Marketing

3 Tips for Tapping Into the Power of Blogs
Bloggers

3 Tips for Tapping Into the Power of Blogs

How you can pitch or partner your way to success with bloggers.
You Can Run a Great TV Campaign Without TV
Video Tips

You Can Run a Great TV Campaign Without TV

While marketers are projected to spend about $79 billion on TV advertising this year, some might be missing the big picture.
James G. Brooks
7 WordPress Plugins That Will Quickly Help Your Site Get More Traffic
Wordpress

7 WordPress Plugins That Will Quickly Help Your Site Get More Traffic

There are some incredible tools that can help you optimize, audit and promote your site to help you increase your traffic.
Matthew Toren
The 5 Magic Elements That Boost Email Marketing ROI Into the Stratosphere
Email Marketing

The 5 Magic Elements That Boost Email Marketing ROI Into the Stratosphere

Email seems so old school, but when you get the essentials right it sizzles.
Eric Samson
The After-Posting Checklist: 7 Ways to Get the Most Out of Your Blog Content
Content Marketing

The After-Posting Checklist: 7 Ways to Get the Most Out of Your Blog Content

Everything you've done up to this point has been preparation. The real work begins once your post goes live.
Aaron Agius
4 Steps to Attract Customer Photos for Your Brand's Social Campaigns
Online Marketing

4 Steps to Attract Customer Photos for Your Brand's Social Campaigns

Why market your brand yourself when social media users can do it so much better?
Kyle Wong
5 Marketing Lessons From UFC Legend Conor McGregor
Marketing

5 Marketing Lessons From UFC Legend Conor McGregor

To UFC fans, Conor McGregor is a recognizable name synonymous with fighting success but he also happens to be a very savvy businessman.
Brian Horn
5 Things Business Leaders Can Learn From Bloggers
Blogging

5 Things Business Leaders Can Learn From Bloggers

From brand building to a constant feedback loop, bloggers can teach executives and entrepreneurs a lot about growing a brand.
Charlotte Nichols
Test and Validate Your Business From Both a Product and Brand Perspective
Branding

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?
Jim Joseph
The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences
Marketing Ideas

The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences

Choosing the right message often requires you to target two or more audiences with very different interests.
Carol Roth
The No. 1 Marketing Strategy Businesses Need to Be Using
Ask the Expert

The No. 1 Marketing Strategy Businesses Need to Be Using

Really good marketing begins and ends with your customer.
Jim Joseph
How Subway Can Recover From the Jared Controversy (VIDEO)
Brand Reputation

How Subway Can Recover From the Jared Controversy (VIDEO)

The fast-food chain announced that the two parties decided to suspend their relationship.
Michelle Castillo
Accelerate Your Content Marketing Campaign With the Right Partner
Partnerships

Accelerate Your Content Marketing Campaign With the Right Partner

A shrewd partnership is often the fastest way to build an audience large enough to sustain your business.
Brett Relander
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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