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The big and small retail brands are increasingly opting for an omnichannel presence in order to serve hundreds of millions of consumers
Check out these classics with staying power.
The sector is spending millions of dollars on digital marketing as everyone want to use online platforms for publicity
The CEO of this consumer electronics giant is initiating innovation at the execution level
The 2017 Google-KPMG Study revealed that digitally-engaged SMEs grow twice in comparison to those offline
Organic growth has been the way of growth for Lenskart so far with current revenue looking at about $7 billion a month.
'Buying ornaments offline involves a prolonged customer engagement, which online platforms don't allow'
The idea of running a single medium store by either opting digital or physical store is no longer a set philosophy in retail space.
It's true that the Indian e-commerce market has massive potential, but that doesn't mean it's going to be an easy way to the market
The reach of e-commerce has led to the rise of several niche players who largely specialize their products around a specific theme