News and Articles About Packaging
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame.
The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
From managing your co-founder to using the Coke bottle as packaging inspiration, here's a look at this week's best business advice.
The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
When it comes to product packaging, making eco-friendly decision are not as cut and dry as many entrepreneurs may think. Here's what you need to know to make the best decision for your business.
The U.S. Postal Service, UPS and FedEx have all raised their shipping rates. This handy reference can help you find the best deal.
A look at how to best protect your products so they arrive at your customer's door intact, without going overboard and wasting money and materials.
As the market for your product evolves, the way it's packaged may need to change, too
You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
Follow the lead of resourceful entrepreneurs, including BookFool's Kristopher Lange, who came up with cost-effective tactics to better their businesses.
Expert advice for finding a product distributor: listen to your customers.
In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
What can you do to get ready for another downturn? Here are 10 ideas for how to position your business for success despite tough times.