News and Articles About Influencers

Are You the Next Great Thought Leader of Your Industry?
Thought Leaders

Are You the Next Great Thought Leader of Your Industry?

The world's next most valuable infuencer might just be you. Here's how to prepare.
Aj Kumar
Delivered by
The Wonders a Successful Influencer Program Can Work for Your Business
Thought Leaders

The Wonders a Successful Influencer Program Can Work for Your Business

Once you figure out how to sway these powerful leaders and strategically plan their role, the word-of-mouth effect can be tremendous.
Mel Carson
Delivered by
The Consumer Revolution Has Happened and the Influencers Are Now in Charge
Social Media Marketing

The Consumer Revolution Has Happened and the Influencers Are Now in Charge

A survey of young mothers, who overwhelming control household spending, reveals their online research and trusted recommendations from social-media networks dominate their purchasing decisions.
Stacy DeBroff
Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
Social Media

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
Jason Falls
Meeting the Right People Is Worth It, Even If You Have to Pay for Access
Networking

Meeting the Right People Is Worth It, Even If You Have to Pay for Access

Networking isn't a matter of luck and it isn't just a matter of income. Use these five tips to improve your chances of making a great connection.
Stephen Key
The Importance of Entrepreneurs Building Their Personal Brand
Ask the Expert

The Importance of Entrepreneurs Building Their Personal Brand

Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand.
Sabrina Horn
This Is the Secret to Improved Social Selling
Social Selling

This Is the Secret to Improved Social Selling

As content has become the currency of the modern sales professional, there's a content format that's proving incredibly valuable for those who want to stand out.
Michael Litt
The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One
Influencers

The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One

If you thought you needed more charismatic friends to have a social-maven driving your sales, think again.
Marco Hansell
5 Tips for Newbie Entrepreneurs
Revenue

5 Tips for Newbie Entrepreneurs

Gain familiarity with the business landscape, then seek a wide market and put revenue-generating ideas on a fast track.
Jesse Torres
Delivered by
How to Make the Most of a First Meeting With an Influencer
Networking

How to Make the Most of a First Meeting With an Influencer

Making friends with people who can help you, and in turn making friends with people you can help, is big part of growing your career or business.
Eddy Ricci
Royal Baby No. 2: Why the Economy Hopes It's a Girl
Gender

Royal Baby No. 2: Why the Economy Hopes It's a Girl

The hype surrounding Prince George's birth spurred an economic bump. Will Prince William and Kate Middleton's next little bundle of joy do the same?
Laura Entis
5 Reasons Why Courting Influencers Is a Diversion From Building Your Business
Influencers

5 Reasons Why Courting Influencers Is a Diversion From Building Your Business

The best way to win the notice of the people you respect is to build a business they can't overlook.
Kimanzi Constable
4 Ways to Get Influencers to Spread Your Brand's Message
Coaches Corner

4 Ways to Get Influencers to Spread Your Brand's Message

Think of it as a way to connect with your audience's audience.
Ann Handley
The Ultimate Guide to Outreach on Social Media
Influencers

The Ultimate Guide to Outreach on Social Media

Four big ways to get responses from people the popular and famous.
Sam Parr