Marketing
Entrepreneurs, Stop Selling Junk — The World Needs Us to Build Better and Earn Real Loyalty
Overconsumption driven by manipulative advertising campaigns is ruining our society. We are at a tipping point!
Product Development | Page 2
Building a Business
Your First Product May Not Succeed. Here’s Why Giving Up Is a Mistake.
By Aytekin Tank
Building a Business
5 Things to Know Before Launching a New Product
For any new product, it's critical to nail down the proper timeline, which will take some art and science to determine.
Building a Business
This Couple Started a Side Hustle in Their Backyard. It’s Now a Global Brand With $200 Million in Revenue: ‘I Get Sweaty Palms Thinking About the Level of Risk We Took’
Kristian Tapaninaho and Darina Garland, the married co-CEOs of home pizza oven company Ooni, went from Kickstarter to hundreds of millions in revenue.
Building a Business
Too Many Founders Are Making This Critical Mistake — And It’s Costing Them
Are you making the mistake of waiting to monetize your digital product? Uncover four compelling reasons why starting early can change its future.
Business Operations & Logistics
The Success of a New Product Launch Comes Down to One Detail, According to This Expert
A veteran consumer product officer shares the corporate strategy that small business owners can use to boost sales and loyalty.
By Dan Bova
Building a Business
A Great Idea Means Nothing Without the Right Market — Here’s How to Find It
Building momentum without an existing user base is hard. But if your business is going to succeed, it has to be done.
By Aytekin Tank
Marketing
How to Nail Your Product Messaging with This 8-Step Framework
Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.
Business Operations & Logistics
I Use the 6-Week Sprint Method For Better Product Development — and More. Here’s Why You Need It, Too.
Discover how the six-week sprint model reshapes product development, eliminating backlogs, encouraging rapid iteration and fostering adaptability for startups to thrive in an unpredictable market.
By Rob Grazioli
Business Operations & Logistics
Time Is Money — Here’s How to Leverage It to Add Value to a Product
Don't let time be an afterthought. Learn to use it wisely in product development and drive profitability.
Building a Business
Her Business Is Solving the $12 Billion ‘Porch Pirate’ Problem — Here’s How a $300 Product Can Keep Your Packages Safe
Melissa Kieling and her son Brennan Naylor co-founded hyve Security to save customers headaches and retailers money.
By Amanda Breen
Side Hustle
‘$220,000 in 3 Months’: These Friends — One a Former Apple Engineer — Started a Side Hustle By Revamping an ‘Unruly, Ugly’ Product in Their Garage
Cristina Ashbaugh and Kelly McGee launched Yardsale to solve a common but often overlooked problem.
By Amanda Breen
Business Operations & Logistics
5 Powerful Ways to Streamline Your Work Processes with AI
The correct way to combine AI, automation, and human talent in the modern world by adopting a hybrid model. Learn the key steps businesses can take to successfully streamline operations and enhance performance using advanced technology.
By gidon levy
Entrepreneurs
I Tried New Sleep Tech From the Cult-Favorite Brand Behind Theragun. Should You Add It to Your Holiday Wish List?
Therabody's SmartGoggles 2nd Generation and SleepMask offer different solutions for sleep.
By Amanda Breen
Marketing
Product Changes Can Backfire — How Tweaks Risk Losing Customers and Revenue
It's important to continuously innovate your products, especially since competitors are always trying to catch up. However, there are times when you have a best-selling "staple" product that is already perfect as it is. In such cases, making changes to it can do more harm than good.
By George Deeb
Thought Leaders
Want Your Workers to Be More Productive? You Need a Better Way to Measure Their Contributions
To get a handle on productivity, companies need to connect people with business results.
By Ryan Wong
Human Resources
The Holidays Are Nearing — Combat Productivity Lulls in Your Business With These 3 Strategies
Ergonomics is a strategic advantage for businesses looking to boost productivity. Addressing the physical needs of your team doesn't just create a more pleasant workplace; you're setting the stage for better performance, fewer energy dips and sustained focus throughout the workday.
Human Resources
This One Habit is a Productivity Killer — And You Can Get Rid of It in Under 5 Minutes
Notifications are productivity vampires — silence them to reclaim your focus and momentum.
Building a Business
Launching a New Tech Product? Here Are the Steps You Need to Take to Ensure It Succeeds.
Deliver value to your customers through a sustainable product lifecycle. Adapt, iterate, and listen to your customers in order to keep your product relevant.
By Jessica Wong
Building a Business
Teflon Poisoning Inspired This Entrepreneur to Create His Own Non-Toxic Cookware Brand: ‘We Launched With a Waitlist of Thousands.’
Jordan Nathan, founder of the non-toxic kitchenware brand Caraway, shares strategies for product development and marketing that deliver incredible growth.
By Dan Bova
Marketing
Launching Your First Paid Product? Here’s How to Successfully Turn Your Expertise Into Profit
Are you ready to launch your first paid product but feeling nervous? Don't worry — starting small with the right type of product is the secret to success. Read on to learn how to outline clear benefits, value price, leverage social media marketing and deliver excellent customer experience.
By Murali Nethi
Business Ideas
Free Webinar | July 18: How to Design, Manufacture and Sell Your Product Idea
Join us for our webinar with Jordan Nathan, founder of the kitchenware brand Caraway. Jordan will share the strategies he used to develop, manufacture and sell his products that grew Caraway's annual revenue by over 500% in just 4 years. Register now!
Building a Business
This Founder’s Smart Sunglasses Retail for $849 — and He Crowdfunded More Than $300,000. Here’s How He Came Up With the Idea That Could Revolutionize Eyewear.
'Entrepreneur' spoke with Deep Optics CEO and founder Yariv Haddad, who shared some exclusives about the startup's journey so far, plus its growth and expansion strategies.
By Sherin Shibu
Building a Business
How to Ensure Your Product Is Designed, Developed and Marketed to Achieve Revenue Goals
How to align your product with your company's growth goals — and how doing so can lead to increased success for your business
Marketing
The Soda Industry Changed Forever — Thanks to This CEO’s Approach to Gen Z
Interview with OLIPOP's CEO Ben Goodwin is now available to subscribers.
Business Plan
Use This Worksheet to Write a Product Description That Sells
It is vitally important that your business plan is able to build a convincing case for the product or service that you plan on selling.
By Eric Butow
Building a Business
The Importance of Connecting Your Organization to Your Product and Users (and How to Do It)
How to ensure everyone in your organization is aligned with the company vision — and how doing so enhances both your workplace and the product development process.
By Itzik Elbaz
Side Hustle
These Retirees Just Wanted Their Cats to Drink More Water. Now Their Remote Side Hustle Makes $80,000 a Year.
This couple wanted to make and sell something from the comfort of their home. Now they're offering up their playbook for others.