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News and Articles About Packaging

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
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A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
April 3, 2014 in Marketing
6 Attention-Grabbing Direct Mail Designs

6 Attention-Grabbing Direct Mail Designs

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When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
February 4, 2014 in Marketing Basics
Consumers Fed Up With Canned Soup?

Consumers Fed Up With Canned Soup?

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With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame.
January 10, 2014 in News and Trends
Branding Firm Wows With Fresh Package Designs

Branding Firm Wows With Fresh Package Designs

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The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
November 20, 2013 in Branding
5 Ways to Make Your Product Sell Itself

5 Ways to Make Your Product Sell Itself

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With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
June 21, 2013 in Marketing Basics
Are Color Trends Important in Product Design?

Are Color Trends Important in Product Design?

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Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
June 5, 2013 in Branding

Solving Problems With Your Partner and 4 More Business Tips From the Week

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From managing your co-founder to using the Coke bottle as packaging inspiration, here's a look at this week's best business advice.
May 31, 2013 in Lifestyle
Why You Should Care About Design

Why You Should Care About Design

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The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
April 25, 2013 in Branding
3 Things You May Not Know About Sustainable Packaging, But Should

3 Things You May Not Know About Sustainable Packaging, But Should

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When it comes to product packaging, making eco-friendly decision are not as cut and dry as many entrepreneurs may think. Here's what you need to know to make the best decision for your business.
January 31, 2013 in Shipping Center
How to Beat the Shipping Price Hikes (Infographic)

How to Beat the Shipping Price Hikes (Infographic)

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The U.S. Postal Service, UPS and FedEx have all raised their shipping rates. This handy reference can help you find the best deal.
January 28, 2013 in Shipping Center
3 Ways to Optimize Packaging to Protect Your Products

3 Ways to Optimize Packaging to Protect Your Products

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A look at how to best protect your products so they arrive at your customer's door intact, without going overboard and wasting money and materials.
January 24, 2013 in Shipping Center
Innovative Ideas in Product Packaging

Innovative Ideas in Product Packaging

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As the market for your product evolves, the way it's packaged may need to change, too
November 22, 2012 in Branding
5 Creative Packaging Ideas to Delight Your Customers

5 Creative Packaging Ideas to Delight Your Customers

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You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
November 13, 2012 in Shipping Center
From Shipping to Packaging, 3 Creative Ways to Improve Your Supply Chain

From Shipping to Packaging, 3 Creative Ways to Improve Your Supply Chain

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Follow the lead of resourceful entrepreneurs, including BookFool's Kristopher Lange, who came up with cost-effective tactics to better their businesses.
October 24, 2012 in Shipping Center
How to Find a Distributor for Your Product

How to Find a Distributor for Your Product

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Expert advice for finding a product distributor: listen to your customers.
September 6, 2012 in Success Stories
Video: Fresh Founders on Packaging a Product for SuccessPlay Video

Fresh Founders on Packaging a Product for Success (Video)

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In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
May 8, 2012 in Branding
Skincare Startup's Lesson for Online Brands: Looks Matter

Skincare Startup's Lesson for Online Brands: Looks Matter

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The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
March 16, 2012 in Success Stories
A 10-Step Double-Dip Survival Guide for Entrepreneurs

A 10-Step Double-Dip Survival Guide for Entrepreneurs

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What can you do to get ready for another downturn? Here are 10 ideas for how to position your business for success despite tough times.
August 29, 2011 in Business Management

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