Product Development | Page 10

Building a Business

Show Your Work: Letting a Great Product Sell Itself

There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.

By Paul Jun

Marketing

Your Product Launch Feels Like the Super Bowl But It’s Really the Start of the Season

By Hunter Hillenmeyer

Building a Business

How to Make Your Business Stand Out

Building a Business

Ask These 7 Questions to Get the Honest Feedback You Need

By John Boitnott

Tech

3 Ways to Keep It Simple When You Have the Urge to Add One More Feature

Product developers feel a tidal pull to make things far more complicated than necessary or than anybody else wants.

By JD Albert

Building a Business

4 Questions to Ask Before Doing a National Product Rollout

A successful national rollout is achievable -- it just requires a little planning.

By Jason Kulpa

Thought Leaders

How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success

The legendary skateboarder describes his early entrepreneurial wipeouts and the hard lessons he learned from them.

By Kim Lachance Shandrow

Building a Business

Delight, the Awesome Product Metric That Rules Them All

Do your goods outshine the competition and instill fierce consumer loyalty?

By Kumar Srivastava

Building a Business

How We Use Twitter to Build Products People Love

This simple change can help you feel closer to your customers and create better solutions to their problems.

By Leo Widrich

Building a Business

Should You Listen to Your Customers’ Needs or Do They Even Know What They Really Want?

There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.

By Alice Default

Building a Business

7 Methods for Analyzing Your Great Idea Before You Bet the Company on It

There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.

By Kedma Ough

Building a Business

One of These Nifty Inventions Could Soon Land on Staples’ Shelves

A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.

By Catherine Clifford

Building a Business

How to Charge Ahead While in a Holding Pattern

While waiting for something to get complete can feel like an eternity, it is important to make the most of that time.

By Sarah Haselkorn

Building a Business

To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.

By Christie Garton

Building a Business

Sometimes, Keeping the Project Moving Requires You to Gently Tell Clients ‘No’

We all love great ideas but to get a product to market on time, and on budget, somebody needs to draw a line at good enough.

By Bobby Emamian

Business Ideas

How Customer Feedback Can Stymie Innovation

Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.

By Jeff Dyer and Nathan Furr

Building a Business

The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success

Here's how to use the scientific method to achieve success as an entrepreneur.

Building a Business

3 Steps to Determine Product-Market Fit

For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.

By Will Caldwell

Building a Business

Last Things First: 4 Secrets to Acing Your Product Development Process

Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.

By Frank Robinson

Business News

The Hidden Opportunity: Toys That Bridge the Gender Gap

As large corporations miss the clamoring for products that appeal to both girls and boys, forward-thinking entrepreneurs have the chance to fill the void.

By Peter Gasca

Building a Business

Know Your Customers by Living a Day in Their Lives

Business products are generally purchased because they solve problems, so a deep understanding of the buyer is required.

By Steve Blank

Building a Business

Your Secret Resource to Get a Better Product: Customer Service

Move beyond the minimum viable product with the help of your staff to develop the most valuable product.

By Leyla Seka

Building a Business

The 3 Biggest Roadblocks in Product Development

The three spots where product development startups are most likely to stumble - and how to get around them

By JD Albert

Building a Business

To Build a Great Licensing Partnership, Discuss Expectations Early

A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.

By Pete Canalichio

Building a Business

Testing, Testing: Is There a Market for My Product?

To fight startup failure, practice product testing early and often.

By JD Albert

Thought Leaders

Finding a Top-Notch Manufacturer for Your Startup

Finding manufactures is a daunting task, particularly when dealing with factories overseas. Here are a few tips on making it easier.

By Jason Lucash

Business Funding

Tight Budget Launch Dilemma – Outsource or DIY?

The self-funded entrepreneur can neither afford to outsource everything or do things poorly.

By Rohan Ayyar

Building a Business

Embrace the Soft Launch

For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.

By Rohan Ayyar

Building a Business

5 Must-Track Metrics to Keep Your Startup Alive

Monitor your company's progress on cash flow, investment prospecting, hiring, customers and product development.

By Peter S. Cohan

Building a Business

New Breed of Products Aims to Improve Users’ Lives

The definition of product design has expanded thanks to the likes of Nest and Jawbone.

By Richard Schatzberger