Marketing

News and Articles About Marketing

Think Email Is Dying? Get Real. You Just Need a Better Strategy.
Email

Think Email Is Dying? Get Real. You Just Need a Better Strategy.

New data shows we just might be addicted to email. Marketing professionals should take notice.
Peter Gasca
Managing Your Brand Is an Intangible Investment That Pays Off Big
Branding

Managing Your Brand Is an Intangible Investment That Pays Off Big

The only way to achieve a high level of brand strength is by making brand management a recurring part of your job.
Andrew Cohen
Make a Monthly Content-Marketing Check-In a Must-Do
Content Marketing

Make a Monthly Content-Marketing Check-In a Must-Do

Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't create a clear path for where you're going.
Aaron Agius
2 Cases That Show How Social Media Can Change Your Business Trajectory
Social Media Marketing

2 Cases That Show How Social Media Can Change Your Business Trajectory

Think social media is just an "accessory" to your branding efforts? Think again. Social media can make or break your brand.
Pratik Dholakiya
Are Marketers Overhyping Millennials' Role in the Future Economy?
Millennials

Are Marketers Overhyping Millennials' Role in the Future Economy?

Millennials are a hot marketing topic today, but it's a big mistake to see them as homogeneous. Here's why.
Dan Newman
Ruth's Chris Sends Cease and Desist to Parody Indian Steakhouse Pop-Up
Copyrights

Ruth's Chris Sends Cease and Desist to Parody Indian Steakhouse Pop-Up

Ruth Krishna's Tandoori Steakhouse has been renamed Randy Krishna's for David Chang's satiric one-night pop-up restaurant event.
Kate Taylor
How to Implement a Killer Online-Marketing Strategy for $15 a Week
Online Marketing

How to Implement a Killer Online-Marketing Strategy for $15 a Week

A great approach to online marketing is more of a bargain than you think.
5 Copywriting Hacks Designed to Give Your Business a Boost
Writing

5 Copywriting Hacks Designed to Give Your Business a Boost

These tips make a case for sounding more casual in your copy.
Brandon Turner
3 Ways Social Video Marketing Can Propel Your Brand
Video

3 Ways Social Video Marketing Can Propel Your Brand

This recent trend harnesses the power of emotions to deliver a subtle message to viewers.
Adam Toren
An Introduction to Marketing for New Businesses
Marketing

An Introduction to Marketing for New Businesses

Dollars spent on marketing are an investment, but like any investment, there are good ones and bad ones.
Doug and Polly White
4 Mistakes You're Probably Making With YouTube Advertising
Advertising

4 Mistakes You're Probably Making With YouTube Advertising

There are actually plenty of great traffic- and conversion-generating opportunities to be found on the popular video service. The problem is you.
Eric Siu
The PR Industry Is Dead to Me
Public Relations

The PR Industry Is Dead to Me

You want buzz? You must become the PR machine, create the story, the news and the excitement and then disseminate your story on every vehicle possible to tell the world.
Grant Cardone
The 8 Personality Types of Publicists
Public Relations

The 8 Personality Types of Publicists

From the lifestyle lady to the eager beaver, publicists personalities run the gamut.
Improve Your Website's Conversion Rates With These 6 Design Tips
Websites

Improve Your Website's Conversion Rates With These 6 Design Tips

Naturally, the more conversions your website produces, the more revenue your business is going to produce.
Jonathan Long
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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