Marketing

News and Articles About Marketing

6 Tried-and-True Email Marketing Tactics

The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.

7 Big Changes in the PR Landscape Every Business Should Know About

Big data, social media and self-publishing has changed the game forever, but what do you really need to know?

Do You Care About the iPhone 6's Environmental Impact?

If you're in the green space, you have to remember that people don't buy sustainability, they buy good products.
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To Unlock Sales, Understand How Visitors Use Your Website

These simple approaches can help you better understand which online tactics are working – and which ones you should change.

5 Easy Ways to Become a Better Public Speaker -- Fast

With some tips and some practice, you can leave a lasting impression that you will want people to remember.

7 Tips for Making a Success of That Crucial First Meeting With a Prospect

You put in a lot of work just to be invited to give a presentation. Don't blow your opportunity with little mistakes.

6 Ways to Whip Your Business Into Shape Before the Holidays (Infographic)

Before the deluge of activity, strategize about carriers and packaging. Then help your customers prepare for the rush season, too.

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.
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No Team, No Problem: Content Marketing Solutions for Small Staffs

These simple tips can help you customize your content marketing strategy for your team’s size and resources.

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.

5 Tips to Rehab Your Pitch

Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that’s needed for the PR approach.

A World of Customers Is Waiting to Read Your Website in Their Language

Most web users are not native English speakers. Unsurprisingly, they are reluctant to purchase from sites written in a language they don't speak.

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.

The Secret Weapons Every Marketer Needs

A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
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5 Twitter Tricks to Boost Engagement

These simple strategies can help you increase engagement with your customers.

Where to Find Free Photos and Never Again Pay for a Website Image

Blogging is not universally lucrative but sprucing up your posts with dazzling images can be done without harm to the bottom line.

The Key to Converting Online Sales Leads: Speed

Sales are the lifeblood of any business. When you get a lead, act fast to convert him or her into a paying customer.

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.

How to Write Better Emails (Infographic)

Pay attention to keywords in subject lines, keep emails to 150 words or less, and other top tips on how to master your email life.

Taco Bell's Social Sauce: Less Sales, Mas Fun

A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.

The 7 Essential Steps to Monitoring Your Online Reputation

A simple step-by-step guide to staying on top of what’s said about you and your company online.

Spreading the News? Avoid Paying the Dues.

Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
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