Marketing

5 Blog Topics You Need to Stop Writing About
Blogging

5 Blog Topics You Need to Stop Writing About

There are a few topics that online readers have seen time and time again-and at this point, they're just becoming noise.
Kaleigh Moore
How Startups Can Take Advantage of Netflix's Early-Release Strategy
Public Relations

How Startups Can Take Advantage of Netflix's Early-Release Strategy

In the public-relations game, the brand that comes out first often makes the biggest splash.
Elliot Tomaeno
Innovative Trends for Upping Mobile-Customer Engagement
Mobile Marketing

Innovative Trends for Upping Mobile-Customer Engagement

Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
Brett Relander
3 Ways to Expand Your Content's Reach
Content Strategy

3 Ways to Expand Your Content's Reach

Here are three tips to optimize your online PR content for greater reach, readership and results.
Stop Making These 5 Idiotic Media-Outreach Mistakes
Public Relations

Stop Making These 5 Idiotic Media-Outreach Mistakes

Getting the press to cover your business is great, but pestering journalists is not an effective strategy.
Jonathan Long
KFC Doubles Down on a Dumb Ad Campaign
Advertising

KFC Doubles Down on a Dumb Ad Campaign

KFC believes that a negative response equates to a good response. No wonder the chain is struggling.
Ray Hennessey
Eliminate These 5 Words From Your PR Messaging
Public Relations

Eliminate These 5 Words From Your PR Messaging

When crafting that message, understanding what not to say is every bit as important as what you do say.
Gap Is Doing Everything It Can to Become Cool Again
Gap

Gap Is Doing Everything It Can to Become Cool Again

With consumers embracing cheaper fast-fashion alternatives like H&M and Zara, the retailer has found itself in need of a makeover.
From Subway's Jared to Bill Cosby: How Do You Make Hiring a Spokesperson Worth the Risk?
Marketing

From Subway's Jared to Bill Cosby: How Do You Make Hiring a Spokesperson Worth the Risk?

In an era when scandals spread like wildfire, company spokespeople can go from the face of your company to a major liability.
Kate Taylor
The 7 Tenets of Branding
Branding

The 7 Tenets of Branding

These fundamental principles of design and strategy will help your business stand the test of time.
5 Marketing Lessons Learned Watching Donald Trump Run for President
Marketing

5 Marketing Lessons Learned Watching Donald Trump Run for President

Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.
Gregg Schwartz
5 Ways to Stop Embarrassing Yourself on LinkedIn
Linkedin

5 Ways to Stop Embarrassing Yourself on LinkedIn

Sure, you love your good ole' boy photos. Just don't post them when you're trying to look professional.
Bob Glazer
Smart Startups Learn How to Create and Manage Hype
Marketing

Smart Startups Learn How to Create and Manage Hype

What most entrepreneurs fail to appreciate is that even the most basic marketing takes time, money and creativity.
Martin Zwilling
10 Smart Ways to Earn or Build Backlinks to Your Website
SEO

10 Smart Ways to Earn or Build Backlinks to Your Website

Ever heard of the "broken-link building method"? We hadn't, either. But it sure sounds useful.
Felix Tarcomnicu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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