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Prescription For Success

Medical billing services are just what the doctor ordered.

This story appears in the June 1998 issue of Business Start-Ups magazine.

If you've seen a doctor recently, you know health-care providers are among the most time-pressured professionals. Many are so busy seeing patients, they don't have time to manage the finances of their medical practices.

"In a doctor's office, everything is either urgent or important or both. Billing is merely important, not urgent," says Merlin Coslick, executive director of Electronic Medical Billing Network of America Inc., a trade association in Watchung, New Jersey. "The staff tend to not attend to the billing as efficiently as the doctor would like, and doctors come to realize that by outsourcing billing to a dedicated billing service, it will be done in a timely fashion."

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