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extroverts

Do Extroverts Have an Advantage in Entrepreneurship?

No worries: With practice, you can train yourself to master habits and approaches that help those on "the other side" run their businesses.
Image credit: Martin Barraud | Getty Images
Guest Writer
Founder and CEO, AudienceBloom

Are you an extrovert or an introvert? In case you aren't familiar, someone's place on the spectrum of extroversion and introversion depends on how much that person prefers the company of other people -- and his or her preference as to "natural" social setting.

Related: Why Introverts May Be Better at Business Than Extroverts.

Extroverts tend to feel energized being surrounded by others, at parties and networking events, while introverts feel recharged when they're alone, or in the company of a select few people.

You can probably spot extroverts and introverts in your own life (including yourself) with ease. Your extrovert friends like to throw parties and go out to bars, while your introvert friends like to stay in with a book or a plan for the evening binge-watching movies. Each lifestyle has different social advantages, but how do those advantages play out in an entrepreneurial setting?

The benefits of extroversion

Intuitively, you might believe that extroverts have a natural advantage when it comes to entrepreneurship. They're more comfortable with engaging with other people, and more likely to do it on a consistent basis. As a result, they tend to have:

Related: 12 Low-Cost Business Ideas for Introverts

The benefits of introversion

Before you start believing that extroverts truly are better suited to be entrepreneurs, consider that introverts have some advantages of their own. Because they don't spend as much time socializing with others and building personal networks, they have more time to spend on other matters:

The spectrum

It's important to note how rare it is that someone is either purely extroverted or introverted. Even strong extroverts enjoy quiet time to themselves on occasion, while strong introverts are capable of comfortably navigating highly social environments.

The descriptions in the respective sections above reflect broad generalizations, and may not apply to every individual who describes himself or herself as an "introvert" or "extrovert."

Are you stuck?

If you feel like an introvert or extrovert, and think things on the other side of the fence are better, don't fret. Research does show a genetic component to where you fall on the introvert-extrovert spectrum, but that doesn't mean you don't have control over how your personality develops, or that you're stuck in any one spot on that spectrum permanently.

Related: Keep Everyone Happy by Making Your Office Extrovert-Friendly

With effort, you can train yourself to master habits and approaches that seem reserved for your counterparts. And your business will be better for the effort.