Marketing

5 Tips for Getting Your Analytics Game on Point
Data Analysis

5 Tips for Getting Your Analytics Game on Point

Data analytics and insights mean nothing unless you have the organization to support the decision making for change and improvement.
5 Steps to Take to Start Your Small Business Blog Today
Blogging

5 Steps to Take to Start Your Small Business Blog Today

The first step: Get to know WordPress, up close and personal.
Kim Garst
Amazon's 'Prime Day' Is Looking Like a Win for WalMart
Amazon

Amazon's 'Prime Day' Is Looking Like a Win for WalMart

Amazon's promise of a discount bonanza disappointed Prime members and served to showcase WalMart's discounting dominance.
Mark Harrington
Why Modern SEO Requires Almost No Technical Expertise
SEO

Why Modern SEO Requires Almost No Technical Expertise

There are five keys to scoring that ever-coveted spot at the top of Google search results.
Jayson DeMers
3 Ways to Make Captivating Videos
Video Tips

3 Ways to Make Captivating Videos

Brand managers are turning to video to gain audiences' attention, but you'll have to create something more interesting than average corporate fare to capture eyeballs.
3 Strategies to Turn Your Business Into a Destination
Customer Experience

3 Strategies to Turn Your Business Into a Destination

Lessons from a small island in Canada you probably never heard that hosts a huge country music event starring big acts.
John Brubaker
6 Ways to Bootstrap the PR Your Startup Needs But Can't Afford
Public Relations

6 Ways to Bootstrap the PR Your Startup Needs But Can't Afford

No matter how great your idea, it's going nowhere until people have heard about.
Elliot Tomaeno
Technology That Lets Sales Pros Peer Into What Prospects Want
Boosting Sales

Technology That Lets Sales Pros Peer Into What Prospects Want

Sales acceleration tools are almost uncanny in what they reveal about a customer's thinking.
Larry Alton
8 Ways That Blogging Will Kickstart Your Startup
Blogging

8 Ways That Blogging Will Kickstart Your Startup

In this age of relationships, you are a very important element of your new brand, and it's never too early to start marketing the value of your expertise, insights and ideas.
Martin Zwilling
This One Tip Will Help People Pay Attention to Your Webinar
Ask the Expert

This One Tip Will Help People Pay Attention to Your Webinar

When it comes to putting together content for a webinar, here is a piece of advice that should guide your thinking.
Jim Joseph
Is Amazon's Prime Day Sale Shaping Up to Be a Dud?
Amazon

Is Amazon's Prime Day Sale Shaping Up to Be a Dud?

Customers took to Twitter to voice their disappointment with the slow-loading website featuring deals they didn't think measured up to the Black Friday-busting hype.
13 Tips for Creating and Pitching Contributed Content
Blogging Tips

13 Tips for Creating and Pitching Contributed Content

Looking to contribute some content to a blog or website, perhaps to promote your brand? These tips will help get you into editors' good graces.
4 Alternative Metrics to Evaluate Your PR Campaign's Success
Public Relations

4 Alternative Metrics to Evaluate Your PR Campaign's Success

We've moved oh so far since the days of limited information about PR placements.
Mel Carson
Free Options to Popular Paid Marketing Services and Tools
Tools

Free Options to Popular Paid Marketing Services and Tools

Call it the $0 marketing stack.
Kevan Lee
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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