Why This CEO Wants Employees to Tell Him 'F--- You!'

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In his new book, Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two, Founder and CEO Jim Koch shares lessons he's learned along the path of pioneering 's craft beer revolution.

RELATED: Great Advice for Start Ups from Sam Adams Founder Jim Koch 

Much like his beverage, the lessons in Jim's book are anything but typical, but they are exceptionally easy to swallow. One of our personal favorites is "The 'Fuck You' Rule," which Jim explains in the above video.

Drink in the man's wisdom and pick up his book Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two. And grab maybe a six pack while you're out. !

 

 

 

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