Packaging

News and Articles About Packaging

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
6 Attention-Grabbing Direct Mail Designs

6 Attention-Grabbing Direct Mail Designs

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
Consumers Fed Up With Canned Soup?

Consumers Fed Up With Canned Soup?

With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame.
Branding Firm Wows With Fresh Package Designs

Branding Firm Wows With Fresh Package Designs

The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
5 Ways to Make Your Product Sell Itself

5 Ways to Make Your Product Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Are Color Trends Important in Product Design?

Are Color Trends Important in Product Design?

Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.

Solving Problems With Your Partner and 4 More Business Tips From the Week

From managing your co-founder to using the Coke bottle as packaging inspiration, here's a look at this week's best business advice.
Why You Should Care About Design

Why You Should Care About Design

The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
3 Things You May Not Know About Sustainable Packaging, But Should

3 Things You May Not Know About Sustainable Packaging, But Should

When it comes to product packaging, making eco-friendly decision are not as cut and dry as many entrepreneurs may think. Here's what you need to know to make the best decision for your business.
How to Beat the Shipping Price Hikes (Infographic)

How to Beat the Shipping Price Hikes (Infographic)

The U.S. Postal Service, UPS and FedEx have all raised their shipping rates. This handy reference can help you find the best deal.
3 Ways to Optimize Packaging to Protect Your Products

3 Ways to Optimize Packaging to Protect Your Products

A look at how to best protect your products so they arrive at your customer's door intact, without going overboard and wasting money and materials.
Innovative Ideas in Product Packaging

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too
5 Creative Packaging Ideas to Delight Your Customers

5 Creative Packaging Ideas to Delight Your Customers

You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
From Shipping to Packaging, 3 Creative Ways to Improve Your Supply Chain

From Shipping to Packaging, 3 Creative Ways to Improve Your Supply Chain

Follow the lead of resourceful entrepreneurs, including BookFool's Kristopher Lange, who came up with cost-effective tactics to better their businesses.
How to Find a Distributor for Your Product

How to Find a Distributor for Your Product

Expert advice for finding a product distributor: listen to your customers.
Fresh Founders on Packaging a Product for Success

Fresh Founders on Packaging a Product for Success

In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
Skincare Startup's Lesson for Online Brands: Looks Matter

Skincare Startup's Lesson for Online Brands: Looks Matter

The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
A 10-Step Double-Dip Survival Guide for Entrepreneurs

A 10-Step Double-Dip Survival Guide for Entrepreneurs

What can you do to get ready for another downturn? Here are 10 ideas for how to position your business for success despite tough times.

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