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Tapping Into the Gift Market

Want strong sales all year? Use your site to tap into the gift market.

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This story appears in the July 2006 issue of Entrepreneur. Subscribe »

Naturally, the year-end holiday season is a boon to e-tailers. But what about the rest of the year? Your customers purchase gifts year-round-and designing your site to appeal to gift buyers at all times will invite sales.

Believe it or not, consumers buy the majority of gifts outside the peak November-December holiday period. According to the November 2005 white paper "Gift Services: Year-Round Retention Tools" from The E-tailing Group Inc., the typical gift-giver spends just 40 percent of his or her annual $2,062 gifting budget at Christmas.

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