Marketing

5 Things That Have Always Worked For Digital Marketers, Until Now
Digital Marketing

5 Things That Have Always Worked For Digital Marketers, Until Now

Batch and blast email campaigns? Forget it.
Eric Samson
Marketing 101: Are Metrics a Good Indicator of Success?
Marketing

Marketing 101: Are Metrics a Good Indicator of Success?

Most great marketing successes, regardless of your product, are the cumulative result of multiple actions.
To Drive Massive Online Traffic, Start With What Your Audience Loves
Facebook

To Drive Massive Online Traffic, Start With What Your Audience Loves

If your goal is drive long-term, sustainable traffic, win their hearts before trying to win their dollars.
Aaron Orendorff
5 Fundamental Principles to Create Stunning Facebook Ads
Facebook Advertising

5 Fundamental Principles to Create Stunning Facebook Ads

Did you know that red is so attention-grabbing because of the implications it had to our hunter-gather ancestors?
Sam Oh
7 Steps to Winning New Customers
Make More Happen

7 Steps to Winning New Customers

Every business needs a sustainable influx of customers if it wants to be successful.
Tallat Mahmood
5 Email Marketing Tweaks to Double Your Business Revenue
Email Marketing

5 Email Marketing Tweaks to Double Your Business Revenue

Optimize your email marketing campaigns and unleash the most powerful marketing channel of the 21st century.
John Stevens
5 Tips for Building a Strong Brand Identity
Branding

5 Tips for Building a Strong Brand Identity

What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.
Dan Scalco
6 Steps to Writing Copy That Actually Converts
Copywriting

6 Steps to Writing Copy That Actually Converts

Most of the time, the art of exceptional copywriting boils down to understanding how to trigger action and emotion in your readers.
Nathan Chan
13 Simple Ways to Market Your Business Offline
Ask the Expert

13 Simple Ways to Market Your Business Offline

Here are proven strategies for growing your business the old-fashion way.
Michael Glauser
How to Engage Your Customers and Employees Using Social Media and Live Streaming
Video Marketing

How to Engage Your Customers and Employees Using Social Media and Live Streaming

Author Jill Schiefelbein chats with two members of the social business team at Southwest Airlines, who talk about how to use livestreaming to highlight your customers and employees.
Jill Schiefelbein
Never Say 'Millennials' Again -- They're Not a Single Demographic!
Marketing to Millennials

Never Say 'Millennials' Again -- They're Not a Single Demographic!

It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
Erik Huberman
5 Questions to Improve Your Digital Marketing
Digital Marketing

5 Questions to Improve Your Digital Marketing

Are you using every available resource to make your digital marketing a success?
Yatin Khulbe
4 Easy Tips on Executing a Flawless Influencer Campaign
Influencer Marketing

4 Easy Tips on Executing a Flawless Influencer Campaign

For instance, did you know that an influencer with a smaller following tends to have a greater impact than with a massive one?
Aj Agrawal
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.