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Stage Right

Make smarter management decisions by knowing what stage your company's in.

This story appears in the April 1997 issue of Entrepreneur. Subscribe »

For Darlene Pinkowski, all the business world's a stage. When she's mulling over strategies for Actoras Consulting Group Inc., the 20-person Schaumburg, Illinois, management consulting firm she co-founded, a key question is: What stage of growth is this business in?

At the start-up stage in 1993, Actoras consisted of two employees and an idea. At that point, Pinkowski's goal was to give the company a reason for existence. "The first important stage was picking our strategy," she says, "who we are, where we want to be, how we are going to get there."

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