Marketing

Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

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News and Articles About Marketing

Need a New Design? 5 Reasons to Crowdsource It.

Need a New Design? 5 Reasons to Crowdsource It.

Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
How to Find Inspiration for Your Next Blog Post

How to Find Inspiration for Your Next Blog Post

Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.
Taglines Are the First Step to Emotionally-Engaged Customers

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).
How Much Social Media Is Too Much?

How Much Social Media Is Too Much?

Business owners should assess their resources before trying to share on too many platforms if valuable posts are the goal.
Are You Meeting Your Customers' Online Marketing Expectations?

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
3 Tips for Spying on Your Competitors Online

3 Tips for Spying on Your Competitors Online

Online marketing expert Neil Patel shares his best tips for getting an edge on your competitors.
Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs

Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs

A report finds advertising directly to consumers, based on where they are and their known interests, will be a $400 billion industry next year.
10 Brilliant Marketing Stunts That Put Startups on the Map

10 Brilliant Marketing Stunts That Put Startups on the Map

A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.
The Web Is a Content War. Here's How to Win. (Infographic)

The Web Is a Content War. Here's How to Win. (Infographic)

A look at the relative effectiveness of videos, blog posts, infographics, case studies and other online storytelling tools.
Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
The Real Cost of Giving Terrible Customer Service

The Real Cost of Giving Terrible Customer Service

What you can learn from one startup that botched a delivery and lost me as a customer forever.
Dear Entrepreneur, You're Telling the Wrong Story

Dear Entrepreneur, You're Telling the Wrong Story

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
Power Networking in 3 Steps

Power Networking in 3 Steps

Doing business often comes down to leveraging the people you know -- those who will rally for you. Here's how to build that army.
5 Tools to Help Make Your Data Visualization Look Stunning

5 Tools to Help Make Your Data Visualization Look Stunning

With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.
Refine Your Advertising Language With These 5 Strategies

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
How to Make Your Content Go Viral

How to Make Your Content Go Viral

One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
The 7 Content-Marketing Trends You Should Be Doing Now

The 7 Content-Marketing Trends You Should Be Doing Now

In the next 18 months, expect these content-marketing trends to make waves. Get a head start by implementing these strategies now.
If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
Avoid This Big Mistake When Optimizing Your Site for Search

Avoid This Big Mistake When Optimizing Your Site for Search

Online marketing expert Neil Patel says this is one of the most common SEO mistakes and can negatively impact how your site ranks in searches online.
6 Not-So-Obvious Places to Find Your Target Market

6 Not-So-Obvious Places to Find Your Target Market

Your ideal customers are out there waiting for you. Here's how to find them.
Don't Overlook These Small, Quick Steps to Powerful Brand-Building

Don't Overlook These Small, Quick Steps to Powerful Brand-Building

How to strategically curate brand-building content in short chunks of time.
Why TD Bank's Emotional 'Thank You' Video Is Marketing Magic

Why TD Bank's Emotional 'Thank You' Video Is Marketing Magic

The viral video, which features a talking ATM that dispenses incredible gifts for customers, is as emotionally poignant as it is commercially impactful.
Don't Miss the Digital Transformation in Luxury Brand Marketing

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Don't Just Develop Your Company Brand, Think About Your Personal One, Too

Don't Just Develop Your Company Brand, Think About Your Personal One, Too

Building your own brand can do wonders for your business. Here are three quick tips to get your started.
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