You can be on Entrepreneur’s cover!

'You Never Have Enough!' Great Advice for Start Ups from Sam Adams Founder Jim Koch Watch the granddaddy of craft beer as he serves up pints of business brilliance.

By Entrepreneur Staff

entrepreneur daily

Samuel Adams founder and all-around great guy Jim Koch stopped by the Entrepreneur office to talk about his new book, Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two.

Much like his beverage, Jim's business book is anything but typical, featuring chapter headings like The Difference Between Sex and Masturbation, Take Giant Turds in Stride and, our personal favorite, The "Fuck You" Rule.

By now Jim's rise to dominance in the craft beer business seems like it was always meant to be, but it wasn't. In 1984, when big brewing companies ruled the market and America's beer pallet, his quest to put great suds in our fridges and bellies seemed damn-near impossible. But as he outlines in this very insightful page-turner, he learned lessons the hard way on sales, marketing, hiring, and company culture, and it was those sometimes painful experiences that eventually led him to the top of the hop heap.

Listen in as Jim shares some of his insights and when it comes to running your own business, remember these words:

You can order Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two here.

Entrepreneur Staff

Entrepreneur Staff

Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Business News

Adobe's Firefly Image Generator Was Partially Trained on AI Images From Midjourney, Other Rivals

Adobe gave bonus payments to people who contributed to the Adobe Stock database to train its AI, even those who submitted AI-generated images.

Leadership

6 Things That Will Tell You If You Are Destined for Leadership

These qualities are inherent in natural-born leaders.

Business News

Disney World, Disneyland Will Now 'Permanently' Ban Guests Who Tell This Lie to Skip Lines

The company rolled out changes to its Disability Access Services earlier this week.

Growing a Business

5 Ways to Maximize Your Returns at Live Conferences

Industry conferences can make or break your business, but careful planning is required to guarantee a return on your investment.