Marketing
3 Strategies to Make Your Product the Best Before It Comes out of the Shadows
Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.
By Ray Beharry
Product Development | Page 7
Building a Business
Get Your Seasonal Toy Into Walmart in Under Two Years Without Breaking the Bank
An Entrepreneur contributor interviews someone who pulled off this feat and reports on seven takeaways this man had to offer.
By Stephen Key
Thought Leaders
5 Tips for Outsourcing Product Development
If you're a non-technical entrepreneur, outsourcing product development may be the only way to go.
By John Teel
Building a Business
Rapid Prototyping: The Best Route to Happy Customers
Transform product development from a guessing game into great market research: 4 ways how.
By Tony Scherba
Thought Leaders
3 Ways to Slay the Risk of Bringing a New Product to Market
Making money from your ingenuity requires getting people as excited about the opportunity as you are.
By Stephen Key
Building a Business
Do You Know Your Ecommerce Business’ Core Products?
Warning: Product concentration can put you at risk. A competitor can easily swoop in and take business away from you.
By Thomas Smale
Thought Leaders
Should I Join the Makerspace Revolution?
Before you join a collaborative workspace, consider these tips.
Building a Business
The 4 Biggest Mistakes Inventors Make
Product development is a business. You can't afford rookie errors.
By Stephen Key
Thought Leaders
4 Signs That a So-Called Entrepreneur Is Just a ‘Wantrepreneur’
Entrepreneurs build businesses. Wantrepreneurs find excuses.
Business Ideas
You Need to Immediately Stop Believing These 5 Product Innovation Misconceptions
Don't launch your new product before you have a full grasp of how to monetize it.
Marketing
Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists
Know more about your customers and attract those who can spread the word about your business.
Building a Business
Rubber Ducky, You Were the One to Help Revive Stateside Manufacturing
Craig Wolfe, CEO of Celebriducks -- the top custom rubber duck manufacturer in the world -- describes how his company leverages the Made in the USA label.
By Carol Roth
Building a Business
5 Sales Lessons B2B Companies Can Learn from Apple
At Apple the lessons outlined contributed to building a business that delights people around the world.
Building a Business
Tasting As You Go: The 5 Benefits of ‘Piloting’
Think of product development like a cooking show: Try it before you serve it.
By Tucker Fort
Building a Business
Excessive Optimism Played a Big Role in the 2010 Deepwater Horizon Oil Rig Disaster. Don’t Let It Destroy Your Startup.
Like BP's executives, we are all susceptible to an overly optimistic view of ourselves and our companies.
Thought Leaders
Shark Tank’s Kevin Harrington Explains the ‘Wow’ Factor That Prompts Investors to Take Action
Harrington looks beyond engagement to determine whether a product has what it takes to keep users coming back on a regular basis.
Building a Business
You Need to Become a Software Company… or Die
Every business -- no matter what you produce -- should also be in the software business
By Joel Basgall
Thought Leaders
The Inventor of the George Foreman Grill Sets the Record Straight
Michael Boehm explains how he created one of the bestselling infomercial products of all time.
By Stephen Key
Building a Business
Is Your Your Company Stalling Out or Are You Just Not Measuring Your Progress Accurately?
Just because you have more work than you can manage doesn't mean you aren't getting anything done.
By Jimi Smoot
Business Accounting
The 10 Costs You’ll Pay to Bring Your Hardware Product to Market
Apple reportedly spent $150 million to bring the iPhone to market. Hopefully, your costs will be a little less.
By John Teel
Thought Leaders
What Starbucks Teaches About Marketing Commodity Products
Create a unique selling proposition around your customer's fantasy buying experience and your company benefits.
Marketing
What Kind of Shopper Are You?
Understand your shopping style helps you become more efficient navigating the Web.
Building a Business
Crowdfunding Won’t Work Unless You Prove Your Product Can Ease a Pain Point
If you work to connect with users on an emotional level and solve one (or more) of their problems, crowdfunding is the way to go.
Building a Business
Continue to Innovate Your Products, or Die a Slow Death
Make additional investments in your product and companyto prevent a slow death of your business.
By George Deeb
Marketing
Too Many Bells and Whistles Will Not Sell a Product
Most customers and marketers can't remember or name more than a half-dozen key features of any solution.
Building a Business
How to Figure Out Your Best Manufacturing Solution
Ask yourself these 10 questions to begin to identify the right path.
By JD Albert
Marketing
4 Tips for Successfully Launching a New Product From the Co-Founder of 5-Hour Energy
The veteran energy drink marketing master shares the secrets to getting your merchandise in the right place -- into customers' hands.