Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

Today's Most Read

News and Articles About Marketing

Too Much Social Media Can Drive Away Your Customers
Business Circle

Too Much Social Media Can Drive Away Your Customers

Your audience won't tire of quality content but the key word is "quality.''
Brett Relander
Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.
Business Circle

Want Inbound Leads? Here Are 5 Things You Must Do to Your Website.

A great website not only pulls organic traffic, but helps to turn that traffic into a steady stream of long-term customers -- the ultimate goal of inbound efforts.
Dan Newman
The 11 Must-Use Social Media Strategies to Expand Your Brand
Business Circle

The 11 Must-Use Social Media Strategies to Expand Your Brand

Elevate your company to new heights by going off the beaten track.
Nina Zipkin
Why Your Business Needs One of the New Breed of Internet Marketing Masters
Internet Marketing

Why Your Business Needs One of the New Breed of Internet Marketing Masters

The rapid evolution of online marketing tools and strategies demands a generalist with a broad range of skills.
Pratik Dholakiya
Do Brands Need to 'Speak American'?
Marketing

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Jason Falls
This State Ranks No. 1 for Bragging on Social Media
Social Media

This State Ranks No. 1 for Bragging on Social Media

Can you guess where people use social media to self-promote the most, and where the humblest people in America live? Take a look.
Kate Taylor
6 Reasons Not to Ignore Pinterest
Social Media Marketing

6 Reasons Not to Ignore Pinterest

The social-media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.
John Egan
How You Can Embrace the Holy Grail of Online Marketing
Online Marketing

How You Can Embrace the Holy Grail of Online Marketing

Video is now a vital market tool. Here's how entrepreneurs can take advantage.
Mikal E. Belicove
Learn the Formula to Make Customers Take Action
Innovation

Learn the Formula to Make Customers Take Action

Author Nir Eyal reveals the factors that change behavior and influence customers taking action.
Carly Okyle
Nothing Stalls a Sale About to Close Like Too Many Choices
Sales

Nothing Stalls a Sale About to Close Like Too Many Choices

Psychologists and sales pros both know that when people have face a barrage of options, they often choose not to choose.
Jason Forrest
Aim Directly at Your Target Market to Land New Clients
Customer Retention

Aim Directly at Your Target Market to Land New Clients

Try these six ways to keep tabs on current customers and score additional ones.
Karen Mishra
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Here's How to Really Measure the ROI of Your Content-Marketing Strategy
Content marketing

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
Nick Rojas
Hey, Social-Media Marketers, Shut Up Already
Social Media Marketing

Hey, Social-Media Marketers, Shut Up Already

When you're hanging out, the last thing you want to hear about is business.
Greg Shugar
Sephora Mistakenly Rolls Out Vulgar Hashtag
proofreading

Sephora Mistakenly Rolls Out Vulgar Hashtag

How a simple misspelling threw an entire promotional campaign into complete disarray.
Geoff Weiss