Marketing

News and Articles About Marketing

What Does It Take to Get Your Product on QVC?
Inventing

What Does It Take to Get Your Product on QVC?

The head of a company that hooks up inventors with the popular shopping channel dishes on how inventors can show off their products to millions.
Stephen Key
3 Elements That Will Make or Break an Email Marketing Campaign
Email Marketing

3 Elements That Will Make or Break an Email Marketing Campaign

With so much data, so many new channels and so much competition out there, it can be tough to determine which strategies are worth trying out.
Cynthia Price
Cutting Through the Noise: A Guide to Messaging in an Age of Marketing Saturation
Content Marketing

Cutting Through the Noise: A Guide to Messaging in an Age of Marketing Saturation

Five tips to getting your message to penetrate the barriers of people's everyday lives.
4 Ways to Draw People to Your Booth at Your Next Conference
Conferences

4 Ways to Draw People to Your Booth at Your Next Conference

Think: videos, banners and social media hashtags.
David Ciccarelli
Beginner's Guide to Quora: The Most Helpful Uses for Marketers
Quora

Beginner's Guide to Quora: The Most Helpful Uses for Marketers

From content ideas to establishing authority to content creation and so much more, Quora has a lot to offer -- even by spending just a few minutes there each day.
Kevan Lee
When Building Your Company's Digital Presence, 'Build It Where They Are'
Digital Marketing

When Building Your Company's Digital Presence, 'Build It Where They Are'

Instagram, Twitter, LinkedIn: Where do you customers hang out?
Karen Mishra
Unbundled Software and the Golden Age of Marketing
Online Marketing

Unbundled Software and the Golden Age of Marketing

The solutions to marketing dilemmas promised by the all-in-one software of decades past are finally here, but they aren't all-in-one.
Michael Sharkey
5 Ways to Convert Casual Blog Readers Into Social Advocates
Content Marketing

5 Ways to Convert Casual Blog Readers Into Social Advocates

Growing a blog can be frustrating in the beginning. You need others to spread the word for you.
Aaron Agius
5 Proven Ways to Conduct Email Marketing Campaigns
Email Marketing

5 Proven Ways to Conduct Email Marketing Campaigns

There are emails that everyone dreads and others that customers get excited about seeing. What's the difference and how to you get your brand to be the one that builds anticipation?
Matthew Toren
Create Killer Infographics in 9 Steps
Infographics

Create Killer Infographics in 9 Steps

Crafting an infographic involves much more than choosing fonts, colors and graphics. Follow this step-by-step guide to ensure your visuals deliver an unforgettable story and message.
Kristin Piombino
To See Results, Entrepreneurs Must Choose the Right Marketing Metrics
Marketing

To See Results, Entrepreneurs Must Choose the Right Marketing Metrics

For marketing to be effective, businesses need to befriend data and ensure they are measuring the right metrics for their business.
Dan Newman
Become a Superhero to Customers, and Watch Your Brand Soar
Customer Service

Become a Superhero to Customers, and Watch Your Brand Soar

'In every business, even college recruitment, people are looking for someone to rescue them.'
John Brubaker
3 Mega Marketing Lessons From 3 Companies With Strong Brands
Branding

3 Mega Marketing Lessons From 3 Companies With Strong Brands

While on the surface these big mega-brands may seem un-relatable, we really can learn a lot from their work and how they approach both their products and brands.
Jim Joseph
How to Keep It Real in the Digital Age
Branding

How to Keep It Real in the Digital Age

Websites and apps should offer more than a price and a pitch. For small businesses, the simplest way to maintain authenticity is to treat your digital brand like you do your storefront.
Jana Barrett
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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