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Taking the Digital Offline
Businesses must ensure that audiences are able to recognize and appreciate a clear distinction between their offerings and that of their competitors.
Malls In India Can Now Stretch For More Hours; How Does It Change Things for The Retail Space?
Individuals generally go shopping for very selective products on ecommerce platforms like mobile and mobile accessories, apparels and footwear
4 Reasons Why Fashion In India Will Be Driven By Tier-2 Cities
Smartphone penetration creates a fashion democracy in the country
Integrating Your Digital and Offline Local Marketing Campaigns
View online and offline as pieces of your overall marketing strategy.
Bridging The Gap: Attracting Offline Shoppers To Your E-Commerce Startup
E-commerce startups can bridge these gaps and sharpen their value propositions by focusing on five key areas of online reputation, delivery and logistics, warranty and returns, customer service support and shopping experience.
Integrate Social Media With Print Advertising to Boost Your Marketing
Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
3 Benefits of Meeting Face to Face
Even in the digital age, your most powerful sales tool may still be meeting in person.