Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

The 6 Worst Press-Release Topics That Startups Pitch
Public Relations

The 6 Worst Press-Release Topics That Startups Pitch

Often an announcement can be rejiggered to bounce a newsworthy element to the top.
Brittany Walters-Bearden
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Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Business Circle

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Kelsey Meyer
5 High-Powered Animal Celebrities Who Earn More Than You Do
Celebrities

5 High-Powered Animal Celebrities Who Earn More Than You Do

In the wake of swirling reports about Grumpy Cat's enormous earnings, we thought we'd check in on a few other animal celebrities who have managed to not just cultivate an Internet following, but cash in on it.
Laura Entis
4 Strategies to Keep Customers Coming Back
Customer Loyalty

4 Strategies to Keep Customers Coming Back

A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.
Andrew Reid
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Will a Specific Color Change the Behavior of Your Website Visitors?
Color

Will a Specific Color Change the Behavior of Your Website Visitors?

More specifically, will a call-to-action button that is red boost conversions?
Liraz Margalit
Beware the Promise to 'Fix' Email
Email

Beware the Promise to 'Fix' Email

The complaints have intensified. But check out these solutions for the omnipresent and still enduring form of electronic communication.
Karen Lachtanski
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5 Twitter Tips That Will Enhance Your Personal Brand
Twitter

5 Twitter Tips That Will Enhance Your Personal Brand

Become one of the influentials in the tweeting universe by sprucing up your presence on the platform.
Mel Carson
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5 Social-Media Sources of Testimonials for Your Business
Social Media Marketing

5 Social-Media Sources of Testimonials for Your Business

By monitoring your public posts and encouraging your fans to share what they value about your company's product or service, you'll build a strong portfolio of credible recommendations.
Firas Kittaneh
The Suave Professional's Guide to Networking Success
Networking

The Suave Professional's Guide to Networking Success

Business occasions call for just the right touch when you're trying to enlargen your circle of connections. Here's how to do it even when you're not feeling like an influencer.
Jacqueline Whitmore
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Here Are 4 Steps to Create an Awesome User Experience
user experience

Here Are 4 Steps to Create an Awesome User Experience

A good user experience starts from the ground up. Here's your foolproof four-step plan to making your user experience the best it can be.
Lisa Hoover McGreevy
Too Much Social Media Can Drive Away Your Customers
Business Circle

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''
Brett Relander
Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.
Business Circle

Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.

A great website not only pulls organic traffic, but helps to turn that traffic into a steady stream of long-term customers -- the ultimate goal of inbound efforts.
Dan Newman
The 11 Must-Use Social Media Strategies to Expand Your Brand
Business Circle

The 11 Must-Use Social Media Strategies to Expand Your Brand

Elevate your company to new heights by going off the beaten track.
Nina Zipkin
Why Your Business Needs One of the New Breed of Internet Marketing Masters
Internet Marketing

Why Your Business Needs One of the New Breed of Internet Marketing Masters

The rapid evolution of online marketing tools and strategies demands a generalist with a broad range of skills.
Pratik Dholakiya