Apply for Entrepreneur360™
This ad will close in
Switch back to your default edition.
This content is tailored to our readers in
Make it your default.
Today's Most Read
When It Comes to Sales, the Phone Is Your Most Powerful Tool
Use a Millennial Mindset to Create All-Access Events
Meet Y Combinator's Bold Whiz Kid Boss
How to Lead and Succeed by Expecting Your Best
Tony Robbins: 3 Steps to a Breakthrough
How to Measure the Effects of 'Influencer Relations'
4 min read
Psychologists Say Power Does 4 Crazy Things to Your...
How This Digital Agency Is Cashing In on a New Kind...
Elon Musk Profiled Kanye West? The Most Surprising P...
Want to Gain Influence on Social Media? Get to Work.
Young Millionaires: How These Entrepreneurs Under 30...
News and Articles About Influencers
Elon Musk Profiled Kanye West? The Most Surprising Pairings on the TIME 100 List.
Did you expect Elon Musk to write Kanye West's bio? What about Martha Stewart covering the importance of Kim Kardashian?
How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement
TheAudience is connecting brands and customers across social media platforms via influencers.
Psychologists Say Power Does 4 Crazy Things to Your Mind
Who doesn't desire power? However, it can do some really weird things to your perception of yourself and others.
'Influencer Marketing' on the Rise, Study Says
Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
Why Influencer Marketing Pays Off for Small Businesses
Harness word-of-mouth from influential people in a cost-effective campaign.
Word of Mouth
How to Get Influencers to Drive Your Word-of-Mouth Marketing Campaign
Finding the right influencers can help a brand increase sales, drive growth and inspire long-term customer loyalty.
Asking for help
Your Mom Was Wrong. Sometimes It Does Hurt to Ask.
Asking a successful person you don't know for advice will often leave you without advice or the chance of building a relationship.
How Influencers Should Be Compensated by Brands
Entrepreneurs that make their living as influencers need to be compensated not with swag but with a paycheck.
6 Ways to Cultivate Your VIP Relationships
Courting influential people? When approached right, these people can advance an initiative in a myriad ways. Pay them close attention.
3 Simple Rules for Brands to Get the Most Out of Bloggers
Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
6 Predictions on the Future of Content Marketing for 2015
Everything from the importance of social-media subcultures to the growing popularity of YouTube celebrities.
How to Connect With High-Profile Influencers
Impressive networks are built one superstar at a time.
How to Find the Most Fascinating People on LinkedIn
So Barbara Walters created her list of 2014's most fascinating people. Here's an overview by another Walters, a publicist with ideas how to maximize this social-media tool to your benefit in 2015.
5 Lies Entrepreneurs Need to Stop Believing
One-size-fits-all advice won't help you grow your business.
Starting a Business
Reprints & Licensing
© 2015 Entrepreneur Media, Inc.