Building a Business
4 Questions to Ask Before Doing a National Product Rollout
A successful national rollout is achievable -- it just requires a little planning.
By Jason Kulpa
Product Development | Page 10
Building a Business
Should You Listen to Your Customers’ Needs or Do They Even Know What They Really Want?
There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.
Building a Business
7 Methods for Analyzing Your Great Idea Before You Bet the Company on It
There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.
By Kedma Ough
Building a Business
One of These Nifty Inventions Could Soon Land on Staples’ Shelves
A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.
Building a Business
How to Charge Ahead While in a Holding Pattern
While waiting for something to get complete can feel like an eternity, it is important to make the most of that time.
Building a Business
To Sell Products to Millennials, First Invite Them To Help Develop It
Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
Building a Business
Sometimes, Keeping the Project Moving Requires You to Gently Tell Clients ‘No’
We all love great ideas but to get a product to market on time, and on budget, somebody needs to draw a line at good enough.
Business Ideas
How Customer Feedback Can Stymie Innovation
Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.
Building a Business
The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success
Here's how to use the scientific method to achieve success as an entrepreneur.
Building a Business
3 Steps to Determine Product-Market Fit
For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
Building a Business
Last Things First: 4 Secrets to Acing Your Product Development Process
Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.
Business News
The Hidden Opportunity: Toys That Bridge the Gender Gap
As large corporations miss the clamoring for products that appeal to both girls and boys, forward-thinking entrepreneurs have the chance to fill the void.
By Peter Gasca
Building a Business
Know Your Customers by Living a Day in Their Lives
Business products are generally purchased because they solve problems, so a deep understanding of the buyer is required.
By Steve Blank
Building a Business
Your Secret Resource to Get a Better Product: Customer Service
Move beyond the minimum viable product with the help of your staff to develop the most valuable product.
By Leyla Seka
Building a Business
The 3 Biggest Roadblocks in Product Development
The three spots where product development startups are most likely to stumble - and how to get around them
By JD Albert
Building a Business
To Build a Great Licensing Partnership, Discuss Expectations Early
A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.
Building a Business
Testing, Testing: Is There a Market for My Product?
To fight startup failure, practice product testing early and often.
By JD Albert
Thought Leaders
Finding a Top-Notch Manufacturer for Your Startup
Finding manufactures is a daunting task, particularly when dealing with factories overseas. Here are a few tips on making it easier.
By Jason Lucash
Business Funding
Tight Budget Launch Dilemma – Outsource or DIY?
The self-funded entrepreneur can neither afford to outsource everything or do things poorly.
By Rohan Ayyar
Building a Business
Embrace the Soft Launch
For the typical start up, the less splashy the launch the better the chances of quietly refining the product and finding the first customer.
By Rohan Ayyar
Building a Business
5 Must-Track Metrics to Keep Your Startup Alive
Monitor your company's progress on cash flow, investment prospecting, hiring, customers and product development.
Building a Business
New Breed of Products Aims to Improve Users’ Lives
The definition of product design has expanded thanks to the likes of Nest and Jawbone.
Building a Business
Is Competition a Catalyst for Innovation?
The products of rival firms can prompt and motivate a company to differentiate its offerings and invent new solutions.
Human Resources
What’s That Behind You! Why Paranoia is Good for Business.
As you launch projects or make changes, it's vital to think about ways things can go wrong.
Thought Leaders
The Art of Having a Productive Argument
Learn to articulate what you want, spend time listening and try to understand the other side. And experiment with these seven steps.
Building a Business
Have an Idea for the Cokes or Apples of the World? 6 Ways to Get Their Attention.
Pitching a product at one of these mega companies isn't as daunting as you may think.
By Stephen Key
Building a Business
The Ultimate Test: Turning Your Cool Idea Into a Great Product
Developing careful manufacturing design guidelines and specifications along with continuous reviews will help ensure you deliver on what your customers desire.