Customer Loyalty

News and Articles About Customer Loyalty

Become a Superhero to Customers, and Watch Your Brand Soar
Customer Service

Become a Superhero to Customers, and Watch Your Brand Soar

'In every business, even college recruitment, people are looking for someone to rescue them.'
John Brubaker
Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter
Customer Loyalty

Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter

A little blue birdie can offer great opportunities to interact with and retain customers.
Christopher Hann
Meaningful Tactics to Keep Customers Engaged: Your Weekly Tips
Weekly Tips Roundup

Meaningful Tactics to Keep Customers Engaged: Your Weekly Tips

Ditch the conventional "buy 10 get 1 free" tactic. Instead, adopt these tested strategies to keep followers engaged and loyal to your brand.
Tanya Benedicto Klich
How to Provide Multiple 'Wins' Throughout the Customer Lifecycle
Sales Strategies

How to Provide Multiple 'Wins' Throughout the Customer Lifecycle

Pitching, selling, fulfilling: What should you do at each stage?
George Deeb
4 Customer-Service Mistakes You're Already Making -- and How to Correct Them
Customer Service

4 Customer-Service Mistakes You're Already Making -- and How to Correct Them

Here are a few customer-service mistakes your company may be making and how to correct them, so you can be on the path of providing a memorable experience for customers, rather than an awful one.
Philip Krim
7 Ways to Build Credibility, Trust and Character That Will Grow Your Business
Authenticity

7 Ways to Build Credibility, Trust and Character That Will Grow Your Business

Wary of scams, rip-offs and shady marketing tactics, customers are starting to see the world more in terms of real and fake.
Brenton Hayden
The Secret to Connecting With Your Audience
Communications

The Secret to Connecting With Your Audience

There's one thing you can do that will rally your customers, colleagues and even competitors.
Stephen Key
3 Ways Successful Entrepreneurs Build Outstanding Customer Experiences
Customer Experience

3 Ways Successful Entrepreneurs Build Outstanding Customer Experiences

The key to creating a customer experience that truly surprises and delights starts with understanding what your customers need, want and value most.
Maggie Patterson
How Famed Entrepreneur Seth Godin Built His Tribe
Seth Godin

How Famed Entrepreneur Seth Godin Built His Tribe

It takes real effort to cultivate a tribe, but Godin, almost uniquely among business thinkers, has been willing to do it and in the process, he's indelibly shaped the next generation of business talent.
Dorie Clark
How to Find, Buy and Turn Around a Fixer-Upper Business
Buying a Business

How to Find, Buy and Turn Around a Fixer-Upper Business

Here's what you need to know if you plan on rehabbing an existing business.
Michelle Goodman
6 Ways to Get a Fanatical Customer Base
Customer Engagement

6 Ways to Get a Fanatical Customer Base

Passionate customers are the most critical component of building a brand, but you won't gain followers by sitting on your hands.
Scott Dunlap
Set Your Prices So It's a Win, Win, Win
Pricing

Set Your Prices So It's a Win, Win, Win

Not only should you charge based on the product sold, but also on what your brand represents to customers.
Jim Joseph
Why You Should Discriminate Amongst Customers, and Be Proud of It
Customer Service

Why You Should Discriminate Amongst Customers, and Be Proud of It

Although we all want to feel that every customer is equal and loved, the fact is that all customers are not equal or loved.
Gene Marks
The Simple Customer-Service Mistake That Cost $800
Customer Service

The Simple Customer-Service Mistake That Cost $800

Why being proactive, rather than reactive, in customer service creates loyalty and makes 'cents'.
Carol Roth