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News and Articles About Product Development
Why Your Brand Is More Important Than Your Product
Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
Want to be Successful? Become Someone's Daily Habit.
Author Nir Eyal outlines key strategies to make your product addicting for users.
How We Use Twitter to Build Products People Love
This simple change can help you feel closer to your customers and create better solutions to their problems.
Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?
There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.
7 Methods for Analyzing Your Great Idea Before You Bet the Company on It
There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.
One of These Nifty Inventions Could Soon Land on Staples' Shelves
A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.
How to Charge Ahead While in a Holding Pattern
While waiting for something to get complete can feel like an eternity, it is important to make the most of that time.
To Sell Products to Millennials, First Invite Them To Help Develop It
Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
Sometimes, Keeping the Project Moving Requires You to Gently Tell Clients 'No'
We all love great ideas but to get a product to market on time, and on budget, somebody needs to draw a line at good enough.
How Customer Feedback Can Stymie Innovation
Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.
Starting a Business
The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success
Here's how to use the scientific method to achieve success as an entrepreneur.
3 Steps to Determine Product-Market Fit
For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
Last Things First: 4 Secrets to Acing Your Product Development Process
Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.
The Hidden Opportunity: Toys That Bridge the Gender Gap
As large corporations miss the clamoring for products that appeal to both girls and boys, forward-thinking entrepreneurs have the chance to fill the void.
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