Be Stalling Your Business From Growth
Marketing Bootcamp

3 Ways Webinars Might Be Stalling Your Business From Growth

Get honest about whether or not a webinar will help your next personal or business steps.
Kimanzi Constable
4 Ways to Improve Personal Branding Using Facebook Live
Marketing Bootcamp

4 Ways to Improve Personal Branding Using Facebook Live

Facebook Live is a powerful tool because it is easy to see and use for your target audience.
Pratik Dholakiya
How to Be Like Banksy and Reap Massive Exposure Through Guerilla Marketing
Marketing Bootcamp

How to Be Like Banksy and Reap Massive Exposure Through Guerilla Marketing

The street artist's actionable guerilla marketing tactics have generated him worldwide appeal and fame.
Andrew Medal
9 Top Marketing Podcasts for 2016
Marketing Bootcamp

9 Top Marketing Podcasts for 2016

57 million Americans now regularly tune in to podcasts. Which ones should you listen to?
Eric Siu
These Viral Marketing Masters Share Their Secrets for Success
Marketing Bootcamp

These Viral Marketing Masters Share Their Secrets for Success

The creators behind some of the most viral videos online explain how you can make your own marketing videos just as sensational.
Jason Fell
Tips to Writing Short and Catchy Headlines
Marketing Bootcamp

Tips to Writing Short and Catchy Headlines

Mastering the art of writing enticing headlines and exciting teasers takes practice.
Are You Making Any of These 6 Marketing Mistakes?
Marketing Bootcamp

Are You Making Any of These 6 Marketing Mistakes?

For instance, ever realize how ineffective broadcasting your message is these days?
Darrah Brustein
A Whiskey Consultant's Top Advice: 'Slow Down'
Marketing Bootcamp

A Whiskey Consultant's Top Advice: 'Slow Down'

Whiskey brand Cutty Sark has remodeled a WeWork space with a 'Mad Men' theme in a new marketing campaign for the month of September.
Jessica Abo
Why Some Prices Are More Right Than Others
Marketing Bootcamp

Why Some Prices Are More Right Than Others

Setting the right price can have a powerful effect on the success of your direct marketing campaigns. Here are factors that determine what your most attractive price is.
Craig Simpson
10 Brilliant Responses to the Customer Who Is 'Just Looking'
Marketing Bootcamp

10 Brilliant Responses to the Customer Who Is 'Just Looking'

Customers can have valid objections to a pitch but most of the time they just want some help without a lot of sales pressure.
Grant Cardone
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.