Product Development

News and Articles About Product Development

Get a Software Patent to Protect Yourself, But Be Prepared for a Frustrating Process
Patents

Get a Software Patent to Protect Yourself, But Be Prepared for a Frustrating Process

Creating innovative software and getting a patent for it do not line up very well in this day and age. Here are eight reasons why the two are such different worlds.
Martin Zwilling
What It's Like When You Finally See Your Idea-Turned-Product on Store Shelves
Success Stories

What It's Like When You Finally See Your Idea-Turned-Product on Store Shelves

For makers, inventors and dreamers, it's the ultimate high when you see with your own eyes that "you've finally arrived."
Stephen Key
5 Tips to Get Your Product or Service Noticed
Marketing Strategies

5 Tips to Get Your Product or Service Noticed

Influences, testimonials and fact-based arguments are all potential friends for the task before you.
Doug and Polly White
Indiegogo Launches a New Product to Court Big Businesses
Indiegogo

Indiegogo Launches a New Product to Court Big Businesses

The San Francisco-based fundraising platform is positioning crowdfunding as a way for established businesses to do better market research and test new products.
Catherine Clifford
It's Harder, But You Are More Likely to Win if You Think for Yourself
Daniel Lubetzky

It's Harder, But You Are More Likely to Win if You Think for Yourself

Daniel Lubetzky, the founder of KIND bars, says that 'me too' versions of products and services don't stand much chance to be breakout success stories.
Catherine Clifford
Pro Tips for Hitting the Pricing Nail on the Head
Growth Strategies

Pro Tips for Hitting the Pricing Nail on the Head

To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.
Robert W. Bly
10 Business Lessons I Learned Studying My Competition
Competitors

10 Business Lessons I Learned Studying My Competition

Growing a business is a lot of trial and error, but it doesn't have to be all your trial and error.
John Rampton
8 Ways to Ensure Market Domination
Success Strategies

8 Ways to Ensure Market Domination

Creating a unique niche like bacon-infused vodka and diversifying product like CDs at Starbucks will help to seal your deal to ultimate success.
Adam Toren
How to Evolve From Selling 'Widgets' to 'Wisdom'
Sales Strategies

How to Evolve From Selling 'Widgets' to 'Wisdom'

You decide which is more valuable to the client, things or actionable data insights from those things.
George Deeb
Don't Go the Way of the Hydrogen-Fueled Engine. Make Sure Your Product Fits Into Today's World.
Product Development

Don't Go the Way of the Hydrogen-Fueled Engine. Make Sure Your Product Fits Into Today's World.

Study these six keys to properly balance technological innovation and business opportunity.
Martin Zwilling
4 Reasons Why Leaders Should Emulate Military Intelligence Training When Dealing With Big Data
Big Data

4 Reasons Why Leaders Should Emulate Military Intelligence Training When Dealing With Big Data

Here are four lessons product development teams can learn from the military.
Gil Sadeh
Market Research Is Key to Recognizing Licensing Opportunities
Licensing

Market Research Is Key to Recognizing Licensing Opportunities

Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
Pete Canalichio
The 5 Hidden Costs of Building a Mobile App
Mobile Apps

The 5 Hidden Costs of Building a Mobile App

The expense of creating a mobile app doesn't have much to do with its actual features but more so with the infrastructure required to build them.
Rahul Varshneya
The Inventors of This Travel Jacket Set Out to Raise $20,000 With Crowdfunding and Ended Up Raising More Than $10 Million. Here's What Happened Next.
Crowdfunding

The Inventors of This Travel Jacket Set Out to Raise $20,000 With Crowdfunding and Ended Up Raising More Than $10 Million. Here's What Happened Next.

This is what it looks like to get 80,000 jackets sourced and manufactured in six months. Hint: It's one long, intense hustle.
Catherine Clifford