Marketing
5 Tips to Get Your Product or Service Noticed
Influences, testimonials and fact-based arguments are all potential friends for the task before you.
Product Development | Page 8
Building a Business
8 Ways to Ensure Market Domination
Creating a unique niche like bacon-infused vodka and diversifying product like CDs at Starbucks will help to seal your deal to ultimate success.
By Adam Toren
Building a Business
How to Evolve From Selling ‘Widgets’ to ‘Wisdom’
You decide which is more valuable to the client, things or actionable data insights from those things.
By George Deeb
Building a Business
Don’t Go the Way of the Hydrogen-Fueled Engine. Make Sure Your Product Fits Into Today’s World.
Study these six keys to properly balance technological innovation and business opportunity.
Business Operations & Logistics
4 Reasons Why Leaders Should Emulate Military Intelligence Training When Dealing With Big Data
Here are four lessons product development teams can learn from the military.
By Gil Sadeh
Marketing
Market Research Is Key to Recognizing Licensing Opportunities
Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
Tech
The 5 Hidden Costs of Building a Mobile App
The expense of creating a mobile app doesn't have much to do with its actual features but more so with the infrastructure required to build them.
Building a Business
The Inventors of This Travel Jacket Set Out to Raise $20,000 With Crowdfunding and Ended Up Raising More Than $10 Million. Here’s What Happened Next.
This is what it looks like to get 80,000 jackets sourced and manufactured in six months. Hint: It's one long, intense hustle.
Building a Business
I Asked 10,000 Users to Meet With Me. Here’s What Happened.
Hearing people's personal stories and situations is an incredibly deep experience.
Building a Business
The Importance of Product, Process and People
Stay focused on the big three and stay successful.
Building a Business
Your Product May Be Minimal, But Is It Viable?
A great MVP isn't only simple, it is also sufficient. It embodies the solution to the problem, or an elegant approximation to a solution that is good enough.
By Alex Iskold
Building a Business
Product Request? 5 Ways Sales Reps Can Spur Development.
Here are a few tips to help salespeople push for product development.
Building a Business
How to Hatch Your Golden Egg: The Keys To Product Development
A tested, well-defined business process will turn a great idea into a lasting money-maker.
By Moshe Hogeg
Building a Business
5 Ways to Salvage Promising Ideas That Aren’t Working Out
If you think of that first great insight as just the starting point, you won't give up on it when at first it doesn't succeed.
By John Rampton
Building a Business
Can a Software Development Company Be Your Co-Founder?
Can the two sides work together as partners, not as client and provider?
By David Teten
Building a Business
Why You Need to Keep Thinking About Your Business Every Single Day
Clearly, 'you don't know what you don't know' until you change your ways.
By George Deeb
Building a Business
Why Getting Your Product to Market Fast Is Not Always a Brilliant Move
Entrepreneurs can derive great insight and benefit from Scrum and Lean Startup but neither should be accepted as infallible doctrine.
Marketing
Here’s How to Make Sure Your Company Is Ready for Online Marketing
While social media and marketing can definitely help boost a brand's online presence, there are a few other things companies should do before investing resources to these areas.
Building a Business
4 Steps to Building a Great Product-Focused Organization
Having an awesome product is not enough for long-term survival. Success comes down to a well planned and executed product strategy.
By Peter Gasca
Building a Business
How Detailed Should Your Startup’s Product Road Map Be? (Infographic)
If your plans are too detailed for your team's size, you're wasting everyone's time.
By Andrew Cohen
Building a Business
Do Potential Customers Really Want Your Product? Here’s a Way to Find Out.
The Sprint Kit offers exercises to help you explore your possibilities.
By Andy Miller
Building a Business
This All-in-One Travel Jacket Is Approaching $1 Million on Kickstarter
Available as a sweatshirt, blazer, windbreaker or bomber, BauBax has everything from a built-in neck pillow and gloves to earphone holders and a drink pocket.
Business News
9 Essential Tools for Agile Product Development Teams
Wasting time always costs more than buying better tools.
Business Ideas
How Corporations Think and How You Can Use That to Scale Your Startup
Move that great product or idea ahead of the pack by finding an internal advocate at a corporation near you.
Building a Business
6 Ways a Sub-Optimized B2B Brand Costs You Money
Are you bleeding money by promoting a sub-optimized brand? Here's what to look for.
Building a Business
The Most Important Thing You Must Do as a Hardware Startup
You can't develop your product while living in a cave. Instead, "pre-sell" it via crowdfunding and email marketing.
By John Teel
Building a Business
How Do You Decide the Right Features for Your MVP?
First, distinguish between the "must-have" features vs. those merely be "nice to have."