The dating platform recently started using AI software to test a new category of match questions. However, 47% of users were unsure whether they'd continue dating someone who admitted to using AI technology to first communicate.
The company -- which owns multiple dating websites, including OKCupid, Tinder and Match.com -- said its average paid-member count increased 36 percent in the first quarter.
It marks a relatively hopeful sign in a chilly IPO climate.
The IAC-owned group that operates Match, Tinder and OKCupid has just bought PlentyOfFish for $575 million.
Using apps like Tinder or OkCupid on company smartphones can pose a significant vulnerability, IBM says.
The widespread outrage directed at Facebook for manipulating its users' emotions has the dating site, which has been routinely running experiments on its own users, perplexed.