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Marketing

Sales Tips

Learn How to Write Copy That Sells

Increase your sales with the tips from the Step-by-Step Copywriting Secrets.
Influencers

'Fyre' Danger! 7 Ways Influencers, Brands and Agencies Can Avoid Getting Burned for Not Disclosing Endorsements

Is your company promoting itself via influencers? Tread very, very carefully. The FTC is watching.
Conferences

How to Run an Effective Conference: The 7 Steps You Need to Follow

To promote your event and encourage engagement, prioritize social media.
Marketing

10 Tips for Creating Landing Pages That Convert the Most Prospects

Once you've attracted prospects to your website, you need a way to get them to pull the trigger and buy. These 10 tips help them do just that.

Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink

Mood33 is about feeling good more than feeling high -- and the design of its packaging has to make that clear to consumers.
Marketing to Millennials

Here's What Your Company Can Do to Appeal to the HENRY Millennial

Meet HENRY, who, right now is one of the most sought-after consumers on the planet.
instagram stories

What Makes an Instagram Stories Ad Fly? Answer: These 5 Elements.

One big tip: When creating Instagram Stories ads, keep in mind that creativity is king.
Branding

How to Consistently Close High-Ticket Clients

Do it right and your first big client will be the first of many.
Content Strategy

Your Website Doesn't Need Facebook Ads or SEO on Day 1

Quality content is what enduringly builds a reputation and grows a readership.
SEO

How Entrepreneurs Can Beat Amazon at Organic Search

Amazon is the SEO giant but when it comes to organic search there are creative ways you can go toe-to-toe and win.
Instagram Icon

'Influencer Fraud' Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.
Direct Mail

How This Direct-Mail Piece Packs a Small But Powerful Punch

Postcards can't hold much copy but when done right, you'll see your business grow.
emotional marketing

How Brands Get People to Care. And How Yours Can, Too.

You know all those Subaru commercials starring, um, dogs? There's a good reason for that.
experiential

Do Your Experiential Marketing Moves Produce Enough ROI?

Was your branded, Instagrammable pop-up worth it? Your CMO wants to know.