Influencers

News and Articles About Influencers

This Family Business Is Literally Influential
Influencers

This Family Business Is Literally Influential

A husband-wife team has built a business matching marketers with just the right influencers.
Daphne Mallory
7 Factors Brands Need to Consider Before Hiring an Influencer
Social Media Marketing

7 Factors Brands Need to Consider Before Hiring an Influencer

A great influencer for one brand could be a painful fit for another but a little bit of homework can avoid problems.
John Boitnott
5 Strategies for Brands Playing Catch-up on Social-Media Marketing
Social Media

5 Strategies for Brands Playing Catch-up on Social-Media Marketing

Going from unknown to a player on social media requires daring and maybe the help of a hired influencer.
Eric Samson
Influencer Marketing on Instagram: Engagement and Measurement
Instagram

Influencer Marketing on Instagram: Engagement and Measurement

How to cultivate meaningful, deliberate engagement with online influencers and ways to measure the reach and effectiveness of these influencers.
8 Ways to Radically Increase Your Productivity
Productivity

8 Ways to Radically Increase Your Productivity

Manageable but strategic changes to daily routines yield enormous benefit in the long run.
Sherrie Campbell
4 Ways to Establish Yourself as an Influencer Online
Influencers

4 Ways to Establish Yourself as an Influencer Online

Being an influencer carries many advantages. It can drum up publicity for your business, attract even more customers and demonstrate your proficiency.
John Knight
5 Ways to Maximize Your Personal Network
Networking

5 Ways to Maximize Your Personal Network

When the time comes to build your brand, start with who you know and build from there.
Mike Kafka
Influencer Marketing on Instagram: The Next Frontier
Influencer Marketing

Influencer Marketing on Instagram: The Next Frontier

Tapping into the power of Instagram to boost sales, grow your consumer base, and increase engagement with your brand is within reach with an influencer marketing campaign.
Meet the 'Best Technology Reviewer on the Planet,' Who Is Only 20 Years Old
Young Influencers

Meet the 'Best Technology Reviewer on the Planet,' Who Is Only 20 Years Old

There's arguably no one better on the internet when it comes to explaining new technologies to the average consumer.
3 Essentials for Marketing Your Mobile App
Marketing Strategies

3 Essentials for Marketing Your Mobile App

A discouragingly high percentage of apps fail to make money. Poor marketing is often the reason.
Pratik Dholakiya
5 Ways to Use Influencer Marketing to Cut Through the Online Clutter
Influencers

5 Ways to Use Influencer Marketing to Cut Through the Online Clutter

From determining a strategy to reciprocation, here is how to ensure your influence partnership is moving in the right direction.
Lauren Jung
How to Measure the Effects of 'Influencer Relations'
Influencers

How to Measure the Effects of 'Influencer Relations'

Measuring something as seemingly unwieldy as the effects of bloggers and social media users talking about your brand can be daunting, but it's achievable.
Elon Musk Profiled Kanye West? The Most Surprising Pairings on the TIME 100 List.
Influencers

Elon Musk Profiled Kanye West? The Most Surprising Pairings on the TIME 100 List.

Did you expect Elon Musk to write Kanye West's bio? What about Martha Stewart covering the importance of Kim Kardashian?
Kate Taylor
How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement
Influencers

How This Digital Agency Is Cashing In on a New Kind of Celebrity Endorsement

TheAudience is connecting brands and customers across social media platforms via influencers.
Jason Ankeny