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Today's Most Read
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News and Articles About Influencers
Are You the Next Great Thought Leader of Your Industry?
The world's next most valuable infuencer might just be you. Here's how to prepare.
The Wonders a Successful Influencer Program Can Work for Your Business
Once you figure out how to sway these powerful leaders and strategically plan their role, the word-of-mouth effect can be tremendous.
Social Media Marketing
The Consumer Revolution Has Happened and the Influencers Are Now in Charge
A survey of young mothers, who overwhelming control household spending, reveals their online research and trusted recommendations from social-media networks dominate their purchasing decisions.
Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
Meeting the Right People Is Worth It, Even If You Have to Pay for Access
Networking isn't a matter of luck and it isn't just a matter of income. Use these five tips to improve your chances of making a great connection.
Ask the Expert
The Importance of Entrepreneurs Building Their Personal Brand
Public-relations expert Sabrina Horn discusses why founders should not just focus on building up their startup brand.
This Is the Secret to Improved Social Selling
As content has become the currency of the modern sales professional, there's a content format that's proving incredibly valuable for those who want to stand out.
The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One
If you thought you needed more charismatic friends to have a social-maven driving your sales, think again.
5 Tips for Newbie Entrepreneurs
Gain familiarity with the business landscape, then seek a wide market and put revenue-generating ideas on a fast track.
How to Make the Most of a First Meeting With an Influencer
Making friends with people who can help you, and in turn making friends with people you can help, is big part of growing your career or business.
Royal Baby No. 2: Why the Economy Hopes It's a Girl
The hype surrounding Prince George's birth spurred an economic bump. Will Prince William and Kate Middleton's next little bundle of joy do the same?
5 Reasons Why Courting Influencers Is a Diversion From Building Your Business
The best way to win the notice of the people you respect is to build a business they can't overlook.
4 Ways to Get Influencers to Spread Your Brand's Message
Think of it as a way to connect with your audience's audience.
The Ultimate Guide to Outreach on Social Media
Four big ways to get responses from people the popular and famous.
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