Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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Today's Most Read

News and Articles About Marketing

The 10 Essential Tips for B2B Marketing Success in a Digital Economy
Marketing Strategies

The 10 Essential Tips for B2B Marketing Success in a Digital Economy

In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.
Dan Newman
Will Consumers Revolt Against Pervasive Online Advertising?
Online Advertising

Will Consumers Revolt Against Pervasive Online Advertising?

Privacy concerns and the availability of ad-blocking software may force online businesses to rethink how they reach their audiences.
Larry Alton
One Way to Boost Your Facebook Ad's Click Through Rate
Facebook advertising

One Way to Boost Your Facebook Ad's Click Through Rate

When it comes to advertising on Facebook, there's a specific formula for imagery and text.
Tanya Benedicto Klich
4 Ways to Make Your Business a Powerful Customer Magnet
Business Circle

4 Ways to Make Your Business a Powerful Customer Magnet

Attract new customers super fast with these techniques.
Chip R. Bell
A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.
Business Circle

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.

Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
Eric Siu
To Manage Your Brand, Understand Your Brand
Business Circle

To Manage Your Brand, Understand Your Brand

Focus is essential to telling your brand's story.
Carly Okyle
These 7 Mistakes Can Make Your Marketing Automation Investment Worthless
Business Circle

These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

Marketing and sales are fundamentally about finding people curious about your product and communicating with them. Technology will disappoint you if you forget that.
Hana Abaza
Sales During Alibaba's Online Shopping Holiday, Singles' Day, Surge Past $6 Billion
Ecommerce

Sales During Alibaba's Online Shopping Holiday, Singles' Day, Surge Past $6 Billion

Customers jumped on heavily discounted goods to send sales past 2013's record high.
How Data Can Help You to Personalize Marketing Events and Boost ROI
Event Planning Business

How Data Can Help You to Personalize Marketing Events and Boost ROI

Event marketing is costly but offers a unique opportunity to connect directly with the people who are your market.
Brett Relander
Your Content-Delivery Strategy Can't Start and End at Mobile
Content Strategy

Your Content-Delivery Strategy Can't Start and End at Mobile

Focusing on only one experience can quickly lead to your marketing becoming outdated.
Loni Stark
Master the Art of the Cluster Sell and Dominate Your Industry
Big Data

Master the Art of the Cluster Sell and Dominate Your Industry

A software company CEO describes a strategy to capture many clients across a business sector.
Ben Zifkin
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If You Want to Land a TV Spot, Know It's All About Timing
Business Circle

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
Deborah Mitchell
The Quick and Dirty on Marketing, Advertising and Branding
Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
Peter Gasca
Why Brand Ambassadors Are Earned, Not Hired
Business Circle

Why Brand Ambassadors Are Earned, Not Hired

Cultivate a customer base that will sing your praises for you.
Carly Okyle