Product Development | Page 8

Building a Business

Get a Software Patent to Protect Yourself, But Be Prepared for a Frustrating Process

Creating innovative software and getting a patent for it do not line up very well in this day and age. Here are eight reasons why the two are such different worlds.

By Martin Zwilling

Building a Business

What It’s Like When You Finally See Your Idea-Turned-Product on Store Shelves

By Stephen Key

Marketing

5 Tips to Get Your Product or Service Noticed

By Doug and Polly White

Building a Business

Indiegogo Launches a New Product to Court Big Businesses

By Catherine Clifford

Building a Business

Pro Tips for Hitting the Pricing Nail on the Head

To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.

By Robert W. Bly

Building a Business

10 Business Lessons I Learned Studying My Competition

Growing a business is a lot of trial and error, but it doesn't have to be all your trial and error.

By John Rampton

Building a Business

8 Ways to Ensure Market Domination

Creating a unique niche like bacon-infused vodka and diversifying product like CDs at Starbucks will help to seal your deal to ultimate success.

By Adam Toren

Building a Business

How to Evolve From Selling ‘Widgets’ to ‘Wisdom’

You decide which is more valuable to the client, things or actionable data insights from those things.

By George Deeb

Building a Business

Don’t Go the Way of the Hydrogen-Fueled Engine. Make Sure Your Product Fits Into Today’s World.

Study these six keys to properly balance technological innovation and business opportunity.

By Martin Zwilling

Business Operations & Logistics

4 Reasons Why Leaders Should Emulate Military Intelligence Training When Dealing With Big Data

Here are four lessons product development teams can learn from the military.

By Gil Sadeh

Marketing

Market Research Is Key to Recognizing Licensing Opportunities

Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.

By Pete Canalichio

Tech

The 5 Hidden Costs of Building a Mobile App

The expense of creating a mobile app doesn't have much to do with its actual features but more so with the infrastructure required to build them.

By Rahul Varshneya

Building a Business

The Inventors of This Travel Jacket Set Out to Raise $20,000 With Crowdfunding and Ended Up Raising More Than $10 Million. Here’s What Happened Next.

This is what it looks like to get 80,000 jackets sourced and manufactured in six months. Hint: It's one long, intense hustle.

By Catherine Clifford

Building a Business

I Asked 10,000 Users to Meet With Me. Here’s What Happened.

Hearing people's personal stories and situations is an incredibly deep experience.

By Miles Jennings

Building a Business

The Importance of Product, Process and People

Stay focused on the big three and stay successful.

By David Ciccarelli

Building a Business

Your Product May Be Minimal, But Is It Viable?

A great MVP isn't only simple, it is also sufficient. It embodies the solution to the problem, or an elegant approximation to a solution that is good enough.

By Alex Iskold

Building a Business

Product Request? 5 Ways Sales Reps Can Spur Development.

Here are a few tips to help salespeople push for product development.

By Joe Gustafson

Building a Business

How to Hatch Your Golden Egg: The Keys To Product Development

A tested, well-defined business process will turn a great idea into a lasting money-maker.

By Moshe Hogeg

Building a Business

5 Ways to Salvage Promising Ideas That Aren’t Working Out

If you think of that first great insight as just the starting point, you won't give up on it when at first it doesn't succeed.

By John Rampton

Building a Business

Can a Software Development Company Be Your Co-Founder?

Can the two sides work together as partners, not as client and provider?

By David Teten

Building a Business

Why You Need to Keep Thinking About Your Business Every Single Day

Clearly, 'you don't know what you don't know' until you change your ways.

By George Deeb

Building a Business

Why Getting Your Product to Market Fast Is Not Always a Brilliant Move

Entrepreneurs can derive great insight and benefit from Scrum and Lean Startup but neither should be accepted as infallible doctrine.

By Jurgen Appelo

Marketing

Here’s How to Make Sure Your Company Is Ready for Online Marketing

While social media and marketing can definitely help boost a brand's online presence, there are a few other things companies should do before investing resources to these areas.

By Matt Williams

Building a Business

4 Steps to Building a Great Product-Focused Organization

Having an awesome product is not enough for long-term survival. Success comes down to a well planned and executed product strategy.

By Peter Gasca

Building a Business

How Detailed Should Your Startup’s Product Road Map Be? (Infographic)

If your plans are too detailed for your team's size, you're wasting everyone's time.

By Andrew Cohen

Building a Business

Do Potential Customers Really Want Your Product? Here’s a Way to Find Out.

The Sprint Kit offers exercises to help you explore your possibilities.

By Andy Miller

Building a Business

This All-in-One Travel Jacket Is Approaching $1 Million on Kickstarter

Available as a sweatshirt, blazer, windbreaker or bomber, BauBax has everything from a built-in neck pillow and gloves to earphone holders and a drink pocket.

By Catherine Clifford