Marketing

Selling Your Product to a Big Chain in 5 Painstaking Steps
Retail

Selling Your Product to a Big Chain in 5 Painstaking Steps

There are miles of shelf space in a big-box store. Getting a few feet of it for your product is an ordeal worth enduring.
Zeynep Ilgaz
7 Essentials for an Elevator Pitch That Gets People to Listen
Elevator pitch

7 Essentials for an Elevator Pitch That Gets People to Listen

Brevity is the soul of wit and about all the typical attention span will tolerate.
Jacqueline Whitmore
3 Simple Tips to Boost Your SEO on YouTube
YouTube

3 Simple Tips to Boost Your SEO on YouTube

You need to have a presence on the second largest search engine. Here are a few pointers to get you started.
Samuel Edwards
How to Overcome 6 Obstacles Facing Every Online Marketer
Online Marketing

How to Overcome 6 Obstacles Facing Every Online Marketer

The Internet offers a vastly bigger marketing opportunity than ever existed. You're not the only one who finds it overwhelming sometimes.
Firas Kittaneh
10 Inbound-Marketing Hacks Your B2B Company Should Be Using
Online Marketing

10 Inbound-Marketing Hacks Your B2B Company Should Be Using

Given the time investment required for successful content marketing, any time saved in the process is beneficial for your company.
Aaron Agius
8 Great Ways to Get More Subscribers for Your Email List
Email Marketing

8 Great Ways to Get More Subscribers for Your Email List

A lot of registrations can lead to big sales -- but it can be tough to build from scratch.
Matthew Toren
How Much Should Your Content Marketing Really Cost?
Content Marketing

How Much Should Your Content Marketing Really Cost?

Here is how to identify the content needs of your business and about the pros, cons and costs associated with multiple content-marketing solutions to better inform your budgeting decisions.
Jacob Warwick
Here's How to Make Sure Your Company Is Ready for Online Marketing
Ask the Expert

Here's How to Make Sure Your Company Is Ready for Online Marketing

While social media and marketing can definitely help boost a brand's online presence, there are a few other things companies should do before investing resources to these areas.
Matt Williams
4 Strategies That Must Be Part of Your Marketing to Customers
Online Marketing

4 Strategies That Must Be Part of Your Marketing to Customers

If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.
Martin Zwilling
5 Blog Topics You Need to Stop Writing About
Blogging

5 Blog Topics You Need to Stop Writing About

There are a few topics that online readers have seen time and time again-and at this point, they're just becoming noise.
Kaleigh Moore
How Startups Can Take Advantage of Netflix's Early-Release Strategy
Public Relations

How Startups Can Take Advantage of Netflix's Early-Release Strategy

In the public-relations game, the brand that comes out first often makes the biggest splash.
Elliot Tomaeno
Innovative Trends for Upping Mobile-Customer Engagement
Mobile Marketing

Innovative Trends for Upping Mobile-Customer Engagement

Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
Brett Relander
3 Ways to Expand Your Content's Reach
Content Strategy

3 Ways to Expand Your Content's Reach

Here are three tips to optimize your online PR content for greater reach, readership and results.
Stop Making These 5 Idiotic Media-Outreach Mistakes
Public Relations

Stop Making These 5 Idiotic Media-Outreach Mistakes

Getting the press to cover your business is great, but pestering journalists is not an effective strategy.
Jonathan Long
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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