Target Teams With SoulCycle for Wellness Push

The two companies will offer classes and branded merchandise nationwide to promote the partnership, which may help the retailer improve its image.

Lawsuit Claims SoulCycle 'Robs Customers' With Its Class-Purchasing Policy

The proposed class-action suit comes as SoulCycle prepares to go public.

From Apple to SoulCycle: Here's How Cult Brands Breed Loyalty and Fanaticism

Panelists at Social Media Week in New York City discussed how aspiring brands can achieve cult status.

Geoff Weiss