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Marketing

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Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

The 120 Most Trusted Brands

The 120 Most Trusted Brands

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We surveyed more than 5,000 Entrepreneur readers to learn the companies that elicit their greatest loyalty and trust. Here are the results.
March 25, 2014 in Marketing
Your Sneak Peak at the Future of Infographic Marketing

Your Sneak Peak at the Future of Infographic Marketing

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Social media and large media outlets aid the genre's wild popularity. Here's what to expect going forward.
March 24, 2014 in Marketing
What Day of The Week Will Your Company Be Mentioned Most? (Infographic)

What Day of The Week Will Your Company Be Mentioned Most? (Infographic)

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A company analyzed one billion online company references to answer some of your burning questions.
March 24, 2014 in Marketing
Pinterest Ads Are Coming and They're Going to Be Expensive

Pinterest Ads Are Coming and They're Going to Be Expensive

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The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
March 21, 2014 in Marketing
The Underrated Marketing Machine Entrepreneurs Should Be Using

The Underrated Marketing Machine Entrepreneurs Should Be Using

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Think Facebook is your only option for spreading brand awareness? Think again.
March 21, 2014 in Marketing
What Does the Color of Your Logo Say About Your Business? (Infographic)

What Does the Color of Your Logo Say About Your Business? (Infographic)

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Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
March 21, 2014 in Marketing
7 Power Tools of Persuasion

7 Power Tools of Persuasion

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Don't undermine your presentation with qualifiers that undercut the message. Give your breakthrough ideas the striking presentation they deserve.
March 21, 2014 in Marketing
5 Ways Social-Media Marketers Get Their Message Heard

5 Ways Social-Media Marketers Get Their Message Heard

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While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
March 21, 2014 in Marketing
E*Trade Ditches Its Famous Talking Baby

E*Trade Ditches Its Famous Talking Baby

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After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
March 21, 2014 in Marketing
7 Tips for Writing a Killer Press Release

7 Tips for Writing a Killer Press Release

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A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
March 21, 2014 in Marketing
Put the Right Foot Forward When You Step Online

Put the Right Foot Forward When You Step Online

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Do a little research before you hire someone to design a website for your new business. Be selective with social media.
March 20, 2014 in Marketing
Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks

Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks

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In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
March 20, 2014 in Marketing
How This Startup's Focus on Personal Touch Helped it Thrive

How This Startup's Focus on Personal Touch Helped it Thrive

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Online personal style service Stitch Fix builds loyalty by really knowing its customers.
March 19, 2014 in Marketing
Good Content Marketing Starts With Knowing Your Customers

Good Content Marketing Starts With Knowing Your Customers

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Small businesses should get to know their clientele when crafting their strategy.
March 19, 2014 in Marketing
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

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Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
March 19, 2014 in Marketing
How to Say 'I'm the Best' Without Actually Saying It

How to Say 'I'm the Best' Without Actually Saying It

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If you're not promoting yourself, you may be losing out on opportunities.
March 19, 2014 in Marketing
Using the Right Lingo to Talk to Designers About Your Brand

Using the Right Lingo to Talk to Designers About Your Brand

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When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
March 19, 2014 in Marketing
Video: Why You Don't Need the Biggest Budget to WinPlay Video

Why You Don't Need the Biggest Budget to Win (Video)

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Be more compelling and soon you'll break through all the noise.
March 19, 2014 in Marketing
5 Ways to Harness Hashtags to Drive Business Value

5 Ways to Harness Hashtags to Drive Business Value

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Give social media a second life that's tied in to your company's marketing message or campaign.
March 18, 2014 in Marketing
Why You Should Be on Google+

Why You Should Be on Google+

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Small businesses can gain from tapping the social media platform of the search engine giant.
March 18, 2014 in Marketing
On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'

On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'

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What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
March 18, 2014 in Marketing
The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

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With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
March 18, 2014 in Marketing
Iconic Images: Tell Us Your Favorite Company Logos

Iconic Images: Tell Us Your Favorite Company Logos

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The search for the Leading Logos of 2014 is on. Send us your favorites.
March 18, 2014 in Marketing
Brand Like Your Company Really Matters

Brand Like Your Company Really Matters

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In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
March 17, 2014 in Marketing
Creating Brand Love Through Your Email Newsletter

Creating Brand Love Through Your Email Newsletter

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Provide value to your business contacts and develop a loyal following with these eight steps.
March 17, 2014 in Marketing
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