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Get People to Listen to Your Podcast

Want to be heard? Here are 5 simple ways to promote your podcast.

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This story appears in the November 2007 issue of Entrepreneur. Subscribe »

The good news: More people are tuning in to podcasts. The bad news: More people are publishing podcasts. Want to build a loyal audience quickly? Evo Terra, co-founder of Podiobooks.com, shares these steps for getting and keeping listeners.

1. Go niche. There are a lot of podcasts vying for listeners' attention. To be heard, create a unique voice. Start by focusing on targeted topics--do your research to find out what's out there and how to be different. And share specifics in your podcasts; people who are overwhelmed with information want practical tips, not generalities.

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