Marketing may be influencing more decisions than ever before, while many of the tools we have traditionally used to measure that influence are becoming less reliable. The way people make decisions has changed. How we measure the influence of marketing needs to change with it.
Are most of your product features going unused? Learn how to spot feature bloat, eliminate dead weight and focus on the features that truly drive customer satisfaction and growth.
Your pipeline looks healthy. Your dashboard says marketing is winning. But revenue is still stuck. The hidden leak isn't a lack of demand — it's the gap between sales and marketing.