Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

10 Tweaks That Instantly Increase Mobile Conversion Rates
Mobile Marketing

10 Tweaks That Instantly Increase Mobile Conversion Rates

Shoppers are using mobile devices more than desktops. Marketers have to adjust to that smaller screen.
Rocco Baldassarre
Stop Using These Words In Your Emails
Business Circle

Stop Using These Words In Your Emails

Do you know how you sound in email marketing?
5 Questions to Ask About Color in Your Marketing Messages
Color

5 Questions to Ask About Color in Your Marketing Messages

Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.
Kara Alaimo
Want to Attract More Loyal Customers? Focus on This Marketing Strategy.
Marketing

Want to Attract More Loyal Customers? Focus on This Marketing Strategy.

This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
Jason Kulpa
Blast From the Past: Nostalgia Becomes a Marketing Strategy
Nostalgia

Blast From the Past: Nostalgia Becomes a Marketing Strategy

'90s flashbacks target an influential buying group.
Katherine Duncan
The Secret Ingredient for Succeeding at Content Marketing
Business Circle

The Secret Ingredient for Succeeding at Content Marketing

The competition is ferocious in online markets but, if you are methodical, you'll find you have everything needed to win.
Brett Relander
How Bad Marketing Kills Even the Best-Made Apps
Business Circle

How Bad Marketing Kills Even the Best-Made Apps

Very few apps are a financial success. You need to put at least as much effort into selling an app as developing it.
Pratik Dholakiya
5 Secrets to Making Your Startup Go Viral
Business Circle

5 Secrets to Making Your Startup Go Viral

Here's how you can create a viral effect that will help your product spread via your customers' networks.
How Affiliate Marketing Can Work for Entrepreneurs
Affiliate Marketing

How Affiliate Marketing Can Work for Entrepreneurs

The symbotic relationship works on stipends but is best fueled by transparency.
Jesse Torres
Delivered by
Make a New Year's Resolution to Humanize Your Marketing for 2015
Online Marketing

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.
Eric Samson
5 Tips to Get Active on Twitter and Reach Your Brand's Audience
Twitter

5 Tips to Get Active on Twitter and Reach Your Brand's Audience

Twitter is an insanely popular micro-blogging platform with an incredible reach of people you may want to know.
Deborah Mitchell
7 Must-Do Tips for Startups to Generate Good PR
Public Relations

7 Must-Do Tips for Startups to Generate Good PR

Find your dream news outlet and craft a pitch that is free of BS.
Jonathan Long
Delivered by
Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.
Apple

Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.
Kim Lachance Shandrow
40 Incorrectly Used Words That Can Make You Look Dumb
Communication strategies

40 Incorrectly Used Words That Can Make You Look Dumb

Just like one misspelled word can get your resume tossed onto the 'nope' pile, one incorrectly used word can negatively impact your entire message.
Jeff Haden