Building a Strong Company Brand Is All About Your People

Neil Patel explains why investing in your foundation of people can make all the difference.

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2 min read
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In this video, Entrepreneur Network partner Neil Patel talks about his expansion into Brazil and what methods have grown the value of his business. 

An asset Patel has seen in his dealings in Brazil is his company's distinct competitive advantage. The competitive advantage Patel's ad business has in Brazil is so strong, there are no other rivals in the country. The market has been extremely profitable for Patel, and despite not speaking Portuguese, Patel has taken the opportunity as a unique learning experience, which has also proved extremely advantageous for his bottom line. The entrepreneur smartly puts profits back into his U.S. business, growing that side of his business dramatically. 

Patel also underscores that one of his keys to success in Brazil is his ability to hire people with a scrappy, go-getter attitude who will go after what they want. Patel starts by choosing not to pay them anything in the first few months, and then increases their pay to a level they cannot get elsewhere. This belief in people is an idea that can set a rock-solid foundation for the success of your company. For Patel, investing in people and trying not to be greedy can lead to success.

Related: You Can Create Engaging Social Media Content No Matter How 'Boring' Your Industry Is

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