Building a Business
Do You Know Your Ecommerce Business’ Core Products?
Warning: Product concentration can put you at risk. A competitor can easily swoop in and take business away from you.
By Thomas Smale
Product Development | Page 7
Business Ideas
You Need to Immediately Stop Believing These 5 Product Innovation Misconceptions
Don't launch your new product before you have a full grasp of how to monetize it.
Marketing
Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists
Know more about your customers and attract those who can spread the word about your business.
Building a Business
Rubber Ducky, You Were the One to Help Revive Stateside Manufacturing
Craig Wolfe, CEO of Celebriducks -- the top custom rubber duck manufacturer in the world -- describes how his company leverages the Made in the USA label.
By Carol Roth
Building a Business
5 Sales Lessons B2B Companies Can Learn from Apple
At Apple the lessons outlined contributed to building a business that delights people around the world.
Building a Business
Tasting As You Go: The 5 Benefits of ‘Piloting’
Think of product development like a cooking show: Try it before you serve it.
By Tucker Fort
Building a Business
Excessive Optimism Played a Big Role in the 2010 Deepwater Horizon Oil Rig Disaster. Don’t Let It Destroy Your Startup.
Like BP's executives, we are all susceptible to an overly optimistic view of ourselves and our companies.
Thought Leaders
Shark Tank’s Kevin Harrington Explains the ‘Wow’ Factor That Prompts Investors to Take Action
Harrington looks beyond engagement to determine whether a product has what it takes to keep users coming back on a regular basis.
Building a Business
You Need to Become a Software Company… or Die
Every business -- no matter what you produce -- should also be in the software business
By Joel Basgall
Thought Leaders
The Inventor of the George Foreman Grill Sets the Record Straight
Michael Boehm explains how he created one of the bestselling infomercial products of all time.
By Stephen Key
Building a Business
Is Your Your Company Stalling Out or Are You Just Not Measuring Your Progress Accurately?
Just because you have more work than you can manage doesn't mean you aren't getting anything done.
By Jimi Smoot
Business Accounting
The 10 Costs You’ll Pay to Bring Your Hardware Product to Market
Apple reportedly spent $150 million to bring the iPhone to market. Hopefully, your costs will be a little less.
By John Teel
Thought Leaders
What Starbucks Teaches About Marketing Commodity Products
Create a unique selling proposition around your customer's fantasy buying experience and your company benefits.
Marketing
What Kind of Shopper Are You?
Understand your shopping style helps you become more efficient navigating the Web.
Building a Business
Crowdfunding Won’t Work Unless You Prove Your Product Can Ease a Pain Point
If you work to connect with users on an emotional level and solve one (or more) of their problems, crowdfunding is the way to go.
Building a Business
Continue to Innovate Your Products, or Die a Slow Death
Make additional investments in your product and companyto prevent a slow death of your business.
By George Deeb
Marketing
Too Many Bells and Whistles Will Not Sell a Product
Most customers and marketers can't remember or name more than a half-dozen key features of any solution.
Building a Business
How to Figure Out Your Best Manufacturing Solution
Ask yourself these 10 questions to begin to identify the right path.
By JD Albert
Marketing
4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy
The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.
Building a Business
Are You Trying to Protect Your Idea — or Sell It?
Do you really need a patent? It all depends on who you ask.
By Stephen Key
Marketing
When You’ve Built an Audience You’ll Know What Product to Sell
Content marketing success is, literally, all about the audience. They will tell you what they want they want to buy from you.
By Dorie Clark
Building a Business
Dare to Be Different — or Watch Your Business Derail
Many things can cause a small business to fail, but the most frequent reason is that the owner has failed to effectively differentiate his or her product or service from the competition.
Building a Business
Which of Your Great Ideas Should You Work on Bringing to Market First?
When you're in the midst of a creative surge, it's sometimes hard to narrow things down. Use this checklist to help.
By Stephen Key
Building a Business
Inflection Points: 3 Business Growth Triggers
In this infographic, explore three key trigger points in the lifespan of a business, and find tips on how to handle them.
Marketing
3 Steps to Bring Your New Electronic Product to Market
Follow these tips to turn your concept of a brilliant new gadget into profit.
By John Teel
Building a Business
Get a Software Patent to Protect Yourself, But Be Prepared for a Frustrating Process
Creating innovative software and getting a patent for it do not line up very well in this day and age. Here are eight reasons why the two are such different worlds.
Building a Business
What It’s Like When You Finally See Your Idea-Turned-Product on Store Shelves
For makers, inventors and dreamers, it's the ultimate high when you see with your own eyes that "you've finally arrived."
By Stephen Key