Marketing
How to Calculate the Lifetime Value of a Customer
BY Brad Sugars
Crunch the numbers to decide how much you are willing to spend to secure a customer for life. What Facebook's Page Post Targeting Means to Your Business
BY Mikal E. Belicove
Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't. What You Need to Know About Pricing
BY Mark Stiving
Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.Play Video No Money for Ads? How to Win Customers (Video)
BY Colleen DeBaise
Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips. How Being a Party Animal Helped SpiritHoods Grow Its Business
BY Shira Lazar
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success. 'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup
BY Tim Gray
When marketing your startup, consider a softer sell -- or better yet, don't sell at all. A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan
BY AJ Kumar
Not sure what inbound marketing is? Follow this step-by-step process to get started. Waxing for Young Girls? Franchise's Promotion Draws Heat
BY Dinah Wisenberg Brin
Uni K Wax Centers raises eyebrows after it offers discounts on waxing services to girls 15 years and younger. How to Be Unforgettable Online
BY Chad Barr and Alan Weiss
Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget. Making Mobile Marketing Work for Your Business
BY Jeff Hasen
Marketers offer insights on gauging the best ways to engage with your customers on the go.Play Video Where Social Media Fits in the Marketing Mix (Video)
BY Mikal E. Belicove
Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales. The 7 Deadly Sins of SEO
BY Vanessa Fox
Are you guilty of these major search-engine optimization mistakes with your business website? Here's how to avoid them so you can really compete against the big boys. Marketing Math: What's a New Customer Really Worth?
BY Dan S. Kennedy and Jeff Slutsky
You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math. Green Power: A Low-Cost Boost to Your Brand and Bottom Line
BY Catherine Clifford
An EPA program offers business owners an easy and relatively inexpensive way to take care of the planet and also improve their image among employees and customers.Play Video How to Create Buzz on No Budget (Video)
BY Colleen DeBaise
Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips.Play Video 3 Ways Gamification Can Make Marketing More Fun (Video)
BY Gabe Zichermann
Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns. Go Guerrilla: A DIY Guide to Product Launches
BY Barbara Findlay Schenck
Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list. 'Hunger Games' Good for Business
BY Sarah Max
Since its big-screen debut, 'The Hunger Games' has helped merchants hawk everything from nail polish to forest tours. Why Your Business Needs to Pay Attention to Consumer Feedback
BY Mikal E. Belicove
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business. Opening-Day Lessons from a Wendy's Restaurant
BY Carol Tice
Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one. How to Find More Time in Your Day
BY Chris Brogan
Find yourself getting bogged down in the day to day of your business? Put these goals to work to move your marketing and business prospecting ahead again. Social Media Con Artists a Rising Problem
BY Catherine Clifford
Entrepreneurs that host online networking communities must be especially vigilant to protect their customers from scammers and spammers. How One Business Is Expanding Beyond Its Local Market
BY Erika Napoletano
What is your company doing that takes you outside the comfort zone? Seven Tips for Hosting Webinars that Rock
BY Carol Tice
If you're looking to grow your business, deepen customer relationships and raise your profile, consider putting on Webinars. Here are tips for getting started. Seven Ways to Avoid Competing On Price
BY Carol Tice
Wal-Mart likes to be considered the low-price leader -- but a new study shows customers no longer think it's true. Here are some tips for dodging the low-price trap.Connect with Entrepreneur
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