Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.

Communication Pros Are Teaching Their Secrets to Small Business

Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.

How to Pick the Right Website Management Platform for Your Small Business

The prevalence of smart phones as a shopping tool means brick-and-mortar businesses need a website that meets consumer expectations.

Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand’s value to customers and communicate that story consistently.

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.

7 Advanced Ways to Improve Your Site's SEO

Eliminate ineffective practices and replace them with strategic, content-focused tactics. Readers will appreciate these.

Skip the Reluctant Customers. Start Resonating With the Right Crowd.

You don't want the clients that are hard sells.

Want Clickable Images? Check Out These 6 Tips.

The images you choose image can make the difference between someone clicking on a post or passing it up completely.

10 Things Nobody Tells You About Google AdWords

There is a lot to learn about this wildly popular online advertising medium.

The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint

Make certain your business is always pretty as a picture and you won't worry what potential customers see when they look online to decide if they'll visit.

Be Like That Great College Roommate. Build Brand Loyalty in 4 Ways.

Businesses can cultivate close relationships with their clientele. It just requires time and effort.

How to Leverage a Celebrity Like Giuliana Rancic to Build a Business

Finding a brand advocate who's well-known and with a tremendous following can give your startup a tremendous lift.

5 Tips for Designing Your Website to Serve Every Customer Individually

The better you and your website know your customer, the more likely you are to offer what they are interested in buying.

If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?

The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.

5 Rules for Using Push Technology to Your Advantage

Think of it as a nudge your customers asked you to give them when they are in the neighborhood.

Find Your Brand's Proof Points

Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.

5 Reliable Methods for Building Trust in Your Mobile App

Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.

The Top 10 Ways to Re-Engage Dead Email Subscribers

Consider these tips in your ongoing to pursuit to win customers' attention over email.

Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All

With a few carefully chosen words, brands can avoid this common error.

Why This Bay Area Bistro Wants to Be Yelp's Worst-Rated Restaurant Ever

In a protest against the site's alleged ratings manipulations, this Italian restaurant's co-owners offered scathing reviewers 25-percent off their checks.

Ignore Video and Miss Out on 69 Percent of Mobile Traffic

In a fast-paced digital world, the visual appeal of the second screen can’t be denied. Marketers, take heed.

3 Ways to Bust Through Your Customer's Stress and Fear

The very act of decision making can trigger some reluctance in a prospective buyer. Learn ways to help a consumer see clearly your product's advantages.

Grow Your Business a Thousandfold in One Year With Content Marketing

Start off sharing your ideas in a blog or as a contributor. Speaking engagements may follow.

3 Affordable Marketing Alternatives for Businesses That No Longer Like Facebook

Small businesses skeptical of paying for costly social media marketing have options both old school and cutting edge.
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