Influencers

News and Articles About Influencers

5 Ways to Maximize Your Personal Network
Networking

5 Ways to Maximize Your Personal Network

When the time comes to build your brand, start with who you know and build from there.
Mike Kafka
Influencer Marketing on Instagram: The Next Frontier
Influencer Marketing

Influencer Marketing on Instagram: The Next Frontier

Tapping into the power of Instagram to boost sales, grow your consumer base, and increase engagement with your brand is within reach with an influencer marketing campaign.
Meet the 'Best Technology Reviewer on the Planet,' Who Is Only 20 Years Old
Young Influencers

Meet the 'Best Technology Reviewer on the Planet,' Who Is Only 20 Years Old

There's arguably no one better on the internet when it comes to explaining new technologies to the average consumer.
3 Essentials for Marketing Your Mobile App
Marketing Strategies

3 Essentials for Marketing Your Mobile App

A discouragingly high percentage of apps fail to make money. Poor marketing is often the reason.
Pratik Dholakiya
5 Ways to Use Influencer Marketing to Cut Through the Online Clutter
Influencers

5 Ways to Use Influencer Marketing to Cut Through the Online Clutter

From determining a strategy to reciprocation, here is how to ensure your influence partnership is moving in the right direction.
Lauren Jung
How to Measure the Effects of 'Influencer Relations'
Influencers

How to Measure the Effects of 'Influencer Relations'

Measuring something as seemingly unwieldy as the effects of bloggers and social media users talking about your brand can be daunting, but it's achievable.
Elon Musk Profiled Kanye West? The Most Surprising Pairings on the TIME 100 List.
Influencers

Elon Musk Profiled Kanye West? The Most Surprising Pairings on the TIME 100 List.

Did you expect Elon Musk to write Kanye West's bio? What about Martha Stewart covering the importance of Kim Kardashian?
Kate Taylor
How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement
Influencers

How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement

TheAudience is connecting brands and customers across social media platforms via influencers.
Jason Ankeny
Psychologists Say Power Does 4 Crazy Things to Your Mind
Psychology

Psychologists Say Power Does 4 Crazy Things to Your Mind

Who doesn't desire power? However, it can do some really weird things to your perception of yourself and others.
Drake Baer
'Influencer Marketing' on the Rise, Study Says
Influencer Marketing

'Influencer Marketing' on the Rise, Study Says

Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
Why Influencer Marketing Pays Off for Small Businesses
Influencers

Why Influencer Marketing Pays Off for Small Businesses

Harness word-of-mouth from influential people in a cost-effective campaign.
Eric Dahan
How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign
Word of Mouth

How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign

Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.
Ted Wright
Your Mom Was Wrong. Sometimes It Does Hurt to Ask.
Asking for help

Your Mom Was Wrong. Sometimes It Does Hurt to Ask.

Asking a successful person you don't know for advice will often leave you without advice or the chance of building a relationship.
Kimanzi Constable
How Influencers Should Be Compensated by Brands
Influencers

How Influencers Should Be Compensated by Brands

Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
Ann Tran