Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

The 4-Step Process for Building a Scalable Sales Machine
Sales Strategies

The 4-Step Process for Building a Scalable Sales Machine

Consider these steps when creating predictable and scalable revenue growth for your company.
How to Use LinkedIn Analytics to Boost Your Marketing Efforts
Linkedin

How to Use LinkedIn Analytics to Boost Your Marketing Efforts

Find out if you're wasting your time on LinkedIn by measuring how effective your status updates and posts are with your audience.
Ted Prodromou
The Results-Driven Approach to Blogging
Analytics

The Results-Driven Approach to Blogging

One of the keys to success is first understanding what success looks like.
Brian Honigman
The 3 Videos Every Business Needs on Its Website
Video Marketing

The 3 Videos Every Business Needs on Its Website

If you're new to the video production process start with these concepts, and over time you'll get inspired with more ideas that are unique to your business.
Jennifer Jager
'A Significant Change in Mindset' Is Coming to the Way Apple Launches Products
Apple

'A Significant Change in Mindset' Is Coming to the Way Apple Launches Products

Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle new product launches.
The Best Way to Connect With the Affluent Customers You Want
Target Markets

The Best Way to Connect With the Affluent Customers You Want

To find the affluent target market you're seeking, you have to know where to look. One marketing expert shares how.
Dan S. Kennedy
Groups Urge FTC to Investigate YouTube Kids Video App
Advertising

Groups Urge FTC to Investigate YouTube Kids Video App

The groups are concerned that the app disregards long-established safeguards limiting advertising to young audiences.
3 Ways Your Startup Can Get PR -- Right Now
Press coverage

3 Ways Your Startup Can Get PR -- Right Now

All angles of press will help your business. Here's how can you get some.
Peter Daisyme
Stop Offending Buyers: Dangerous Words and Phrases to Avoid in Sales
Sales Strategies

Stop Offending Buyers: Dangerous Words and Phrases to Avoid in Sales

It pays to know what your sales spiel sounds like to the executives who will decide to purchase or pass on what you're selling.
Frank Visgatis
5 Ways to Aggressively Grow Your Newsletter Subscribers
Email Marketing

5 Ways to Aggressively Grow Your Newsletter Subscribers

Simply placing an opt-in form on your website isn't enough to build a large subscriber list.
Jonathan Long
4 Ways to Engage Your Audience Like a Comedian
Consumer Engagement

4 Ways to Engage Your Audience Like a Comedian

Take a lesson from Louis C.K.: Engage your consumers directly and go where they live (digital devices).
Bill Connolly
How Content Marketers Should Approach the Wearable Market
Content Marketing

How Content Marketers Should Approach the Wearable Market

When it comes to adoption and content strategy, there are three schools of thought.
Nate Birt
6 Things 'Better Call Saul' Can Teach You About Finding Customers
Television

6 Things 'Better Call Saul' Can Teach You About Finding Customers

AMC's new hit prequel series to 'Breaking Bad' already features many lessons on lead generation.
Gregg Schwartz
Conversion Rates for the Most Popular Marketing Channels
Return on Investment

Conversion Rates for the Most Popular Marketing Channels

Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.
Anand Srinivasan