Marketing

News and Articles About Marketing

Don't Waste Money on These 4 Types of Marketing
Marketing

Don't Waste Money on These 4 Types of Marketing

You would think that scoring a cameo or placing your product on the news would move the needle. You'd be wrong.
Adam Callinan
5 Smart Offline Marketing Strategies
Marketing Strategies

5 Smart Offline Marketing Strategies

Internet marketing is a vital part of today's marketing strategies, but it's not the only part.
10 Winning Tactics for Marketing Online to Other Businesses
B2b Sales

10 Winning Tactics for Marketing Online to Other Businesses

B2B is its own marketing genre but there are many avenues online for getting a dialogue started with the people you need to reach.
Rocco Baldassarre
4 Lessons That Nonprofits Can Teach Entrepreneurs
Nonprofit Marketing

4 Lessons That Nonprofits Can Teach Entrepreneurs

Paid attention lately to what United Way and the American Heart Association are up to? Maybe you should.
17 Safe Places to Build Links for SEO
SEO

17 Safe Places to Build Links for SEO

Building bad links can earn you a penalty and set you back weeks or months. Try these sources.
Jayson DeMers
Add These 12 Content Marketing Tools to Your Startup's Arsenal
Content Marketing

Add These 12 Content Marketing Tools to Your Startup's Arsenal

The challenge isn't understanding why you should invest in content marketing, but how. These programs will help.
Aaron Agius
The Strongest Connections Come From Telling Your Story
NFL Players Inc.

The Strongest Connections Come From Telling Your Story

Your brand has a story to tell and an audience of customers waiting to hear it.
Israel Idonije
4 Ideas for Repurposing Your Brand's Content
Content Marketing

4 Ideas for Repurposing Your Brand's Content

Make the time you spend creating stories, presentations and videos worth it by finding new ways to share with online audiences.
Catriona Pollard
5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget
Digital Marketing

5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget

When it comes time to discuss the company investment in marketing, make sure you know what efforts are driving sales and which aren't worth the money.
Doug Camplejohn
Operating on a Shoestring? 20 Inexpensive Ways to Market Your Business.
Online Marketing

Operating on a Shoestring? 20 Inexpensive Ways to Market Your Business.

The web is full of free services you should make it your business to know about.
Kim Garst
People Don't Want Something Truly New, They Want the Familiar Done Differently.
Psychology

People Don't Want Something Truly New, They Want the Familiar Done Differently.

If your new product or service isn't gaining traction, ask yourself, 'What's my California Roll?'
Nir Eyal
How to Mobilize Your Employees' Connections
Networking

How to Mobilize Your Employees' Connections

Turn the world into your Rolodex, the way Google, Deloitte and LinkedIn do.
Falon Fatemi
Set Your Prices So It's a Win, Win, Win
Pricing

Set Your Prices So It's a Win, Win, Win

Not only should you charge based on the product sold, but also on what your brand represents to customers.
Jim Joseph
Marketing Has a Marketing Problem
Marketing

Marketing Has a Marketing Problem

Five things marketers and execs need to know to win the battle for customer attention.
Michael Brenner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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