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The Trust Factor

Win your customers' faith by learning the 5 key components of trust.

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This story appears in the March 2007 issue of Entrepreneur. Subscribe »

If building relationships is the key to sales success, then trust is the foundation. Ask any top sales performer what factors contribute to their success, and you'll hear that building trust is vital in their dealings with customers. But how do you build trust? Usually, it's the little things you do over time that make the difference. I call this establishing the T.R.U.S.T. factor.

The following five strategies will help you form strong relationships and long-term success with not just your customers, but also everyone you surround yourself with.

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