Product Development | Page 6

Don't make the "build it and they will come" mistake with teachers. Without a proven product that fulfills a need of theirs or their students, any attempts to sell to teachers will tank.

Early experimentation separates viable products from ones that looked better on paper. Here are four signs that you should bail.

The entrepreneur behind a collapsible boat company explains how he used origami to fuel his passion.

Remember "The Phantom Tollbooth"? Maybe you need a change agent like Milo.

Ever question why bartenders pour beer into pitchers at an angle when they don't have to? Inventor David Fedewa made money off that one.

Most startups are merely solutions in search of problems. You might think you know what your users want, and you might even get the design right by building something beautiful. Unless you start with the right design, however, your startup is as good as scrap.

Start marketing before your launch, and customize your approach to the product and its target market.

Creating a demand for something you can't deliver will hurt your brand reputation and your bottom line.

Proud Source Water teamed with Fishbone Packaging to help eliminate plastic from the bottled water industry.

Here are the things I have always kept in mind in continually working to evolve the companies I've run.

If you're a trailblazer in a novel space, here are four ways to forge ahead.

There's no substitute for research. Your success depends on knowing what it costs to create your product and finding the best way to build it.

Successfully executing your idea requires staying faithful to your vision -- and taming that wandering eye.

Bringing a new product to the FMCG market is tough. You need the right product, partners and mindset. Here's how the founders of Zang are getting it right.

Gene Luoma solved a universal problem -- clogged drains -- with a strip of plastic from his garage. His device has sold 33 million units.

When I first designed my platform for Due, I knew all along that I was not going to wait to create the perfect product before I launched it.

Find a way to put a new spin on a familiar product.

Entrepreneurs and founders must operate like product managers to succeed.

Companies across consumer product categories, from Patagonia apparel to All-Clad cookware, are successfully marketing their products by focusing on longevity, not price.

Keep factors such as technology standards, intellectual property rights and personalized communication in mind. They'll save you.

The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.