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A Childhood Memory Helped This Founder Find Her Passion

Marissa Louie, CEO of stuffed animal company Animoodles, found her path thanks to a cherished toy that belonged to her late sister.

By Marissa Louie • Feb 13, 2019

Courtesy of Marissa Louie

Opinions expressed by Entrepreneur contributors are their own.

My younger sister, Lauren, and her boyfriend, Leonard, were college students with bright futures ahead of them when they both died in a car accident in 2007. As I grieved, I tried to make sense of the loss. And that led me to this thought: I'm going to do what I want now. This might be my only chance. Life can be so short.

Trouble was, I wasn't sure what I really wanted. I was a 24-year-old tech consultant, which I didn't love. So I quit to learn design, which I was more passionate about, and eventually became a senior-level designer for Apple and then Yahoo. But even then, there was something missing. I wanted to feel like I was doing meaningful work.

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