Marketing

The Art of Mentorship: 3 Steps for Building Business Leaders
Take It From The Pros

The Art of Mentorship: 3 Steps for Building Business Leaders

Establishing a mentorship program can help businesses grow, employees succeed and executives lead more effectively
Nancy Harris
Why Some of Silicon Valley's Tech Titans Are Actual Rock Stars
Entrepreneurs

Why Some of Silicon Valley's Tech Titans Are Actual Rock Stars

Music and coding have more in common than you might realize.
Reid Genauer
6 Keys to Increasing Your Revenue in a Declining Market
Take It From The Pros

6 Keys to Increasing Your Revenue in a Declining Market

King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.
Amy Osmond Cook
You're Guaranteed Tons of New Customers with this Killer Referral Program
Business Moving Forward

You're Guaranteed Tons of New Customers with this Killer Referral Program

Discover the secrets behind The Newsletter Pro's referral program that's sending customers to Las Vegas.
Shaun Buck
How to Come Out on Top in a Competitive Market
Take It From The Pros

How to Come Out on Top in a Competitive Market

Five tips to reaching the clients and revenue goals you need.
The Critical Components of a Successful Brand Relaunch
Business Moving Forward

The Critical Components of a Successful Brand Relaunch

Many of the most successful companies in the world, from Apple to Harley-Davidson, have undergone significant brand relaunches.
Firas Kittaneh
7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer
Social Media

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise.
Alfred Lua
The Science Behind the Sales Funnel
sales funnel

The Science Behind the Sales Funnel

Get rid of empty leads by making your sales funnel consistent and efficient.
Craig Simpson
Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving?
Email Marketing

Email Marketing Is Nearly 40 Years Old. How Can We Keep It Thriving?

As email marketing approaches its 40th birthday, here's what marketers can learn about making email communications more relevant and effective
Michael Fisher
Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets
Business Moving Forward

Coca-Cola, Dell and PayPal Share Their Influencer Marketing Secrets

Four tips to influencer marketing for companies of any size.
Kristina Libby
Why Facebook and Google Want to Market Your Reputation Online
Reputation Management

Why Facebook and Google Want to Market Your Reputation Online

Social proof is critical when creating influence and trust.
Eric 'ERock' Christopher
Pop-up Shop Marketing: a Quick How-to Guide
Marketing Ideas

Pop-up Shop Marketing: a Quick How-to Guide

Do it right and pop! will go customers' expanded awareness of your brand.
Larry Alton
How to Make the Offer the Most Important Part of Your Presentation
Business Moving Forward

How to Make the Offer the Most Important Part of Your Presentation

When you have an irresistible offer advantage, you can drive extraordinary results from an un-ordinary, just serviceable presentation.
Dustin Mathews
The 7-Step Instagram Ad Campaign Blueprint
Instagram

The 7-Step Instagram Ad Campaign Blueprint

These seven steps will help you create an effective ad campaign on Instagram whenever you need it.
Kim Walsh-Phillips
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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