Influencers

News and Articles About Influencers

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?

Meeting the Right People Is Worth It, Even If You Have to Pay for Access

Networking isn’t a matter of luck and it isn’t just a matter of income. Use these five tips to improve your chances of making a great connection.

The Importance of Entrepreneurs Building Their Personal Brand

Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand.

This Is the Secret to Improved Social Selling

As content has become the currency of the modern sales professional, there’s a content format that’s proving incredibly valuable for those who want to stand out.

The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One

If you thought you needed more charismatic friends to have a social-maven driving your sales, think again.

5 Tips for Newbie Entrepreneurs

Gain familiarity with the business landscape, then seek a wide market and put revenue-generating ideas on a fast track.

How to Make the Most of a First Meeting With an Influencer

Making friends with people who can help you, and in turn making friends with people you can help, is big part of growing your career or business.

Royal Baby No. 2: Why the Economy Hopes It's a Girl

The hype surrounding Prince George's birth spurred an economic bump. Will Prince William and Kate Middleton's next little bundle of joy do the same?

5 Reasons Why Courting Influencers Is a Diversion From Building Your Business

The best way to win the notice of the people you respect is to build a business they can't overlook.

4 Ways to Get Influencers to Spread Your Brand's Message

Think of it as a way to connect with your audience's audience.

The Ultimate Guide to Outreach on Social Media

Four big ways to get responses from people the popular and famous.

50 Favorite Online-Marketing Influencers of 2014

These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.

The 6 Elements of Persuasion (Infographic)

When you want to get your customer to say yes, keep these principles in mind.

5 Stern Truths You Need to Know Before Becoming an Entrepreneur

If you hunger for success, you can't let failure intimidate you.

How to Ask Influencers for a Favor (And Actually Get It)

Everybody could use a little help from their friends but, sometimes, you need to make the friend who can help you that little bit.

The Right Way to 'Stalk' People Online

There’s etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.

How Companies Can Leverage Influence to Create Trust

The online world is a crowded space for brands – all vying for your attention (and money). With some companies turning to a rewards program to gain trust, others are using their influence.

5 Tricks to Get Influencers to See and Share Your Content

Finding a high-powered industry influencer can help jump start a sharing craze and kick your message into viral overdrive.

The 4 Digital C's Needed for Brand Ambassadors to Thrive

When it comes to running an influential online program, make sure you focus on these four aspects.

Looking for an Edge for Your Startup? Call in the Sharks.

It helps to have some experts in your corner. Learn how to assemble your own review team of mentors who will provide unbiased, experienced advice.

The 2 Things Brands Must Do to Edge Out the Competition

With competition fierce, companies need to develop brands that instill these two things in its strategy.

5 Ways to Tame Your Busy Schedule and Network Like a Pro

Think you’re too busy to network? Hogwash. Here are tips for making the time to build those critical professional relationships.

The Art and Science of Getting Content Shared on Social Media

Why any one post goes viral may always be a mystery but science and experience are revealing techniques for getting your content noticed and shared.

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