Packaging

News and Articles About Packaging

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
Packaging

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Kate Taylor
6 Attention-Grabbing Direct Mail Designs
Direct Mail

6 Attention-Grabbing Direct Mail Designs

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
Craig Simpson
Consumers Fed Up With Canned Soup?
Technology

Consumers Fed Up With Canned Soup?

With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame.
Geoff Weiss
Branding Firm Wows With Fresh Package Designs
Marketing

Branding Firm Wows With Fresh Package Designs

The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
How to Sell a Product: 5 Ways to Sell Itself
How To

How to Sell a Product: 5 Ways to Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Debra Kaye
Are Color Trends Important in Product Design?
Marketing

Are Color Trends Important in Product Design?

Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
Entrepreneurs

Solving Problems With Your Partner and 4 More Business Tips From the Week

From managing your co-founder to using the Coke bottle as packaging inspiration, here's a look at this week's best business advice.
Brian Patrick Eha
Why You Should Care About Design
Marketing

Why You Should Care About Design

The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
Stephanie Vozza
3 Things You May Not Know About Sustainable Packaging, But Should
Growth Strategies

3 Things You May Not Know About Sustainable Packaging, But Should

When it comes to product packaging, making eco-friendly decision are not as cut and dry as many entrepreneurs may think. Here's what you need to know to make the best decision for your business.
Jane Porter
How to Beat the Shipping Price Hikes (Infographic)
Growth Strategies

How to Beat the Shipping Price Hikes (Infographic)

The U.S. Postal Service, UPS and FedEx have all raised their shipping rates. This handy reference can help you find the best deal.
Brian Patrick Eha
3 Ways to Optimize Packaging to Protect Your Products
Growth Strategies

3 Ways to Optimize Packaging to Protect Your Products

A look at how to best protect your products so they arrive at your customer's door intact, without going overboard and wasting money and materials.
Jane Porter
Innovative Ideas in Product Packaging
Marketing

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too
5 Creative Packaging Ideas to Delight Your Customers
Marketing

5 Creative Packaging Ideas to Delight Your Customers

You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
Jane Porter
From Shipping to Packaging, 3 Creative Ways to Improve Your Supply Chain
Growth Strategies

From Shipping to Packaging, 3 Creative Ways to Improve Your Supply Chain

Follow the lead of resourceful entrepreneurs, including BookFool's Kristopher Lange, who came up with cost-effective tactics to better their businesses.
Brian Patrick Eha