News and Articles About Marketing
'It's not a digital book, or an ebook,' an IKEA exec describes the company's forthcoming catalogue in reverent tones evoking Apple's lead designer Jony Ive. 'It's a bookbook.'
A solid partnership between management and the department can lead to better results and increased profits.
Nobody can know everything, but as an entrepreneur, you need to know the basics.
Buying and searching for stock images can be a tedious and expensive task, especially if you stick to the standard sites. Here are eight platforms that are flying under the radar.
Successful online marketers recognize Internet shopping is different from going to a store, even when customers are shopping for the same things.
Businesses need to respect today's informed customers.
Efficiently offer a high-touch customized experience to customers in a manner that resonates with the way they want to interact.
If you want to be taken seriously by customers online, be sure to include these common features.
The blueprints exist to get the things you write clicked. Here are some surefire tips.
Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
When it comes to a product's vision, turn the popular idiom on its head. Customers are often poor judges of their own needs.
Google is huge but it is not the entire online marketplace, unless you let it be.
Rebranding is not for the faint of heart. After rebranding several billion-dollar companies, here are some lessons I have learned along the way.
Content marketers can learn a thing or two about from LinkedIns recently leaked strategy document.
Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Don't expect to look good in the media, or even be placed, if you are committing these errors.
If you want customers to engage with your business, you need to clearly illustrate what it is all about.
The online portal provides an avenue that even broadcast TV shows should pursue.
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
Following the tragedies of Flight 370 and Flight 17, Malaysia Airlines rolled out -- and then promptly scrapped -- a contest asking consumers to describe their bucket lists.
People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
No one knew daring people to dump cold water on each other would go viral, so don't be afraid to try your crazy marketing idea.
Success isnt dependent on some X-factor or trick, but on consistency, connection and a little creativity.
Publicity stunt du jour, part II.
Think of it as a way to connect with your audience's audience.