Success Strategies

Building a Strong Company Brand Is All About Your People

Neil Patel explains why investing in your foundation of people can make all the difference.
Entrepreneur and Online Marketing Expert
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Neil Patel talks about his expansion into Brazil and what methods have grown the value of his business. 

An asset Patel has seen in his dealings in Brazil is his company's distinct competitive advantage. The competitive advantage Patel's ad business has in Brazil is so strong, there are no other rivals in the country. The market has been extremely profitable for Patel, and despite not speaking Portuguese, Patel has taken the opportunity as a unique learning experience, which has also proved extremely advantageous for his bottom line. The entrepreneur smartly puts profits back into his U.S. business, growing that side of his business dramatically. 

Patel also underscores that one of his keys to success in Brazil is his ability to hire people with a scrappy, go-getter attitude who will go after what they want. Patel starts by choosing not to pay them anything in the first few months, and then increases their pay to a level they cannot get elsewhere. This belief in people is an idea that can set a rock-solid foundation for the success of your company. For Patel, investing in people and trying not to be greedy can lead to success.

Related: You Can Create Engaging Social Media Content No Matter How 'Boring' Your Industry Is

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.