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Bags To Riches

How to sell more product with less effort

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This story appears in the February 1999 issue of Business Start-Ups magazine.

Cassie Quinn was fed up. The 28-year-old mother of one was sick of digging through her diaper bag to find things. "Why can't someone design a diaper bag so all the little items are easy to find?" she thought. Then she thought, "Why couldn't that someone be me?"

The Spokane, Washington, inventor sketched her concept on paper, produced a prototype, enlisted the help of an invention marketing specialist, and ended up licensing her idea to Kalencom Corp., a New Orleans company that sells baby accessories. In late October 1998, Kalencom introduced Quinn's product with much fanfare at the Juvenile Manufacturers Product Association convention in Dallas.

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