Building a Business
Are You Trying to Protect Your Idea — or Sell It?
Do you really need a patent? It all depends on who you ask.
By Stephen Key
Product Development | Page 8
Building a Business
Which of Your Great Ideas Should You Work on Bringing to Market First?
By Stephen Key
Building a Business
Inflection Points: 3 Business Growth Triggers
In this infographic, explore three key trigger points in the lifespan of a business, and find tips on how to handle them.
Marketing
3 Steps to Bring Your New Electronic Product to Market
Follow these tips to turn your concept of a brilliant new gadget into profit.
By John Teel
Building a Business
Get a Software Patent to Protect Yourself, But Be Prepared for a Frustrating Process
Creating innovative software and getting a patent for it do not line up very well in this day and age. Here are eight reasons why the two are such different worlds.
Building a Business
What It’s Like When You Finally See Your Idea-Turned-Product on Store Shelves
For makers, inventors and dreamers, it's the ultimate high when you see with your own eyes that "you've finally arrived."
By Stephen Key
Marketing
5 Tips to Get Your Product or Service Noticed
Influences, testimonials and fact-based arguments are all potential friends for the task before you.
Building a Business
Indiegogo Launches a New Product to Court Big Businesses
The San Francisco-based fundraising platform is positioning crowdfunding as a way for established businesses to do better market research and test new products.
Building a Business
Pro Tips for Hitting the Pricing Nail on the Head
To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.
Building a Business
10 Business Lessons I Learned Studying My Competition
Growing a business is a lot of trial and error, but it doesn't have to be all your trial and error.
By John Rampton
Building a Business
8 Ways to Ensure Market Domination
Creating a unique niche like bacon-infused vodka and diversifying product like CDs at Starbucks will help to seal your deal to ultimate success.
By Adam Toren
Building a Business
How to Evolve From Selling ‘Widgets’ to ‘Wisdom’
You decide which is more valuable to the client, things or actionable data insights from those things.
By George Deeb
Building a Business
Don’t Go the Way of the Hydrogen-Fueled Engine. Make Sure Your Product Fits Into Today’s World.
Study these six keys to properly balance technological innovation and business opportunity.
Business Operations & Logistics
4 Reasons Why Leaders Should Emulate Military Intelligence Training When Dealing With Big Data
Here are four lessons product development teams can learn from the military.
By Gil Sadeh
Marketing
Market Research Is Key to Recognizing Licensing Opportunities
Done carefully, licensing allows brands to leapfrog into new products and markets with little investment.
Tech
The 5 Hidden Costs of Building a Mobile App
The expense of creating a mobile app doesn't have much to do with its actual features but more so with the infrastructure required to build them.
Building a Business
The Inventors of This Travel Jacket Set Out to Raise $20,000 With Crowdfunding and Ended Up Raising More Than $10 Million. Here’s What Happened Next.
This is what it looks like to get 80,000 jackets sourced and manufactured in six months. Hint: It's one long, intense hustle.
Building a Business
I Asked 10,000 Users to Meet With Me. Here’s What Happened.
Hearing people's personal stories and situations is an incredibly deep experience.
Building a Business
The Importance of Product, Process and People
Stay focused on the big three and stay successful.
Building a Business
Your Product May Be Minimal, But Is It Viable?
A great MVP isn't only simple, it is also sufficient. It embodies the solution to the problem, or an elegant approximation to a solution that is good enough.
By Alex Iskold
Building a Business
Product Request? 5 Ways Sales Reps Can Spur Development.
Here are a few tips to help salespeople push for product development.
Building a Business
How to Hatch Your Golden Egg: The Keys To Product Development
A tested, well-defined business process will turn a great idea into a lasting money-maker.
By Moshe Hogeg
Building a Business
5 Ways to Salvage Promising Ideas That Aren’t Working Out
If you think of that first great insight as just the starting point, you won't give up on it when at first it doesn't succeed.
By John Rampton
Building a Business
Can a Software Development Company Be Your Co-Founder?
Can the two sides work together as partners, not as client and provider?
By David Teten
Building a Business
Why You Need to Keep Thinking About Your Business Every Single Day
Clearly, 'you don't know what you don't know' until you change your ways.
By George Deeb
Building a Business
Why Getting Your Product to Market Fast Is Not Always a Brilliant Move
Entrepreneurs can derive great insight and benefit from Scrum and Lean Startup but neither should be accepted as infallible doctrine.
Marketing
Here’s How to Make Sure Your Company Is Ready for Online Marketing
While social media and marketing can definitely help boost a brand's online presence, there are a few other things companies should do before investing resources to these areas.
Building a Business
4 Steps to Building a Great Product-Focused Organization
Having an awesome product is not enough for long-term survival. Success comes down to a well planned and executed product strategy.
By Peter Gasca