Product Development

News and Articles About Product Development

7 Methods for Analyzing Your Great Idea Before You Bet the Company on It

There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.

One of These Nifty Inventions Could Soon Land on Staples' Shelves

A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.

How to Charge Ahead While in a Holding Pattern

While waiting for something to get complete can feel like an eternity, it is important to make the most of that time.

To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.

Sometimes, Keeping the Project Moving Requires You to Gently Tell Clients 'No'

We all love great ideas but to get a product to market on time, and on budget, somebody needs to draw a line at good enough.

How Customer Feedback Can Stymie Innovation

Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.

The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success

Here’s how to use the scientific method to achieve success as an entrepreneur.

3 Steps to Determine Product-Market Fit

For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.

Last Things First: 4 Secrets to Acing Your Product Development Process

Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.

The Hidden Opportunity: Toys That Bridge the Gender Gap

As large corporations miss the clamoring for products that appeal to both girls and boys, forward-thinking entrepreneurs have the chance to fill the void.

Know Your Customers by Living a Day in Their Lives

Business products are generally purchased because they solve problems, so a deep understanding of the buyer is required.

Your Secret Resource to Get a Better Product: Customer Service

Move beyond the minimum viable product with the help of your staff to develop the most valuable product.

The 3 Biggest Roadblocks in Product Development

The three spots where product development startups are most likely to stumble - and how to get around them

To Build a Great Licensing Partnership, Discuss Expectations Early

A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.

Testing, Testing: Is There a Market for My Product?

To fight startup failure, practice product testing early and often.

Finding a Top-Notch Manufacturer for Your Startup

Finding manufactures is a daunting task, particularly when dealing with factories overseas. Here are a few tips on making it easier.

Tight Budget Launch Dilemma - Outsource or DIY?

The self-funded entrepreneur can neither afford to outsource everything or do things poorly.

When Testing New Ideas, Keep Simplicity and Your Ego in Check

Dream big and surround yourself with positive people. But there’s a window of time when the entrepreneur must throw these tenets out the window.

Embrace the Soft Launch

For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.

5 Must-Track Metrics to Keep Your Startup Alive

Monitor your company's progress on cash flow, investment prospecting, hiring, customers and product development.

New Breed of Products Aims to Improve Users' Lives

The definition of product design has expanded thanks to the likes of Nest and Jawbone.

Is Competition a Catalyst for Innovation?

The products of rival firms can prompt and motivate a company to differentiate its offerings and invent new solutions.

What's That Behind You! Why Paranoia is Good for Business.

As you launch projects or make changes, it's vital to think about ways things can go wrong.

The Art of Having a Productive Argument

Learn to articulate what you want, spend time listening and try to understand the other side. And experiment with these seven steps.

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