Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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Today's Most Read

News and Articles About Marketing

12 Great Resources for Diving Into Consumer Psychology
Psychology

12 Great Resources for Diving Into Consumer Psychology

Check out these books, talks and courses, some of which are free, to really understand what makes your customers tick.
Eric Siu
How a Quirky NYC Boutique Wooed Target's CEO
Collaborating

How a Quirky NYC Boutique Wooed Target's CEO

Rachel Shechtman's STORY is a radical reimagining of retail, and giants are taking note.
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
Digital Marketing

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Brett Relander
Entrepreneurs, Ready to Capitalize on Small Business Saturday?
Entrepreneurs

Entrepreneurs, Ready to Capitalize on Small Business Saturday?

Here are four strategies to help owners prepare for this special shopping day.
Jeffrey Hayzlett
Delivered by
4 Ways to Tweak Your Marketing Message for Enterprise Clients
Marketing Strategies

4 Ways to Tweak Your Marketing Message for Enterprise Clients

Tailor your communications to larger companies to land these career-defining deals.
Allison Engel
Delivered by
6 Ways to Increase the Success of Your Holiday-Email-Marketing Campaign
Email Marketing

6 Ways to Increase the Success of Your Holiday-Email-Marketing Campaign

Businesses should consider the following tips for what it can and should do to improve the odds of its holiday emails being opened and clicked on.
Why Every Entrepreneur Should Focus on Local SEO
SEO

Why Every Entrepreneur Should Focus on Local SEO

Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.
Jayson DeMers
4 Steps to Ensuring Customer Experience Comes First
Customers

4 Steps to Ensuring Customer Experience Comes First

Fashion the touch points and interactions so critical for captivating today's empowered consumers.
Jesse Torres
Delivered by
3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy
Marketing

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy

Organic reach has plummeted. You need to think of social media as just one facet of a diverse marketing plan.
Kimanzi Constable
Good Companies Make You Think. Great Companies Make You Feel.
Advertising

Good Companies Make You Think. Great Companies Make You Feel.

Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
Catherine Clifford
Content Marketing Strategies You Can Steal
Content marketing

Content Marketing Strategies You Can Steal

The best in the biz give their tips on how to be a best-in-class content marketer.
Ann Handley
Leverage Emotion to Design a Product They Can't Live Without
Innovation

Leverage Emotion to Design a Product They Can't Live Without

Every addicting product or service shares certain essential qualities. Here's author Nir Eyal's primer on why maximizing habit-forming triggers is so important.
Carly Okyle
For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales
Marketing

For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales

Service-based businesses tend to struggle with promotions during the holiday season. Instead of letting this busy time of year pass you by, focusing on these tips to boost your sales.
Kelsey Humphreys
32 Alternatives to 'A Lot'
Writing

32 Alternatives to 'A Lot'

Do you find yourself using the term 'a lot' with regularity? Break the habit with these more-specific synonyms.