Marketing

Automation

Should You Hire a Person for That Marketing Job or Buy a Robot?

The options are not mutually exclusive. Both can benefit you in different ways at different times.
Video Marketing

Tell Me a Story: 4 Ways That Video Can Create Brand Fanatics -- Maybe Even Your Brand Fanatics

People view ads, but they engage with video. Use this medium to tell better stories and turn uninterested prospects into brand fanatics.
Pinterest

4 Pinterest Hacks You Can Adopt to Drive Traffic to Your Blog

If you didn't know it already, Pinterest is a blogger's best friend. So, turn your blog posts into pins.
Latin America

Mark Your Calendars: The Key to Latin American Ecommerce Is Knowing the Right Dates

Heads up! Father's Day, Valentine's Day, even Black Friday and Cyber Monday may occur on days different from the U.S. dates.
Ready for Anything

After Losing a $21,000 Deal, Here's What I Changed in My Email Follow-ups

Looking back, these are the things we could have done differently to win the deal.
Project Grow

Why Your Business Should Be 'Marketing First'

Chances are, your marketing department isn't in your company's driver's seat. Here's why it should be.
Web Design

Does Your Website Have This Important Lead-Generation Feature?

There could be a slew of customers waiting if you incorporate it.
Content Marketing

Balancing Creativity and SEO in Content Writing

If people like your content, Google will like your content.
Authenticity

Use Authentic Vulnerability to Grow Your Tribe and Brand

Influencer Natalie Hodson was surprised to see her business suffer when she tried to portray a "perfect" image.
Online Marketing

These 6 Online Habits Are Common, But They're Killing Your Brand's Credibility

Just because 'everyone's doing it' doesn't mean your brand should follow suit.
Personal Branding

The Keys to Building an Influential Personal Brand

Personal branding goes beyond your career.
Personal Branding

Time for a Personal Rebrand? Here's What You Need to Know.

Follow these three steps, and you'll be ready to take your brand to the next level.
Ready for Anything

If Your Sales Pitch Is Missing This Step, You May Miss Out on the Sale

Here's the one thing you can do to move beyond a quick sale and into a long-term partnership.
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