How to Build a Community Around Your Brand

Jessica Abo sits down with the CEO and founder of everyday essentials brand GEM.

Franchise Your Business

Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization.
Entrepreneur Leadership Network VIP
Founder of JaboTV, Media Personality, Keynote Speaker and Consultant
2 min read
Opinions expressed by Entrepreneur contributors are their own.

After battling a series of health issues, Sara Cullen discovered she wasn't getting the right nutrition. She walked down the vitamin aisle to find relief, but says she only came across artificial ingredients, hidden fillers and toxic routines.

With a background in food and sustainability, Cullen set out on a mission to partner with women entrepreneurs, scientists and farmers. She connected with herbalists, doctors and activists along her journey, leading her to develop innovative applications for algae and ultimately create GEM.

"It's always been about building a community of women and creating a space for them to have real conversations around their health. A space for them to feel empowered, to make decisions about their health in a clean way," she says.

Cullen sat down with Entrepreneur Network partner Jessica Abo to talk about her business, how she has created a robust community around her brand and shares her advice on how you can, too. 

Click play to learn more. 

Related: Why Knowing Your Personal Currency Can Help You Make an Impact

Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur