Business Ideas
How to Make Benign Neglect Work for You
Find a way to put a new spin on a familiar product.
Product Development | Page 7
Building a Business
3 Road-Mapping Sins That Could Kill Your Next Product
The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.
By Tony Scherba
Building a Business
The Number 1 Mistake Most Founders Make
You better be right if you are so confident your idea is perfect that you don't ask intended customers what they think.
By Mike Jones
Marketing
3 Tips to Declutter Your Product Offerings
Let simplicity reign. Very complicated products can confuse customers and kill sales.
Business News
Remembering Microsoft’s Zune: 4 Product-Planning Lessons for Entrepreneurs
Zune struggled to capture even one-eighth of the iPod's market share. Why did Zune, backed by the Microsoft tech juggernaut, fail to find its foothold? Simple: product planning.
By Tony Scherba
Marketing
5 Steps to Launching a New Product in a Week
It doesn't take long to go from concept to launch when you have a plan.
Building a Business
3 Ways to Redesign Your Product and Spark a Price Revolution
Find out if you should make your product less expensive.
By Richard Koch
Thought Leaders
The 3 Tasks You Need Your Product Management Team to Do
Develop something that's unique. Just don't expect it to be perfect.
Marketing
3 Strategies to Make Your Product the Best Before It Comes out of the Shadows
Forget the secrecy. Instead, focus on running enough competitive analysis to successfully differentiate your product.
By Ray Beharry
Building a Business
5 Key Ways to Make Your Product More Useful or More Appealing to Customers
In order to proposition simplify your product, try these tips for making it either more useful or more appealing to buyers.
By Richard Koch
Tech
How to Make Your First IoT Product a Great One
Care in prototyping and planning will help you avoid mistaking hype for traction and prevent your new product from becoming a connected catastrophe.
By Tony Scherba
Tech
You Can’t Expand While Your House Is on Fire
Some steps you just don't get to skip, like having a product that works as advertised, at a cost that makes economic sense.
By George Deeb
Building a Business
Get Your Seasonal Toy Into Walmart in Under Two Years Without Breaking the Bank
An Entrepreneur contributor interviews someone who pulled off this feat and reports on seven takeaways this man had to offer.
By Stephen Key
Thought Leaders
5 Tips for Outsourcing Product Development
If you're a non-technical entrepreneur, outsourcing product development may be the only way to go.
By John Teel
Building a Business
Rapid Prototyping: The Best Route to Happy Customers
Transform product development from a guessing game into great market research: 4 ways how.
By Tony Scherba
Thought Leaders
3 Ways to Slay the Risk of Bringing a New Product to Market
Making money from your ingenuity requires getting people as excited about the opportunity as you are.
By Stephen Key
Building a Business
Do You Know Your Ecommerce Business’ Core Products?
Warning: Product concentration can put you at risk. A competitor can easily swoop in and take business away from you.
By Thomas Smale
Thought Leaders
Should I Join the Makerspace Revolution?
Before you join a collaborative workspace, consider these tips.
Building a Business
The 4 Biggest Mistakes Inventors Make
Product development is a business. You can't afford rookie errors.
By Stephen Key
Thought Leaders
4 Signs That a So-Called Entrepreneur Is Just a ‘Wantrepreneur’
Entrepreneurs build businesses. Wantrepreneurs find excuses.
Business Ideas
You Need to Immediately Stop Believing These 5 Product Innovation Misconceptions
Don't launch your new product before you have a full grasp of how to monetize it.
Marketing
Former CNN Anchor Ali Velshi: 2 Keys to Make Your Pitch Stand Out to Journalists
Know more about your customers and attract those who can spread the word about your business.
Building a Business
Rubber Ducky, You Were the One to Help Revive Stateside Manufacturing
Craig Wolfe, CEO of Celebriducks -- the top custom rubber duck manufacturer in the world -- describes how his company leverages the Made in the USA label.
By Carol Roth
Building a Business
5 Sales Lessons B2B Companies Can Learn from Apple
At Apple the lessons outlined contributed to building a business that delights people around the world.
Building a Business
Tasting As You Go: The 5 Benefits of ‘Piloting’
Think of product development like a cooking show: Try it before you serve it.
By Tucker Fort
Building a Business
Excessive Optimism Played a Big Role in the 2010 Deepwater Horizon Oil Rig Disaster. Don’t Let It Destroy Your Startup.
Like BP's executives, we are all susceptible to an overly optimistic view of ourselves and our companies.
Thought Leaders
Shark Tank’s Kevin Harrington Explains the ‘Wow’ Factor That Prompts Investors to Take Action
Harrington looks beyond engagement to determine whether a product has what it takes to keep users coming back on a regular basis.