Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion

Malaysia Airlines Scraps Ill-Conceived 'Bucket List' Promotion

Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
5 Easy Tweaks You Can Make to Consistently Land New Customers

5 Easy Tweaks You Can Make to Consistently Land New Customers

People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity

How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity

No one knew daring people to dump cold water on each other would go viral, so don't be afraid to try your crazy marketing idea.
A Day in the Life of a Successful Social-Media Strategy

A Day in the Life of a Successful Social-Media Strategy

Success isn’t dependent on some X-factor or trick, but on consistency, connection and a little creativity.
Here's What Happened When Three Families Spent the Night at IKEA

Here's What Happened When Three Families Spent the Night at IKEA

Publicity stunt du jour, part II.
4 Ways to Get Influencers to Spread Your Brand's Message

4 Ways to Get Influencers to Spread Your Brand's Message

Think of it as a way to connect with your audience's audience.
To Keep Buyers From Cheating on You, Always Be Loyal to Them

To Keep Buyers From Cheating on You, Always Be Loyal to Them

Stop thinking 'close the deal' and start thinking 'begin the relationship.'
Here is Why Interactives Are the Next Big Thing in Content Marketing

Here is Why Interactives Are the Next Big Thing in Content Marketing

If infographics blew up because they caught people’s attention where a boring report wouldn't, interactives are blowing up because they catch people’s attention -- and hold it.
The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

The 5 Essentials for a Corporate Brand Employees Live and Customers Buy

When employees believe in the brand, the company prospers.
The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

The Internet Thinks Hershey's New Logo Looks Like Crap -- Literally

The 120-year-old company unveiled a new logo today, much to the amusement (and disgust) of commenters on social media.
To Win More Prospects, Stop Selling and Start Courting

To Win More Prospects, Stop Selling and Start Courting

Treat every potential client as you would someone who you hope will give you a second date.
Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'

Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'

If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
Marketing Automation Can Help Startups Sell Like the Big Brands

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
Why Sales Professionals Will Never Go the Way of the Dinosaur

Why Sales Professionals Will Never Go the Way of the Dinosaur

People want to talk with a person they trust before making the buying decisions that matter most.
What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

What Emmy-Winner 'Breaking Bad' Teaches Us About Brand Management

You do not need to be a meth kingpin to know something about building an empire, but you could definitely learn from one.
Hello Kitty Bombshell: Kitty Is Not a Cat

Hello Kitty Bombshell: Kitty Is Not a Cat

Talk about a pivot. Sanrio received a boatload of publicity yesterday with the revelation that Hello Kitty is not, in fact, a cat.
Advice From 14 Experts for Getting Online Traction for Your Startup

Advice From 14 Experts for Getting Online Traction for Your Startup

Your startup's online presence has huge implications for winning funding and making sales. Listen to those who've learned the hard way.
6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

Keep your audience entertained with a video or photo that they want to see.
This New Tool Could Help Businesses Drive More Sales Through Instagram

This New Tool Could Help Businesses Drive More Sales Through Instagram

Target, Nordstrom and other big-name brands are using Curalate's latest feature to make their Instagram feeds more 'shoppable.'
8 Ways to Influence Users to Download Your Mobile App

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
Demographics Alone Are Not Enough to Position a Brand

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites

The language professional peers understand is often confounding to the audience waiting to listen to your story.
How to Prepare Yourself for the Next Penguin Update

How to Prepare Yourself for the Next Penguin Update

Now is the time to prepare your business and have a system in place to soften the next hit.
The 7 Key Parts of an Effective Direct Mail Sales Piece

The 7 Key Parts of an Effective Direct Mail Sales Piece

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
Sprint Past the Competition With Location-Based Mobile Marketing

Sprint Past the Competition With Location-Based Mobile Marketing

The technology is readily available to woo your customers when they are near but only a minority of businesses are using it.
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