Even with the platform's uncertain future in the U.S., it's still a good idea to work with micro-influencers on what remains a social media powerhouse.
ChatGPT is set to revolutionize the influencer space in the next 12 months and beyond by enabling influencers to create more targeted, personalized and authentic content, improving engagement
Duke Alexander Moore founded Duke Tax because he has a head for numbers and business — but it was social media that gave him an opportunity to earn big.
Companies are announcing mass layoffs due to the current economic climate to increase their runways and cut spend, with many significantly cutting their marketing departments. However, instead of completely eliminating marketing efforts, companies should shift their marketing strategies to focus on earned and owned media coverage as more affordable and effective alternatives to paid advertising.
In 2020, the average number of social media accounts for a millennial or Gen Z-er was 8.4 personal accounts. It's time to take influencer marketing seriously.