Marketing

5 Excuses Entrepreneurs Make to Not Do PR
Public Relations

5 Excuses Entrepreneurs Make to Not Do PR

'I don't have a story yet' is no excuse because everyone has a story.
Janet Murray
4 Must-Haves for Headlines That Hook Readers
Control What You Can

4 Must-Haves for Headlines That Hook Readers

Without the right words, your blog posts, flyers and ads may go unnoticed.
Ann Handley
5 Reasons Entrepreneurs Must Be Salespeople More Than Visionaries
Sales Strategies

5 Reasons Entrepreneurs Must Be Salespeople More Than Visionaries

Great ideas are essential, of course. But even amazing ideas can flounder if they aren't sold effectively.
Jayson DeMers
A Step-by-Step Guide to Writing a Content Marketing Strategy
Content Marketing

A Step-by-Step Guide to Writing a Content Marketing Strategy

We've scoured the Internet for content marketing strategy templates, tried a fe, and put together an approach to building your own content marketing plan
Jeffrey Kranz
The 5 Elements of Storytelling Every Entrepreneur Needs to Know
Storytelling

The 5 Elements of Storytelling Every Entrepreneur Needs to Know

Being able to clearly and concisely share your brand will engage clients and customers in a new way.
Matthew Toren
Take Advantage of These 6 Hidden Gems to Instantly Hijack More Leads
Online Marketing

Take Advantage of These 6 Hidden Gems to Instantly Hijack More Leads

What your business needs are clear sources that will generate more leads in activities you already engage in.
Sam Oh
7 Online Marketing Tools That Are Totally Worth the Investment
Online Marketing

7 Online Marketing Tools That Are Totally Worth the Investment

Consider this list your online marketing-tool cheat sheet.
Neil Patel
Some McDonald's Mozzarella Sticks Are Missing a Key Ingredient
Franchises

Some McDonald's Mozzarella Sticks Are Missing a Key Ingredient

Served without cheese, customers aren't 'McLovin it.
Lindsay Friedman
10 Ways to Edge Out a Threatening Competitor
Competitive Advantages

10 Ways to Edge Out a Threatening Competitor

New competition is always lurking around the corner.
Anna Johansson
11 Ecommerce Conferences You Should Consider for 2016
Conferences

11 Ecommerce Conferences You Should Consider for 2016

Conferences are a great way to take a break, network and refuel.
Thomas Smale
7 Steps to Master the Art of Persuasion
Ready To Launch

7 Steps to Master the Art of Persuasion

Getting others to see things as you see them is key to build momentum from an idea to a business.
Martin Zwilling
4 Digital Marketing Trends to Pay Attention to Right Now
Digital Marketing

4 Digital Marketing Trends to Pay Attention to Right Now

From native advertising to lead ads, these trends will continue to dominate 2016.
Rocco Baldassarre
What the Smartest Startups Are Getting Right in Marketing
Ready To Launch

What the Smartest Startups Are Getting Right in Marketing

Learn how to create cultures of user experience and feedback from these young entrepreneurs.
Carolina Rogoll
Why Small Businesses Need Strong Logos
Ready To Launch

Why Small Businesses Need Strong Logos

5 tips for creating a brand that makes the splash you want to make.
Dan Antonelli
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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