Subscribe to Entrepreneur for $5
Subscribe

No Chain, No Gain

Affiliate sales programs

By
This story appears in the February 2000 issue of Business Start-Ups magazine.

Amazon.com has become one of the most pervasive brands on the Net, due in part to its savvy use of affiliate, or associate, programs (also known as revenue-sharing programs). By using referral fees, Amazon.com has created an extended network of associates who promote, review and sell merchandise through links to Amazon.com's Web site.

But you don't have to be a big guy like Amazon.com to copy this tactic in your own e-commerce endeavors. Brad Waller, Peter Olpe and Edward Arenberg, owners of EPage, a classified advertising service that lets people place ads for free, started their affiliate program a few months before Amazon.com did. Called the Classified Service Provider (CSP) program, the affiliate program has grown from 150 affiliate sites in 1996 to more than 15,000 today. Roughly 50 percent of the Redondo Beach, California, company's sales now come from its affiliates.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

Get 3 months free with code ZENDESK

Presented by zendesk

Get 3 months free with code
 ZENDESK