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Branding Boot Camp: What to Do When You're Doing Too Much

Contributor Jessica Abo sits down with branding expert Kathleen Griffith in a special four-part series to figure out how she can grow her business and what you can do to scale yours.

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Maybe you're in the same position I was in a while back. You've started your own business, after years of doing several different things, and now you have a company that offers all of those services under one umbrella. As I write about in my book UNFILTERED: How To Be As Happy As You Look On  (Entrepreneur Press, August 2018), I started my company out of necessity and out of interest. Necessity, because the newsroom I was working in shut down my unit, which meant I needed to figure out how I would make a living. Staying on as a freelancer wasn't going to be enough to carry my rent and expenses. And interest, because I was ready to work for myself and build something of my own. I had been doing so many side hustles during my years as a TV reporter and anchor that some people knew me as "a motivational speaker, who sometimes did the " or as "a consultant who sometimes did the news." My career always made sense to me, but every time someone asked me, "What do you do for a living?" it would take me 10 minutes to explain.

Thankfully, I met , the founder of Grayce and Co. Griffith's marketing and business consultancy helps Fortune 100 companies and high growth companies build successful brands and bring new, disruptive products/services to market with velocity. Griffith is on a mission to help 10,000 women take a pledge to start a business through her Build Like a Woman platform. We recorded our boot camp sessions, so you can see the steps I took to build my . We hope you follow along and these segments help you figure out what you need to do to support your business goals. 

Related: Consumers Will See Right Through You If Your Social Impact Message Isn't Authentic

Watch more videos from Jessica Abo on her YouTube channel here.

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