Influencers | Page 6

Turns out size does matter. But so does intelligence.

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.

Meet the British teen who stepped away from the camera and started his own successful social media-consulting company.

A six-step recipe is all you need to plow ahead.

Influencer-agency owner Suhit Amin is in remission and leading his company's growth.

It's all about identifying, and adapting to, your expanding circles of trust.

The cable network's new film looks at influencer marketing through an ironically superficial lens.

More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.

Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.

Hear author Jason Falls and Jennifer Dorsey, Editorial Director of Entrepreneur Press, discuss Jason's new book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand. Plus, when you join us for this virtual reading, you'll receive 25% off of print and digital copies of the book.

As competition is reaching peak levels on Amazon, it pays to look for underutilized marketing methods to elevate your brand and business.

Avoid these common mistakes to enhance your reach and prowess.

The second-most-followed person on TikTok tells us why she partnered with Amazon to get her followers to shop small.

It's not just authenticity. It's actually something else, and it's darker.

From Dave Chappelle's 8:46 to TikTok superstars Charli and Dixie D'Amelio, these are the videos and creators that made the biggest splash on the Google-owned video site in 2020.

The NFL quarterback explains how he chooses which brands to partner with and the best advice he's gotten from a director while shooting an ad.

With a high level of awareness, you are more prepared to recognize opportunities others will walk right past.

If you don't have thousands of dollars to expand your reach, you need to flex your IG muscles.

As ecommerce shows no signs of slowing down, brands and influencers have a new way to boost awareness and sales.

Target relevance + long term collaboration = successful influencer program.

Choose your photography, influencers, audience and content wisely.