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You're No Little Fish: Stand Out by Dominating Content Marketing

You're No Little Fish: Stand Out by Dominating Content Marketing

Using content is cheaper and more effective than traditional advertising. Here are three things your strategy should entail.
Before You Prototype a Tech Product, Ask These 5 Questions

Before You Prototype a Tech Product, Ask These 5 Questions

The impulse may be to rush to market, but taking the time to understand your potential customers will go a long way.
Winning is Simpler When You Don't Complicate Things

Winning is Simpler When You Don't Complicate Things

If you're not getting the results you want and feel like your business is in a slump, you've probably just gotten away from your fundamentals.
Bot or Person? The Customer Automation Conundrum.

Bot or Person? The Customer Automation Conundrum.

Frustration with "touch one for this, two for that'' may be driving away customers. Helpful automation geared to your demographic will bring them back.
Satisfy Customers With These 5 Pointers, Then Expect More Customers

Satisfy Customers With These 5 Pointers, Then Expect More Customers

In the age of social media, both positive and negative reviews can spread like wildfire.
The Secret to Recovering From a Negative Customer Review

The Secret to Recovering From a Negative Customer Review

It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.
Your Company Shouldn't Need to Shout 'The Customer is King!'

Your Company Shouldn't Need to Shout 'The Customer is King!'

Put the customer at the center of your business and they will know they are king, without all the yelling.
Finding Opportunity in a Shrinking Market

Finding Opportunity in a Shrinking Market

Companies thrive in legacy industries when they become thoroughly entrepreneurial.
Taming Online Customer Bullies, Cranks and the Like

Taming Online Customer Bullies, Cranks and the Like

The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
Why Businesses Can't Afford to Upset Customers (Infographic)

Why Businesses Can't Afford to Upset Customers (Infographic)

Learn what companies can do if consumers do become unhappy.
The Joy of Constraints in Business

The Joy of Constraints in Business

Unleash more creativity by following guidelines for designing your company's product and taking in feedback.
3 Keys to Providing Great Customer Service

3 Keys to Providing Great Customer Service

A great product is the necessary start but listening to customers and responding is how companies flourish.
How to Deal With Your No. 1 Nemesis

How to Deal With Your No. 1 Nemesis

Entrepreneurs must constantly grapple with how to tackle their company's competition. Here are four effective tactics.
A High Churn Can Cause Your Business to Crash and Burn

A High Churn Can Cause Your Business to Crash and Burn

This vital metric can help determine how much your company will grow and can hurt or help your chances of receiving investment money.
The Savvy Business Owner's Guide to Honesty Via Social Media

The Savvy Business Owner's Guide to Honesty Via Social Media

All customers want to know the truth about the company, even if it hurts. Use Facebook and Twitter to good effect.
How to Accumulate Good Customer Reviews That Stick

How to Accumulate Good Customer Reviews That Stick

Posting fake reviews and asking customers to post reviews can land you in trouble with Yelp and Google. Instead, follow these tips.
5 Steps to Creating a Valuable Customer Conference

5 Steps to Creating a Valuable Customer Conference

For a startup trying to get off the ground (or a business looking to grow), customer relationships are crucial as these people fuel the business. To stand out against competitors and develop lasting relationships, startups should consider hosting a customer conference.
Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Now more than ever, consumers want to collaborate with companies and help shape their future.
The 4 Things Every Customer Wants

The 4 Things Every Customer Wants

Shoppers these days get terrific service in certain pockets of their life and use those experiences to judge every sales interaction. With today's smart buyers, how do marketers keep up?
5 Clever Ways to Increase Mobile App Reviews

5 Clever Ways to Increase Mobile App Reviews

In today's crowded app store, you’ll need more positive reviews than you have friends and family to provide them, in order to give your app the ranking boost it needs.
Hold the Phone! Don't Outsource Customer Support Just Yet

Hold the Phone! Don't Outsource Customer Support Just Yet

Here are five reasons to keep a support team in-house.
The Gospel of Guy Kawasaki: 4 Startup Secrets to Getting Growth Right

The Gospel of Guy Kawasaki: 4 Startup Secrets to Getting Growth Right

The noted tech evangelist shares why entrepreneurs should imbue their businesses with deeper meaning, and how the venture capital funding paradigm has radically shifted.
Hello? Is Someone There? Why Customer Support Matters.

Hello? Is Someone There? Why Customer Support Matters.

Your service team can not only address client problems but give valuable feedback to your company and product.
Optimizing Your Website for Local Searches

Optimizing Your Website for Local Searches

With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
In the Face of Ruinous Online Reviews, Businesses Today Are Turning the Tables

In the Face of Ruinous Online Reviews, Businesses Today Are Turning the Tables

If the internet has created a space where consumers are free to sound off at will on sites like Yelp, to what extent do business owners have the right to respond?
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