Packaging

News and Articles About Packaging

How to Sell Experience: Tips from John Sculley, Dylan Lauren and Jon Taffer
Weekly Tips Roundup

How to Sell Experience: Tips from John Sculley, Dylan Lauren and Jon Taffer

Whether you're selling tech, a menu entree or gummy bears, it's how you make your customers feel that shapes your brand.
Tanya Benedicto Klich
Dylan Lauren on Making Candy Glamorous
You've Arrived

Dylan Lauren on Making Candy Glamorous

The founder of Dylan's Candy Bar explains why building an experience is key to forging a luxe lifestyle brand.
Tanya Benedicto Klich
The Many Factors to Consider When Deciding the Best Packaging for Your Food Product
Product Packaging

The Many Factors to Consider When Deciding the Best Packaging for Your Food Product

Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Anand Srinivasan
Remembering Gary Dahl, the Marketing Magician Who Made Millions Selling Pet Rocks
Obituaries

Remembering Gary Dahl, the Marketing Magician Who Made Millions Selling Pet Rocks

'You might say we've packaged a sense of humor,' Dahl has said of his infamous brainchild.
Geoff Weiss
6 Ways to Fulfill Your Crowdfunding Promises
Crowdfunding

6 Ways to Fulfill Your Crowdfunding Promises

While handling the back side of a campaign might not be as thrilling as dealing with the fund-raising part, these activities play a vital function in getting a fledgling business off the ground.
Andrew Thomas
A Candy Emporium for Adults
Business Unusual

A Candy Emporium for Adults

Because grown-ups need the occasional sugar fix, too.
Margaret Littman
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
Packaging

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Kate Taylor
6 Attention-Grabbing Direct Mail Designs
Direct Mail

6 Attention-Grabbing Direct Mail Designs

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
Craig Simpson
Consumers Fed Up With Canned Soup?
Technology

Consumers Fed Up With Canned Soup?

With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame.
Geoff Weiss
Branding Firm Wows With Fresh Package Designs
Marketing

Branding Firm Wows With Fresh Package Designs

The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
How to Sell a Product: 5 Ways to Sell Itself
How To

How to Sell a Product: 5 Ways to Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Debra Kaye
Are Color Trends Important in Product Design?
Marketing

Are Color Trends Important in Product Design?

Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
Entrepreneurs

Solving Problems With Your Partner and 4 More Business Tips From the Week

From managing your co-founder to using the Coke bottle as packaging inspiration, here's a look at this week's best business advice.
Brian Patrick Eha
Why You Should Care About Design
Marketing

Why You Should Care About Design

The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
Stephanie Vozza