Product Development

News and Articles About Product Development

Show Your Work: Letting a Great Product Sell Itself
Marketing Strategies

Show Your Work: Letting a Great Product Sell Itself

There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
Paul Jun
Your Product Launch Feels Like the Super Bowl But It's Really the Start of the Season
NFL Players Inc.

Your Product Launch Feels Like the Super Bowl But It's Really the Start of the Season

The process of bringing a product to market is grueling preparation for the demands of what follows.
Hunter Hillenmeyer
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How to Make Your Business Stand Out
Startup Advice

How to Make Your Business Stand Out

These tips should help you to define exactly what your business offers, how that can serve the needs of your target market and how to build a niche for yourself.
Ask These 7 Questions to Get the Honest Feedback You Need
Feedback

Ask These 7 Questions to Get the Honest Feedback You Need

Friends and colleagues will be politely reluctant to tell you your product has problems, unless you ask in a way that makes it safe to be honest.
John Boitnott
3 Ways to Keep It Simple When You Have the Urge to Add One More Feature
Product Development

3 Ways to Keep It Simple When You Have the Urge to Add One More Feature

Product developers feel a tidal pull to make things far more complicated than necessary or than anybody else wants.
JD Albert
4 Questions to Ask Before Doing a National Product Rollout
Expansion

4 Questions to Ask Before Doing a National Product Rollout

A successful national rollout is achievable -- it just requires a little planning.
Jason Kulpa
How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success
Celebrities

How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success

The legendary skateboarder describes his early entrepreneurial wipeouts and the hard lessons he learned from them.
Kim Lachance Shandrow
Delight, the Awesome Product Metric That Rules Them All
Product Design

Delight, the Awesome Product Metric That Rules Them All

Do your goods outshine the competition and instill fierce consumer loyalty?
Kumar Srivastava
Why Your Brand Is More Important Than Your Product
Branding

Why Your Brand Is More Important Than Your Product

Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
Catherine Clifford
Want to be Successful? Become Someone's Daily Habit.
Innovation

Want to be Successful? Become Someone's Daily Habit.

Author Nir Eyal outlines key strategies to make your product addicting for users.
Carly Okyle
How We Use Twitter to Build Products People Love
Customer Relationship

How We Use Twitter to Build Products People Love

This simple change can help you feel closer to your customers and create better solutions to their problems.
Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?
Customer Feedback

Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?

There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.
Alice Default
7 Methods for Analyzing Your Great Idea Before You Bet the Company on It
Product Development

7 Methods for Analyzing Your Great Idea Before You Bet the Company on It

There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.
Kedma Ough
One of These Nifty Inventions Could Soon Land on Staples' Shelves
Crowdfunding

One of These Nifty Inventions Could Soon Land on Staples' Shelves

A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.
Catherine Clifford