Spin City

Now that these entrepreneurs have put a modern twist on the music industry, independent labels can stay in the game.
Magazine Contributor
1 min read

This story appears in the December 2007 issue of Entrepreneur. Subscribe »

At 18, Robb McDaniels worked as a disc jockey, spinning music in London nightclubs. Now 33, he's putting a spin on the entire music industry with the help of Adam Hiles, 34, and Matthew Burns, 37. Since 2002, the founders of INgrooves, a digital media distribution and publishing company in San Francisco, have been bringing independent music labels up to speed by focusing on distribution through modern channels like online stores, video games and ringtones, and offering marketing, promotion and sync licensing services in the digital world.

INgrooves' first hire was Napster's former director of new technology, who developed a highly flexible proprietary platform that automates the distribution and administration of content. McDaniels was then able to focus on INgrooves' primary mission: to efficiently respond to changes in the marketplace while keeping artists' costs down and revenue streams up. "We're in the service business, and we approach it as such," says McDaniels, who projects $6 million in sales this year. "That's one of the things the traditional industry lost sight of."

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.