Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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Igniting Your Audience and Your Brand

Our latest conference in the New York area highlights the challenges of modern branding.

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.

The Overlooked Advertising Opportunity Small Businesses Should Not Miss

Why every entrepreneur should consider launching a YouTube ad campaign.

The Do's and Don'ts of Business Cards

Often times, your business card is your first chance to make an impression. Here's how to make it count.

Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers

Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.

Get Graphic! 8 Affordable Web Tools to Infuse Visuals Into Your Marketing.

Websites need to be engaging visually or risk being ignored but that doesn't require adding a new line item to your budget.

7 Productivity Hacks for a Workplace That Delivers

In a deadline-driven business, get all the cylinders rolling and to sync in harmony from the start.

4 Reasons Why Quality SEO Will Cost You, and Why It's Worth It

Being cheap when it comes to optimizing your website for the web will most likely bite you in the behind.

3 Tips to Reduce Cyber Monday Returns

Returns are synonymous with the holiday season for a variety of reasons, but with effective preparation retailers can avoid unnecessary collateral damage to their bottom line.

14 Amazingly Free Stock Photo Websites

Looking for the perfect image for your next project? Try some of these free online resources.

5 Ways Small Businesses Can Compete With Giants in SEO

Regardless of what industry you’re in, you’ll always have at least one competitor who has been around longer and has tried harder to build a web presence.

Uber's Nonprofit Ride-Sharing Pilot Program in China Shifts Into High Gear

'People’s Uber,' the company's pilot program that connects car owners with passengers, is expanding its presence in China.

Why You Should Ditch Data Visualization for Audio

While data visualization is a great way to show off your data, incorporating audio can also do the trick.

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.

What's the Big Idea? 10 Qualities That Set Big Ideas Apart.

Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.

Public Speaking Tips to Maximize Your Reach and Revenue

Reap the full benefits of your moments in the spotlight. Share the highlights before, during and after.

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won’t make it stop, but developing solid standards may keep it from undermining the publications in which it appears.

Starbucks to Give Away Free Coffee for Next 30 Years in New Holiday Contest

The coffee giant continues to prove itself a master of buzz.

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.

3 Critical B2B Digital Marketing Hacks

These tricks will make you a B2B marketing wizard.

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don’t, you need to be different, but not too different.

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.

Businesses Die in Obscurity. Do All You Can to Gain Attention.

If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?

What's the Best Way to Market Your Charitable Giving?

If your company wants to do some good, look at these examples to maximize your cause-related marketing.
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