Business Funding
3 Crowdfunding Tips Every Company Forgets From a Brand That Raised $800,000 and Got Acquired
Wearable brand Misfit explains how to position yourself, avoid disappointing backers and keep things fresh.
Product Development | Page 6
Building a Business
Kill That Project Dead! (Or at Least Rethink It.)
Early experimentation separates viable products from ones that looked better on paper. Here are four signs that you should bail.
By Rudy Mutter
Thought Leaders
Podcast: This Founder Made Space for an Unusual Obsession — and It Led to a One-of-a-Kind Kayak Company
The entrepreneur behind a collapsible boat company explains how he used origami to fuel his passion.
By Linda Lacina
Building a Business
Why Your Marketing Department Might Need an Unlikely Hero
Remember "The Phantom Tollbooth"? Maybe you need a change agent like Milo.
Thought Leaders
From Bartender to Inventor: How to Turn Your Day Job Into Passive Income
Ever question why bartenders pour beer into pitchers at an angle when they don't have to? Inventor David Fedewa made money off that one.
By Stephen Key
Tech
Why Lisn Lost: It Got the Design Right, But It Didn’t Get the Right Design.
Most startups are merely solutions in search of problems. You might think you know what your users want, and you might even get the design right by building something beautiful. Unless you start with the right design, however, your startup is as good as scrap.
By Skot Carruth
Marketing
4 Strategies for a Strong Early Marketing Plan
Start marketing before your launch, and customize your approach to the product and its target market.
By Q Manning
Marketing
Don’t Start Marketing Before You’re Ready to Start Selling
Creating a demand for something you can't deliver will hurt your brand reputation and your bottom line.
By George Deeb
Business News
Can Even Small Companies Have an Impact on the Environment? Yup, These 2 Have.
Proud Source Water teamed with Fishbone Packaging to help eliminate plastic from the bottled water industry.
By Stephen Key
Tech
3 Simple Product Development Lessons All Entrepreneurs Should Remember
Here are the things I have always kept in mind in continually working to evolve the companies I've run.
By Dave Scott
Business Ideas
4 Tips for Developing a Product Around an Unknown Concept
If you're a trailblazer in a novel space, here are four ways to forge ahead.
By Jon Brody
Thought Leaders
From Prototype to Production: 3 Things You Must Do
There's no substitute for research. Your success depends on knowing what it costs to create your product and finding the best way to build it.
By David Cann
Thought Leaders
How to Love That Product You’re Developing — Realistically
Successfully executing your idea requires staying faithful to your vision -- and taming that wandering eye.
Business News
5 Ways The Founders Of Zang Chocolate Launched a New Product In a Highly Competitive Market
Bringing a new product to the FMCG market is tough. You need the right product, partners and mindset. Here's how the founders of Zang are getting it right.
Building a Business
The Simplest Ideas Can Be Extremely Profitable. Here’s Proof.
Gene Luoma solved a universal problem -- clogged drains -- with a strip of plastic from his garage. His device has sold 33 million units.
By Stephen Key
Building a Business
Should Your Product Be Perfect or Scalable? Can It Be Both?
When I first designed my platform for Due, I knew all along that I was not going to wait to create the perfect product before I launched it.
By John Rampton
Business Ideas
How to Make Benign Neglect Work for You
Find a way to put a new spin on a familiar product.
Building a Business
The 4 Traits Every Good Project Manager Needs
Entrepreneurs and founders must operate like product managers to succeed.
Building a Business
3 Tips for Manufacturing Products That Last a Lifetime
Companies across consumer product categories, from Patagonia apparel to All-Clad cookware, are successfully marketing their products by focusing on longevity, not price.
By Dave Kahng
Building a Business
7 Things Startups Should Know About Outsourcing Development
Keep factors such as technology standards, intellectual property rights and personalized communication in mind. They'll save you.
By Steve Young
Building a Business
3 Road-Mapping Sins That Could Kill Your Next Product
The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.
By Tony Scherba
Building a Business
The Number 1 Mistake Most Founders Make
You better be right if you are so confident your idea is perfect that you don't ask intended customers what they think.
By Mike Jones
Marketing
3 Tips to Declutter Your Product Offerings
Let simplicity reign. Very complicated products can confuse customers and kill sales.
Business News
Remembering Microsoft’s Zune: 4 Product-Planning Lessons for Entrepreneurs
Zune struggled to capture even one-eighth of the iPod's market share. Why did Zune, backed by the Microsoft tech juggernaut, fail to find its foothold? Simple: product planning.
By Tony Scherba
Marketing
5 Steps to Launching a New Product in a Week
It doesn't take long to go from concept to launch when you have a plan.
Building a Business
3 Ways to Redesign Your Product and Spark a Price Revolution
Find out if you should make your product less expensive.
By Richard Koch
Thought Leaders
The 3 Tasks You Need Your Product Management Team to Do
Develop something that's unique. Just don't expect it to be perfect.