Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

4 Requirements for Self-Serve Media Relations
Media Coverage

4 Requirements for Self-Serve Media Relations

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
Derek Newton
Why You Need a Newsletter and How You Can Grow Your List (Infographic)
Email Newsletters

Why You Need a Newsletter and How You Can Grow Your List (Infographic)

Despite the proliferation of social-media sites, nothing can give you more exposure than a newsletter.
10 Ways for Startups to Score Media Coverage
Press coverage

10 Ways for Startups to Score Media Coverage

How do you stand out and obtain attention for your startup from the strongest outlets?
Jonathan Long
Everything I Know About Business I Learned By Selling on a Street Corner
Success Strategies

Everything I Know About Business I Learned By Selling on a Street Corner

A lifelong inventor found the secrets of success after failing to hock goods at a street fair.
Stephen Key
11 Ways to Keep Your Press Releases From Being Ignored
Press coverage

11 Ways to Keep Your Press Releases From Being Ignored

What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
Attention Is the New Currency for Brand Advertising
Marketing

Attention Is the New Currency for Brand Advertising

It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Jonah Goodhart
The Key Elements of Killer Content Marketing
Online Marketing

The Key Elements of Killer Content Marketing

Find out what critical factors you need to take into account before you start.
Mitch Meyerson
7.1 Steps to Writing Your Book
Entrepreneurs

7.1 Steps to Writing Your Book

If you're an entrepreneur who has been through the ringer in life or business and willing to share, self-publishing can be powerful.
Stacey Alcorn
5 Keys to Unlocking the Power of Google Analytics
Google Analytics

5 Keys to Unlocking the Power of Google Analytics

The volume of raw data available with Google Analytics is daunting, until you learn a few essential concepts.
Rocco Baldassarre
Email Is a Relationship and a Conversation
Email Marketing

Email Is a Relationship and a Conversation

Here are three tips to get started.
Maria Elena Duron
5 Quick and Easy Ways to Use Social Media to Build Your Email List
Email Marketing

5 Quick and Easy Ways to Use Social Media to Build Your Email List

Email marketing is still an extremely effective way to market, so take advantage of Facebook, Twitter and other platforms to boost your subscribers.
Kim Garst
6 Email Personalization Techniques That Go Beyond a Name
Email Marketing

6 Email Personalization Techniques That Go Beyond a Name

We are living in the era of personalization. Email marketing is no exception.
Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan
Marketing

Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan

Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.
Jim Joseph
Your Product Launch Feels Like the Super Bowl But It's Really the Start of the Season
NFL Players Inc.

Your Product Launch Feels Like the Super Bowl But It's Really the Start of the Season

The process of bringing a product to market is grueling preparation for the demands of what follows.
Hunter Hillenmeyer
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