Influencers

News and Articles About Influencers

How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement
Influencers

How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement

TheAudience is connecting brands and customers across social media platforms via influencers.
Jason Ankeny
Psychologists Say Power Does 4 Crazy Things to Your Mind
Psychology

Psychologists Say Power Does 4 Crazy Things to Your Mind

Who doesn't desire power? However, it can do some really weird things to your perception of yourself and others.
Drake Baer
'Influencer Marketing' on the Rise, Study Says
Influencer Marketing

'Influencer Marketing' on the Rise, Study Says

Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
Why Influencer Marketing Pays Off for Small Businesses
Influencers

Why Influencer Marketing Pays Off for Small Businesses

Harness word-of-mouth from influential people in a cost-effective campaign.
Eric Dahan
How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign
Word of Mouth

How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign

Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.
Ted Wright
Your Mom Was Wrong. Sometimes It Does Hurt to Ask.
Asking for help

Your Mom Was Wrong. Sometimes It Does Hurt to Ask.

Asking a successful person you don't know for advice will often leave you without advice or the chance of building a relationship.
Kimanzi Constable
How Influencers Should Be Compensated by Brands
Influencers

How Influencers Should Be Compensated by Brands

Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
Ann Tran
6 Ways to Cultivate Your VIP Relationships
Influencers

6 Ways to Cultivate Your VIP Relationships

Courting influential people? When approached right, these people can advance an initiative in a myriad ways. Pay them close attention.
Jacqueline Whitmore
3 Simple Rules for Brands to Get the Most Out of Bloggers
Online Marketing

3 Simple Rules for Brands to Get the Most Out of Bloggers

Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
Deborah Mitchell
6 Predictions on the Future of Content Marketing for 2015
Content Marketing

6 Predictions on the Future of Content Marketing for 2015

Everything from the importance of social-media subcultures to the growing popularity of YouTube celebrities.
Brian Honigman
How to Connect With High-Profile Influencers
Networking

How to Connect With High-Profile Influencers

Impressive networks are built one superstar at a time.
Lewis Howes
How to Find the Most Fascinating People on LinkedIn
Linkedin

How to Find the Most Fascinating People on LinkedIn

So Barbara Walters created her list of 2014's most fascinating people. Here's an overview by another Walters, a publicist with ideas how to maximize this social-media tool to your benefit in 2015.
Brittany Walters-Bearden
5 Lies Entrepreneurs Need to Stop Believing
Growth Strategies

5 Lies Entrepreneurs Need to Stop Believing

One-size-fits-all advice won't help you grow your business.
Kimanzi Constable
7 Scientifically Proven Steps to Increase Your Influence
Influencers

7 Scientifically Proven Steps to Increase Your Influence

Would you like to become the most memorable person in the room? Who wouldn't? Read on to learn about some of the methods taught by behavioral investigator Vanessa Van Edwards.
Meiko Patton