Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Cracker Jack Seeks Relaunch on Social Media

Cracker Jack Seeks Relaunch on Social Media

The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
Build Your Personal Brand on Social Media, Moment by Moment

Build Your Personal Brand on Social Media, Moment by Moment

Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
How to Make Predictive Analytics Work for Your Business

How to Make Predictive Analytics Work for Your Business

If used right, predictive analytics can take the guesswork out of understanding your customers so you can maximize sales opportunities.
10 Public Speaking Habits to Avoid at All Costs

10 Public Speaking Habits to Avoid at All Costs

What you can do to steer clear of these public-speaking no-nos.
5 Tips on Developing a Successful Inbound-Marketing Strategy

5 Tips on Developing a Successful Inbound-Marketing Strategy

No time? No problem. Here are a few inbound-marketing techniques that can help spread the word quickly.
Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Just because one color works for some companies doesn't mean it will work for yours.
The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

Humans are hardwired to want things -- now. Here’s how you can introduce strategy into your marketing that will create incredible appeal.
The Secret to Recovering From a Negative Customer Review

The Secret to Recovering From a Negative Customer Review

It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.
The 4 Types of Competitors That Brands Must Battle

The 4 Types of Competitors That Brands Must Battle

When executives say their brands don’t have any competitors to worry about, they’re likely only thinking of direct competitors. There are other kinds.
The 3 Critical Elements to Selling Online Like a Pro

The 3 Critical Elements to Selling Online Like a Pro

There are three steps to selling anything. In this video, sales expert Perry Marshall explains.
See The Hidden Meanings Inside 17 Tech Company Logos

See The Hidden Meanings Inside 17 Tech Company Logos

These highly recognizable logos have hidden, subtle, or otherwise clever messages that you probably never realized.
Naming Your Business? Read this First.

Naming Your Business? Read this First.

Don't worry about being hip. Worry about being memorable.
3 Things You Might be Doing Wrong if Your Tech Conference Flopped

3 Things You Might be Doing Wrong if Your Tech Conference Flopped

Your company tech conference will be an invaluable marketing opportunity blown if selling is all you plan to do.
One Way to Turn Customers Into Raving Fans: Be Controversial

One Way to Turn Customers Into Raving Fans: Be Controversial

It's more powerful to be polarizing than it is to be neutral.
5 Tips to Creating a Successful Content-Marketing Campaign

5 Tips to Creating a Successful Content-Marketing Campaign

Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers’ needs
5 Ways Creativity Leads to Productivity

5 Ways Creativity Leads to Productivity

If the workplace environment is developed and nurtured in a certain way, the two can peacefully co-exist.
Leveraging Big Data to Boost Click-Through Rates

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
Grow Your Business by Using Push Notifications Effectively

Grow Your Business by Using Push Notifications Effectively

These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.
6 Tricks to Get More Eyeballs on Your Videos

6 Tricks to Get More Eyeballs on Your Videos

Companies can create the greatest videos but if no one sees it, it doesn't matter. Here are six ways to increase traffic to your videos.
Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.
Finding Customers Fast and the 80/20 Rule of Sales

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
8 Tips for Marketing Success on a Self-Funded Budget

8 Tips for Marketing Success on a Self-Funded Budget

Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
The Quality of Your Life Depends on Who's In Your 'Room'

The Quality of Your Life Depends on Who's In Your 'Room'

Ask yourself, if you had to spend eternity with everyone you accepted, whom would you choose?
5 Secrets to Creating an Impactful Brand

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
21 Ways to Make Your Boring Trade Blog Interesting

21 Ways to Make Your Boring Trade Blog Interesting

When it comes to content marketing, this is your definitive guide to creating content that will engage your readers and endear them to your brand.
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