News and Articles About Packaging
Weekly Tips Roundup
Whether you're selling tech, a menu entree or gummy bears, it's how you make your customers feel that shapes your brand.
The founder of Dylan's Candy Bar explains why building an experience is key to forging a luxe lifestyle brand.
Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
'You might say we've packaged a sense of humor,' Dahl has said of his infamous brainchild.
While handling the back side of a campaign might not be as thrilling as dealing with the fund-raising part, these activities play a vital function in getting a fledgling business off the ground.
Because grown-ups need the occasional sugar fix, too.
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame.
The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
From managing your co-founder to using the Coke bottle as packaging inspiration, here's a look at this week's best business advice.
The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
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