If you don't do your homework, choosing a manufacturer to develop your products can be a very long and costly process. Here are a few pointers on making the process less painful.
There is a fundamental difference between simply using a product versus using a product where you also know its history and how it was conceived. The latter elicits an emotional connection.
These tips should help you to define exactly what your business offers, how that can serve the needs of your target market and how to build a niche for yourself.