News and Articles About Marketing
A little-known company handles huge volumes of marketing missives, customer service notes and fraud alerts for the likes of American Express, Groupon, and PayPal.
What can online-marketing professionals learn about future best practices by studying the search giants present pattern of changes?
Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.
Most guerrilla marketing by nature is small in scale, but its the shared links, laughs and likes that will make the campaign a big success.
Creating infographics require a long list of things that need to be done, and it takes a varied skill set to accomplish all of them.
A few simple steps can change your pitch from one that gets ignored into one that is adored.
You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
The native ad is exalted but misunderstood.
Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why its increasingly becoming good business to present strong, modern images of women in ad campaigns.
There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.
Information overload is a problem everywhere but a crisis on your ecommerce site. Make it easy for customers to see what you're encouraging.
Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.
With more companies embracing content marketing, businesses need to decide how to approach this function.
Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Our experts give you a strategy to monitor your online reputation.
A few years ago, your average search expert could be found creating hundreds of backlinks or stuffing a page with keywords. Today, the role calls for so much more.
Its time to ask yourself this question, Does my team have the right tools for selling?
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
The prevalence of smart phones as a shopping tool means brick-and-mortar businesses need a website that meets consumer expectations.
To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brands value to customers and communicate that story consistently.
'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
Eliminate ineffective practices and replace them with strategic, content-focused tactics. Readers will appreciate these.
You don't want the clients that are hard sells.
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