Building a Business
Their Restaurant Sign Is So Famous It Has 1 Million Followers. Here’s How They Turned a Viral Hit Into a Business.
What started as a roadside gimmick has turned into something much bigger.
Marketing | Page 2
Marketing
PR Isn’t Dead. It Just Needs to Speak AI.
I've spent years helping brands get press and learned that the win isn't the headline, it's what you do with it. Here's how to make your brand findable forever in the age of AI.
Thought Leaders
Before You Market Externally, Win Over Your Own Team
Public relations is thought of as an outward-facing industry. But when you look inward first — at the amazing resource you have right there on your payroll — you'll find a powerful PR channel that can promote your business better than anything else.
Marketing
How to Build a Media List Like a Publicist (Without Paying One)
Want to get featured in top media outlets? It starts with building the right journalist list — focused, relevant and relationship-driven.
Marketing
Why Marketing Savvy is the Important Attribute of Successful Entrepreneurs
For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.
By Kirk Stange
Entrepreneurs
Trader Joe’s, Starbucks and More ‘Take Advantage’ of the Pumpkin Spice Craze — Here’s How Much It Costs You
The spice blend born in 1934 comes for American wallets every fall.
By Amanda Breen
Marketing
Generative AI Is Revolutionizing SEO. Here’s How Marketers Can Keep Up.
The SEO industry stands at the threshold of being transformed as generative AI redefines how humans search, how platforms deliver results and how brands get discovered online.
By Al Sefati
Marketing
Stop Worrying About AI Taking Your Marketing Job — and Start Doing This Instead
AI isn't here to steal your marketing job. It's here to expose lazy marketing and reward real strategy.
By Fahim Ludin
Building a Business
This Simple Strategy Got ChatGPT to Recommend My Business to People
ChatGPT mentions aren't luck. Just like SEO rankings, they're earned. Here are four practical ways to increase your chances of being named in AI responses.
By Neil Patel
Business Branding
6 Reasons You Should Google Yourself — and How It Could Save Your Brand
Your online presence is the first impression you make on employers, clients or even new friends. Inaccuracies or even malicious impersonations can tarnish the brand you've worked so hard to build.
By Tonia Ryan
Marketing
Your SEO Strategy Is Dying — Do This Now or Get Buried in AI Results
As AI reshapes how people search, a surprising shift is changing what it takes to stay visible online.
Marketing
Freelancers, Stop Chasing Clients — Here’s How to Get Them to Come to You
Discover how to make marketing effective and manageable as a busy freelance service provider.
By Laura Briggs
Building a Business
If You Want Real Leads From LinkedIn, Stop Being Pushy — Here’s What Actually Works Instead
LinkedIn works when you treat it like a conversation, not a pitch deck. If you're still approaching it like it's just another lead gen platform, you're missing the point—and missing the people.
Building a Business
3 Tips to Boost Business Revenue During Local Events
Local events bring more than just excitement. They bring increased foot traffic and consumer activity that boosts local economies and the surrounding businesses.
Marketing
The Content Strategy Shift That’s Changing How Brands Connect With Audiences
User-generated content is just the start. Here's why blending it with employee-generated content and creator-generated content brings the best results.
By Hope Horner
Marketing
How Food and Beverage Startups Can Leverage AR Packaging to Boost Sales
Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth referrals.
By Anna Belova
Building a Business
If You Want Your Brand to Be Discovered, You Have to Harness AI — Here’s How
AI is redefining search. Without a strong, reputable third-party digital footprint, your brand risks disappearing in today's competitive online landscape.
Marketing
Founders Must Harness Their Inner Marketer to Succeed — and AI Can Help
You don't need to be a marketer to market well. But you do need to be curious, listen closely and use the tools available to you.
By Aytekin Tank
Building a Business
He Left His Cubicle to Start a Business With ‘No Plan B.’ Now He Has 10 Restaurants.
Joe Fontana discusses his leap from cubicle to hot chicken and the rise of Fry the Coop across Chicago.
Building a Business
Stop Chasing Every AI Tool Available — Focus on These 3 to Grow Faster, Smarter and Without Burnout
AI won't build your brand for you — but with the right tools and focus, it can help you scale faster, work smarter and free up time for what really matters.
Building a Business
Loyalty Is the New Brand Currency — Why Storytelling Beats Out Advertisements
Authentic storytelling builds stronger loyalty than even the most polished ad campaigns.
Marketing
Use These 5 Drivers to Make People Actually Care About Your Brand
Traditional marketing is failing — here's how five proven drivers can help you break through the noise, earn real attention and build lasting brand impact.
By Andrew Reid
Business Branding
A Reputation Crisis Can Hit Anytime — and Cost You Everything. Here’s How to Prepare.
For entrepreneurs, public relations crises can hit at any time. Here's how to batten down the hatches, prepare for the worst and navigate your business to calmer waters.
Marketing
People Are Looking to Spend Less Time Online — Here’s How to Reach Your Audience Anyway
Digital detoxing, the great lock-in — getting offline is going mainstream. I built a $100 million business on tangible marketing, so here's how to reach prospects anywhere.
By Joy Gendusa
Thought Leaders
Your Brand Needs to Be Easily Recognizable — Here’s Why
Standing out should be part of your business strategy.
Side Hustle
Couple’s Side Hustle Surpassed $1,000 a Day Fast — With ChatGPT’s Help
Michelle and Brian Platt's product is "absolutely nothing like grandma used to make."
By Amanda Breen
Online Presence
What It Really Takes to Stand Out on Social Media as a Business Today
Here's what businesses can do to cut through the noise and thrive on social media right now.