Instead of looking outward to identify problems to solve and markets to serve, entrepreneurs should focus on their own frustrations. The unique solutions they come up with will have a natural market filled with customers just like them.
Don't make the "build it and they will come" mistake with teachers. Without a proven product that fulfills a need of theirs or their students, any attempts to sell to teachers will tank.
Most startups are merely solutions in search of problems. You might think you know what your users want, and you might even get the design right by building something beautiful. Unless you start with the right design, however, your startup is as good as scrap.
Bringing a new product to the FMCG market is tough. You need the right product, partners and mindset. Here's how the founders of Zang are getting it right.