Marketing

7 Endangered Sales' Species
Marketing Bootcamp

7 Endangered Sales' Species

Good salespeople are few and far between. Here's seven types of salespeople you want on your team.
Stacey Alcorn
Understand Data and You'll Understand Why CMOs Make the Best CEOs
Marketing Bootcamp

Understand Data and You'll Understand Why CMOs Make the Best CEOs

Research-based strategies are helping marketers drive customer engagement, boost sales and strengthen organizations through authentic leadership.
Justin Gray
7 Marketing Tips to Help Grow Your Brand on Instagram
Marketing Bootcamp

7 Marketing Tips to Help Grow Your Brand on Instagram

Instagram provides a great marketing platform to reach potential customers from every corner of the world.
Jonathan Long
5 Invaluable Marketing Lessons Disney Movies Teach Us
Marketing Bootcamp

5 Invaluable Marketing Lessons Disney Movies Teach Us

There are good reasons that 'Finding Dory' is eating the competition.
Mansi Dhorda
A Complete Guide to Instagram Marketing
Marketing Bootcamp

A Complete Guide to Instagram Marketing

Where do you get started with Instagram? Start here.
An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign
Marketing Bootcamp

An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign

The author of Contagious shares his insights on the elements of a viral marketing campaign.
Deep Patel
'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves
Marketing Bootcamp

'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves

This marketer has a suggestion how marketers can answer the question, "What do you do?"
Jim Joseph
5 Must-Have Instagram Tools
Marketing Bootcamp

5 Must-Have Instagram Tools

Unlike Facebook, Instagram doesn't exactly make it easy for marketers to do their jobs. These tools circumvent that problem.
Matthew Toren
Content Marketing Isn't Really About Your Content
Marketing Bootcamp

Content Marketing Isn't Really About Your Content

Creating 'killer content' demands that you look past content itself to the consumer behaviors you wish to create.
Aaron Agius
10 Free SEO Resources Every Marketer Should Use
Marketing Bootcamp

10 Free SEO Resources Every Marketer Should Use

Experiment with these tools to see how they can best fit into your strategy.
Jayson DeMers
This Company Sees Right Through Your Label
Marketing Bootcamp

This Company Sees Right Through Your Label

Paul Schaut, CEO of Label Insight, highlights the significance of deconstructing data from product labels.
These Videos Will Give You the Summary of Big Business Books in Just 4 Minutes
Marketing Bootcamp

These Videos Will Give You the Summary of Big Business Books in Just 4 Minutes

Along with providing some helpful advice to viewers, these videos are great content marketing for the company that produced them.
Stephen J. Bronner
The Basics of Multi-Location and Franchise Marketing
Marketing Bootcamp

The Basics of Multi-Location and Franchise Marketing

Focus on making individual businesses and the corporation thrive at the same time.
Scott Langdon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.