Influencers | Page 5

It's only one tool in your box.

Influencers are the golden children of digital marketing, and brands stand to profit from that fact.

College athletes can legally make money from their name, image and likeness.

Instagram quietly updated the self-submission form to allow users to attach more information to their verification request.

In my experience, creating a successful influencer marketing campaign requires thorough preparation and clear communication.

In the midst of a crisis that has disproportionately impacted women and people of color, we're seeing a surge of entrepreneurs from diverse backgrounds entering -- and thriving in -- the creator economy. Here's why.

At one point, everyone had a pan and a dedicated mission to strike it rich. Now, everyone has an Instagram channel and a sponsorship -- and the same determination to strike it rich.

Using your image to back your business can be more powerful than any form of traditional advertising.

Reach your ideal customers, increase brand awareness and drive sales by collaborating with influencers.

Kick-start your picture perfect profession.

It's time for us to change the term to a more representative title.

These four aspects of TikTok set it apart from other social media platforms.

These proven online marketing methods help authors drive reviews and sales.

Believe it or not, it is possible to be authentic in talking about a product. Patrick Janelle and Elliott Clark produced a prime example for cocktail-accessory company Q Mixers.

With this offer, take your first step toward influencer status.

Much has changed in the influencer-marketing world over the past few years, but here are five crucial points you should still consider when choosing the right influencers for your campaigns.

Bandolier Media started with two guys goofing off on social media. It's now one of the most disruptive agencies in America.

Does being an "influencer" really mean anything anymore? And if so, how can we thrive in an era with deteriorating public trust?

Yep, these two actually have something in common.

Taking a page from Betty White's playbook, any businessperson can become iconic without trying.

The fanfare of the Screen Actors Guild's Influencer Agreement leaves most influencers out in the cold, but that's simply the nature of influencer marketing.