Product Development | Page 5

Exciting new technologies are emerging every day, but just mashing them together isn't the way to make a compelling product. Instead, follow these steps to create a genuine product that solves a real problem.

The truth is, most product launches fail for two very simple reasons, both of which you've heard about time and time again.

Follow these steps to put sentiment aside and pinpoint your best ideas that meet customers' needs.

No, you don't need a major overhaul to keep customers coming back for more. Just ask Apple.

It has no physical form, and therefore little or no development cost; but a 'digital product' like an ebook or audio cost can earn you a bundle.

Thinking up the product was easy. Building the business was hard.

Marissa Louie, CEO of stuffed animal company Animoodles, found her path thanks to a cherished toy that belonged to her late sister.

Don't get so excited that you forget why you're working on the product in the first place.

A reliably delicious sandwich served at a friendly, clean restaurant doesn't have to be as cheap as a burger.

Learn from Microsoft's 'Open Hack' approach to collaboratively solve customer problems.

It's hard to be objective about ourselves but if we really pay attention our colleagues will reflect how we are perceived and what it means for the business.

Overconfidence could be the death of your startup. So, keep the problem you're solving (not its solution) at the heart of your company.

Pay attention to the mundane and focus on simple improvements. Your key to crazy entrepreneurial success might just be sitting there on the kitchen counter.

There are mistakes everybody should know to avoid.

Are you ready for a second-generation product? Here's what to remember.

When Buffy set out to build a cozy, cooling, eco-friendly comforter, they encountered an unexpected problem in manufacturing -- and had to solve it by making the item less perfect.

Naomi Kelman is the CEO of Willow, a sleek breast pump that launched earlier this year. To get it just right, she and her team surveyed moms across the country.

3 keys to empowering entrepreneurs from Doc Brown and Marty McFly

Every game-changer ever began as someone's idea. Configure your workplace to nourish your employees' little insights. The benefits can be bountiful.

Karen John's startup, Heartwork, creates sleek, functional office furniture. But before she launched, she had to focus her idea, support its development and ignore her family's advice.

After an entrepreneurial failure, Miko Branch launched a new business out of necessity -- and identified a lucrative, underserved market in the haircare industry.