Marketing

The Sales Game Has Changed. Here's How to Keep Up.

The game has changed. The modern sales process begins with new marketing strategies that can help develop leads before your sales team gets involved.

Owning Your Customer Data Is the Key to Profitability. Here's Why.

In the age of information, owning consumer data can be the difference between growth and stagnation.

Stephen Gould

Should Your Startup Consider Advertising on TV?

TV advertising may not carry the same weight it did years ago, but does that mean we should give it up altogether? Not really ā€” and here's why.

Matthew Nunn

How to Make Your Marketing Less Cringeworthy and More Authentic

Companies are needing to completely re-shift their marketing strategy to win customers' trust. Here are a few ways businesses can show authenticity in their marketing.

Here's an Ad that Sucks. Here's How to Fix It.

To show you the power of good advertising, Iā€™m taking one real ad and fixing it up. Behold the power of direct-response strategies!

Dan S. Kennedy

Your Content Is Meaningless If This Important Element Is Missing

All the work you put into creating incredible content is meaningless if you aren't considering the context in which it will be consumed. Here's why.

AJ Kumar

Should You Prioritize Traffic or Conversions on a New Website?

Traffic and website conversions are both important to build in your path to success, but which one is more important? Which one should you handle first?

Timothy Carter

3 Tips on How to Empower Your Franchisees to Acquire Local Customers

Provide training, technology and resources to support your franchisees. Don't let them go out on their own.

Max Pecherskyi

Invest in Your Email Marketing with DirectIQ

This seamless platform makes it easy to create, send, and track campaigns.

How to Find the Right Tech to Bring Game-Changing Growth to Your Business

The tech used ā€” and how it's used ā€” can make or break you.

Startups are Making These 3 Mistakes in Their Marketing Strategy. Here's How to Avoid Them.

If you have found a startup, you understand that marketing is challenging. Learn from these common PR mistakes and how to avoid them in 2023.

Jaxon Parrott

Want To Go Viral On TikTok? Follow These 4 Rules.

Understanding TikTok may seem daunting for you and your marketing team. But, following these four easy rules will help create viral content.