Indiegogo Overcame the Doubters by Trusting Its Users -- and Itself

Indiegogo co-founder Slava Rubin explains how he handled rejection.

Entrepreneur's New Year’s Guide

Let the business resources in our guide inspire you and help you achieve your goals in 2021.
2 min read

It’s not easy to bounce back after rejection -- especially after you’ve been turned down by 93 VCs in a row.

That’s what happened to Slava Rubin, the co-founder of Indiegogo, one of the world’s first online crowdfunding platforms. However, instead of letting nearly 100 rejections deter him and his team from pursuing their vision, they mustered self-belief and optimism to overcome the doubts.

Introducing the idea of a marketplace for funding, or as Rubin puts it, a “YouTube for money,” was no easy task during a time when the word “crowdfunding” wasn't mainstream. Yet by listening to feedback and trusting both their users and their product, the Indiegogo team pushed through the opposition and found success, learning many lessons along the way.

Related: Indiegogo Co-Founder Says Become Obsessed With the Problem, Not the Solution

“Keep on trying, keep on iterating, keep on learning,” Rubin tells Entrepreneur. “Don’t get stuck, because being stuck is a decision in itself.”

Watch the interview above to learn more about Rubin and how he dealt with rejection, how he learned to trust his users and ultimately, how he and his company persevered.

Each week, the new pitch show Entrepreneur Elevator Pitch gives aspiring entrepreneurs one minute to prove that their product or business is the next million-dollar idea. You can watch the episodes on entrepreneur.com, listen to the pitches and support the ideas you think show promise through Indiegogo.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur