Product Development

News and Articles About Product Development

Delight, the Awesome Product Metric That Rules Them All
Product Design

Delight, the Awesome Product Metric That Rules Them All

Do your goods outshine the competition and instill fierce consumer loyalty?
Kumar Srivastava
Why Your Brand Is More Important Than Your Product
Branding

Why Your Brand Is More Important Than Your Product

Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
Catherine Clifford
Want to be Successful? Become Someone's Daily Habit.
Innovation

Want to be Successful? Become Someone's Daily Habit.

Author Nir Eyal outlines key strategies to make your product addicting for users.
Carly Okyle
How We Use Twitter to Build Products People Love
Customer Relationship

How We Use Twitter to Build Products People Love

This simple change can help you feel closer to your customers and create better solutions to their problems.
Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?
Customer Feedback

Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?

There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.
Alice Default
7 Methods for Analyzing Your Great Idea Before You Bet the Company on It
Business Circle

7 Methods for Analyzing Your Great Idea Before You Bet the Company on It

There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.
Kedma Ough
One of These Nifty Inventions Could Soon Land on Staples' Shelves
Crowdfunding

One of These Nifty Inventions Could Soon Land on Staples' Shelves

A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.
Catherine Clifford
How to Charge Ahead While in a Holding Pattern
Business Circle

How to Charge Ahead While in a Holding Pattern

While waiting for something to get complete can feel like an eternity, it is important to make the most of that time.
Sarah Haselkorn
To Sell Products to Millennials, First Invite Them To Help Develop It
Business Circle

To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
Christie Garton
Sometimes, Keeping the Project Moving Requires You to Gently Tell Clients 'No'
Project Management

Sometimes, Keeping the Project Moving Requires You to Gently Tell Clients 'No'

We all love great ideas but to get a product to market on time, and on budget, somebody needs to draw a line at good enough.
Bobby Emamian
How Customer Feedback Can Stymie Innovation
Innovation

How Customer Feedback Can Stymie Innovation

Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.
The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success
Starting a Business

The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success

Here's how to use the scientific method to achieve success as an entrepreneur.
Jayson DeMers
3 Steps to Determine Product-Market Fit
Product-Market fit

3 Steps to Determine Product-Market Fit

For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
Will Caldwell
Last Things First: 4 Secrets to Acing Your Product Development Process
Product Development

Last Things First: 4 Secrets to Acing Your Product Development Process

Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.