Billionaires from the world’s wealthiest families credit their success to a small set of ordinary, highly disciplined habits. A new JPMorgan report surveying over 100 billionaires with a combined net worth of more than $500 billion highlights seven core practices that consistently appear in their lives.

The seven habits are reading, exercise, consistency, waking up early, prioritizing tasks, goal-setting and deep thinking time. Individually, each of these habits is ordinary. Taken together, they become a long-term advantage when billionaires practice them regularly. 

Across the interviews with high-net-worth individuals, one dominant theme was being intentional with their time. One billionaire family leader wrote, “The currency of life is time… You think carefully about how you spend one dollar. You should think just as carefully [about] how you spend one hour.”

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Productivity is not a vague goal for these families, but rather an essential part of their lives. These individuals engineer their days around high-value activities. The seven habits are a way to invest time in areas where it reaps the most benefit.

Reading tops the list of success habits, even in an era when AI tools can summarize information in seconds. Billionaires view deep, focused reading as one of the fastest ways to build knowledge. 

For example, Bill Gates says that reading is the backbone of his learning routine. He told The New York Times in 2016 that he reads about 50 books a year. He called reading “the main way” he learns more about the world. 

Warren Buffett similarly said he reads five to six hours a day, from newspapers to annual reports. He also advised business leaders to read 500 pages a day. “That’s how knowledge works,” Buffett said. “It builds up, like compound interest.”

The 2016 book Change Your Habits, Change Your Life details a five-year study in which the author, Tom Corley, interviewed self-made millionaires about their daily habits. He found that reading was a critical part of their success. The majority of respondents, about 88%, spent at least 30 minutes a day reading. Furthermore, over six in 10 listened to audiobooks on their commutes to and from work. 

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The JPMorgan study further found that reading is not the way most billionaires relax, though they see the habit as a key to success. Billionaires ranked reading seventh among hobbies and interests they felt most passionate about, after the outdoors and nature, work, time with family and friends, tennis, snow sports and golf.

When it comes to AI, nearly eight in 10 of these ultrawealthy principals said they use AI in their personal lives. The report suggests that being intentional about learning, through practices like reading, matters more than ever. 

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