News and Articles About Marketing
These techniques can help you sharpen your text to better reach your intended audience.
That staple of 20th century PR is still essential in the digital age.
In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.
The statement can help you make strategic decisions, train your team and develop creative messaging.
Apple's former chief executive explains how the company mastered the art of selling customers an experience.
The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
There are tools and processes you can incorporate to support your customers every step of the way.
You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
Know your customer's corporate culture and respect it. Do your homework and don't bypass gatekeepers or skip the ranks.
The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.
The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
Want to increase conversions? You can. Here are some important tips.
There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Entrepreneurs need to make it easier for potential clients to experiment with products and innovations when considering their purchase.
The millennial generation is driving the biggest changes in how companies develop and market products and services.
Tap this shortcut's messaging potential. In concise prose, you can convey a lot about why people choose to do business with you.
Building powerful business connections doesn't have to feel like a necessary evil. Take steps to achieve your goals while helping others without wasting your time.
The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.
With these five tactics, traffic started flowing to a service that had just launched.
A little-known company handles huge volumes of marketing missives, customer service notes and fraud alerts for the likes of American Express, Groupon, and PayPal.
What can online-marketing professionals learn about future best practices by studying the search giants present pattern of changes?
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