Subscribe to Entrepreneur for $5
Subscribe

How to Sell to the Super Wealthy, According to Fredrik Eklund From 'Million Dollar Listing'

Entrepreneur spoke with New York City's high-kicking, high-energy broker extraordinaire.

By

If you are in the market for a $20 million floor-through apartment with panoramic views of Manhattan, we've got just the place for you: Madison Square Park Tower, a gorgeous 65-story tall building being built in the Flatiron district of New York City.

Entrepreneur dropped by the sales office of this magnificent structure to meet with its magnificent broker -- Fredrik Eklund, the unstoppable salesman many of you have seen on Bravo's Million Dollar Listing. As you might imagine, placing a Craig's List ad isn't exactly the way to close deals on ultra-exclusive high-end properties like this. Over the years, Eklund has built a reputation for using innovative ways to create energy and excitement for buildings. In the case of Madison Square Park, he held the first “live” open house by inviting nearly 50 Instagram influencers with a combined audience of 6.6 million followers to check the place out. The results? The building became the most-followed apartment building in New York.

Eklund has worked with some of wealthiest real estate buyers in the world. In the above video, he explains his methods for success, and what drives him to go bigger and bigger and, yes, even bigger than that.

Listen up and learn the secrets of working with people who can afford a view like this:

 

 

 

Latest

How to Fix Brain Fog and Boost Your Focus

The No.1 productivity killer is brain fog. Here are Ben Angel's tips for beating brain fog and boosting focus.

How One Small Button Can Transform the Creator Economy from a Buzz Word to an Actual Economic Model

The co-founder and CEO of PIP, a creator economy monetization solution, shares how his company is helping content creators get paid more easily.

This Company Wants to Pay You for Your Steps. Here's How it Works.

The co-founder and CEO of Sweatcoin explains how the company’s move-to-earn vision is helping people be healthier while also getting brands in front of 100 million users.

Javier Correa of Sombrero Mexican Food on Restaurant Expansion Strategy

Interview with Sombrero Mexican Food Owner Javier Correa Jr. on celebrity endorsements, finding an effective pace, and the balance of scaling a business.

Do You Inspire the Best in People? Apply for the Tony Hsieh Award

The Tony Hsieh Award seeks out progressive, value-driven leaders and innovators

3 Ways to Achieve 'Superhuman Focus' in Just Two Weeks

Focus is a valuable asset for any entrepreneur. Here's how to upgrade your energy, focus, and drive.

5 Questions to Ask Yourself If You're Thinking About Becoming a Health Coach

The chief revenue officer at the Institute for Integrative Nutrition shares how the program works and the myriad of ways you can use a health coaching certification.

Josh Altman and Matt Proman Are Teaming Up to Disrupt the Real Estate Industry

Serial entrepreneur Matt Proman and real estate mogul and 'Million Dollar Listing LA' star Josh Altman have joined forces to launch BidMyListing.com.

Robert "Don Pooh" Cummins of Brooklyn Chop House on Opening Restaurant Doors

Interview with the Brooklyn Chop House owner and franchising expert about working in the music industry, opening restaurants, and creating avenues for black entrepreneurs.

Feeling Unmotivated? 3 Biohacks to Supercharge Your Focus and Drive

Here's Ben Angel on the top three motivation myths and how to use biohacking to become more focused.

This Physician Wants to Change the Way You Carry Your Baby

Dr. Lena Shahbandar is a physician and entrepreneur who designed a new baby carrier to help parents and caregivers reduce back and joint pain.

Jennifer Allen of Levy Restaurants on a Commitment to Company Culture

Interview with Levy Restaurants VP of Restaurants Operations Jennifer Allen about running successful businesses, being a "restaurant girl", and her company's strong values.

How to Bounce Back After Any Setback with Biohacking

Here's Ben Angel on how to apply biohacking and neuroscience to take back control of your life.

Why Companies Need to "Onshore" to Ensure Sustainable Growth

Entrepreneur Network Partner Ashley Crouch sits down with Sidney Wheatley, CIO of the Private Family Office to H.H. Sheikh Mohamed bin Salman bin Abdulla bin Hamad Al-Khalifa.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.