Building a Business
How These Influencers Launched an Event to Combat Procrastination
The creators of a Bali retreat share tips on how to shed labels and start showing off your best self.
By Gerard Adams
Influencers | Page 8
Building a Business
How Open Relationships and Psychedelics Have Shaped This Entrepreneur’s Mindset
Gerard Adams and Aubrey Marcus talk about the role of open relationships and psychedelics in building his brand and business.
By Gerard Adams
Online Presence
‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.
The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.
By Hayden Field
Online Presence
The Most Influential Companies on Social Media Listen to Their Followers
Social media gives businesses that otherwise have a hard time finding their voice a place to experiment.
By Jared Hecht
Thought Leaders
7 Social Media Lessons You Can Learn From Kylie Jenner
She had advantages, but she made the most of them.
By Deep Patel
Marketing
How Two-Way Conversations Can Fix the Influencer Marketing Backlash
Collaborating will improve transparency and effectiveness.
By Andrew Reid
Marketing
Be Careful How ‘Fyre’d’ up You Get About Influencer Marketing
Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution.
Entrepreneurs
What Hollywood Taught Me About Business and Reputation
Growing up in Hollywood shaped my view about authenticity, confidence and personal branding.
By Lida Citroën
Marketing
How Micro Influencers Will Fuel Monetization in the Future
Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates.
Online Presence
This Family Has 4 Million Instagram Followers — and the Kids’ College Educations Are Already Paid For
Here's how influencer mom Katie Stauffer got her start spotlighting her five kids on social media.
By Hayden Field
Business News
4 Influencer Marketing Lessons Learned From the Calamitous Fyre Festival
What the festival had plenty of was supermodels and other influencers; what it lacked was everything else.
By Syed Balkhi
Online Presence
This Hairstylist to the Stars Used Instagram to Build a Business That Makes Her Hollywood Looks Accessible to All
After 22 years of experience, social media has helped Kristin Ess launch her own brand.
By Nina Zipkin
Building a Business
4 High-Growth Industries for Entrepreneurs in 2019 (Infographic)
AI healthcare -- such as virtual doctors and smart health apps -- saw a 48 percent growth rate since 2013, according to an analysis by 99designs.
By Hayden Field
Online Presence
How Christen Dominique Went From Locker Room Makeup Artist to YouTube Star
Christen Dominique built a beauty brand and a following of more than 4 million subscribers by showcasing simple, everyday makeup techniques.
By Hayden Field
Marketing
4 Content Strategies Every ‘Experiential’ Campaign Needs
Experiential marketing is about creating long-lasting memories. Harness content to boost any experiential campaign's effects.
By Jeff Snyder
Online Presence
How to Structure Your 2019 Social-Media Campaigns to Appeal to Gen Z
Young buyers are tech-savvy and can spot marketing-speak a mile away. Show them your authentic brand voice instead.
Online Presence
10 Social Media Trends to Watch in 2019
Users are increasingly leery of the information on social media.
By Deep Patel
Marketing
10 Marketing Trends to Watch in 2019
Marketing is being shaped by emerging technologies, methods and patterns.
By Deep Patel
Thought Leaders
How Tapping Into Your Spiritual Energy Can Improve Your Productivity
Gerard Adams meets chiropractor and energy guru Donny Epstein to talk about whether "the grind" is good for you.
By Gerard Adams
Online Presence
When It Comes to Influencers, Fake Engagement Is Only Half the Problem
Instagram announced it is developing tools to battle the acquisition of fake followers and engagement on its platform, but these tools fail to reveal an important metric for advertisers.
By Gil Eyal
Thought Leaders
The Secret to Making Boards More Successful Is to Make Them More Approachable
Boards sometimes overlook a prime member of their audience: the person on the receiving end.
Building a Business
6 Ways to Become an Influencer Behind the Camera
Kids at Play founder Jason Berger offers these takeaways for helping your content studio take off.
By Dan Bova
Building a Business
6 Strategies to Maximize Earned Media for Your Brand
Use that publicity to build a business.
Marketing
Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them
How do you woo the brand ambassadors you want? Follow these four steps.
Building a Business
How to Create a Millennial Brand That Your Audience Will Come Back to Over and Over
To carve out an area you will excel at, you should get specific as possible.
By Peter Voogd
Online Presence
This Instagram Photographer Snaps Gorgeous Photos of Cozy Cabins and Fall Foliage. He Also Charges $5,000 Per Post.
Kyle Finn Dempsey's feed is a love letter to the northeast, brimming with homey log cabins, aerial shots of changing leaves and classic vehicles driving along snow-lined roads.
By Hayden Field